Career Success Through Self-Marketing
Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employers. Think of yourself as a "product" and explain to employers what differentiates you from other "products."
Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation.
Reports estimate that as many as 85% of jobs aren't advertised. Networking is one way to get at the "hidden job market" ? those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring. Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbors, doctors, dentists, and lawyers. If you live in a large city, chances are you can find a job search support/networking group to attend. Remember, more contacts equals more job opportunities.
Resumes are often your first contact with an employer. Your resume should highlight your skills for the job you want, not the jobs you've held. If you present yourself well on paper, you will have an opportunity for a face-to-face meeting with an employer.
Interviewing is your chance to really sell yourself. The interviewer is trying to determine if you're a good fit for the position and the company. Practice commonly asked questions. Be prepared with success stories that emphasize when you've effectively used your skills, abilities, and knowledge, leading to exceptional results.
Don't forget to send a thank you note after the interview. The thank you letter lets you express appreciation for the interview and strengthens your candidacy. It allows you to reemphasize your strongest qualifications, restate your interest in the position, and provide additional information not previously given.
Salary negotiation is a useful tool to ensure you are paid what you're worth and what the market supports. Negotiations can be conducted with your current or potential employer. In either situation, be prepared to talk about what credentials, skills, and accomplishments justify your requested salary. Besides money, other things that you can negotiate are: flex-time, extra vacation days, tuition reimbursement, and hiring bonuses.
Joan Runnheim, M.S., founder of Pathways Career Success Strategies [http://www.pathwayscareer.com]in Hudson, WI, is a career consultant who helps individuals reach their career goals by developing an effective career development plan or job search strategy. As a career advisor for Monster.com,[http://forums.monster.com/forum.asp?forum=3560 ] Joan has been able to reach out to millions of people with her career-related articles and advice.
For more information call 715-549-6432. Email: joan@pathwayscareer.com
 Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT Where Angels go...heartbreak follows - Baltimore Sun
Baltimore Sun - If you didn't stay up to watch, the Angels came back from a 2-0 deficit last night and had the go-ahead run on third base with one out in the top of the ninth, only to have the situation blow up in their faces when manager Mike Scioscia (right) called ... Oh, what a ninth! Sox-Halos a classic Angels seething after being squeezed out Publ.Date : Tue, 07 Oct 2008 11:42:08 GMT Pentagon denies US jet forced to land in Iran - guardian.co.uk
guardian.co.uk - The Pentagon today denied a report that a US plane had been forced to land in Iranian territory. Iran's Fars news agency claimed that five US officials were questioned and released by the Iranian authorities after the plane they were flying in ... Iran says it forced down Western plane Iran says US plane violated Iran's airspace Publ.Date : Tue, 07 Oct 2008 14:12:58 GMT US, Britain, and UN weigh options amid rising violence in ... - Christian Science Monitor
Christian Science Monitor - By David Montero Against the backdrop of a string of suicide bombings in Pakistan, British, American, and United Nations officials are grappling with the idea of a negotiated settlement with the Taliban. UPDATE 1-Afghan govt denies Saudi meeting was peace talks Afghan official: no talks held with Taliban Publ.Date : Tue, 07 Oct 2008 14:09:17 GMT Nobel Prize awarded for AIDS, cervical cancer research - Los Angeles Times
Los Angeles Times - Luc Montagnier dedicated his award to AIDS sufferers and predicted results on a "therapeutic vaccine" for the pandemic within four years. 2 AIDS researchers receive Nobel Prize Three Europeans win the 2008 Nobel for medicine Publ.Date : Tue, 07 Oct 2008 07:01:27 GMT The Ike Whitaker Saga - Washington Post
Washington Post - In case anyone missed Zach Berman's story in today's paper, Ike Whitaker appears to be done at Virginia Tech. I raise the story in this forum because Whitaker chose Virginia Tech over Maryland amid the usual fanfare that accompanies a top-level recruit ... Va. Tech WR Whitaker faces misdemeanor charges More alcohol woes for Tech wide receiver Whitaker Publ.Date : Tue, 07 Oct 2008 14:08:42 GMT McCain aims to slow Obama momentum in debate - Reuters
Reuters - By John Whitesides, Political Correspondent NASHVILLE (Reuters) - Republican John McCain hopes to halt Democrat Barack Obama's momentum and gain new life in the White House race on Tuesday when the presidential rivals meet in their second debate. A little word makes big waves on campaign trail Tonight's debate is in McCain's favorite style Publ.Date : Tue, 07 Oct 2008 13:57:52 GMT Fed creates commercial paper-buying facility - Reuters
Reuters - By Mark Felsenthal and Glenn Somerville WASHINGTON (Reuters) - The Federal Reserve on Tuesday announced it would create a special-purpose facility, with the Treasury Department's blessing, to begin buying commercial paper in yet another emergency move ... Euro, Dollar Gain on Fed Move Fed to Purchase US Commercial Paper to Ease Crunch (Update1) Publ.Date : Tue, 07 Oct 2008 14:17:04 GMT Legitimate Work From Home Jobs |
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