Don't get discouraged! A "no" answer to any of the questions will identify an area for development -- not a roadblock. I am available to help if you would like to discuss your options in greater detail.
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?
Ideally you can learn whether demand exists for your service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
(2) Can you demonstrate expertise?
Collect testimonials, references, products and awards. Credentials help only if clients believe they make a difference.
(3) Do you have evidence that people will pay for your services? For instance, you may have achieved expertise in a certain type of healing where the going rate is $15 an hour. .
(4) Is your market crowded with competitors?
If it's hard to stand out, you need a network of personal contacts to get started. And if the quality of your competitors varies, much of your business will depend on referrals.
(5) Do you have networks of people who can become clients or referral sources?
For instance, are you a CPA whose clients pick your brain for career change and business start-ups? Do you belong to professional groups that will give you access to a mailing list?
If so, you may have a straightforward transition to your new business.
(6) Have you ever
(a) been self-employed or
(b) been successful at a straight-commission sales job?
If you dropped out of a sales job because you couldn't handle the uncertainty, you need an exceptionally generous safety net before you embark on your own solo venture.
(7) Are you at home on the internet?
Do you understand the principles of web design, so you can do-it-yourself or work intelligently with a designer?
A website is a commitment, especially for service businesses. You have to be your own designer, marry a designer, or have a big maintenance budget.
(8) Are you active in a community that is large enough to include potential clients and referrers?
It is possible to have a lucrative distance business, but it takes longer and requires unique marketing skills.
(9) Are you comfortable in a sales role? When someone calls to inquire about your services, are you willing to view your task as selling as well as helping, analyzing or troubleshooting?
(10 ) How much continuity exists between your former career and your new business?
Professions have norms and values. The greater the distance, the more challenging will be your journey, and the greater the risk and time to achieve. You may have to learn a new way of thinking about the world.
And you truly may not be able to go home again.
I offer one-to-one consultations on career strategy.
About The Author
Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.
"Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com
Contact: cathy@cathygoodwin.com 505-534-4294
![]() Google News Updated : Fri, 10 Oct 2008 23:49:19 GMT Emptying the Pac-10 notebook - ESPN
ESPN - USC is a perfect 8-0 vs ASU this decade, last losing to the Sun Devils in 1999. Over the 8 wins, USC has averaged 39.8 PPG. The Trojans are going for their 400th victory at the Coliseum. Trojans sense an opportunity with Arizona State USC, ASU to avoid second Pac-10 loss Publ.Date : Fri, 10 Oct 2008 22:31:02 GMT Notes on a Milk Scandal - Wall Street Journal
Wall Street Journal - By JOSEPH STERNBERG | FROM THE WALL STREET JOURNAL ASIA It's a question I'd never expected to spend much time thinking about. France pulls tainted Chinese food Tainted milk prompts new Chinese standards Publ.Date : Fri, 10 Oct 2008 18:28:15 GMT John McCain, Barack Obama on healthcare - Los Angeles Times
Los Angeles Times - How workable are the presidential candidates' health reform plans? Here's a summary of their proposals and a list of online resources for more information. In this economy, don't count on comprehensive health reform Fact Check: Would Obama fine businesses that don't offer health care? Publ.Date : Fri, 10 Oct 2008 23:27:40 GMT Two Banks in Midwest Fail - Wall Street Journal
Wall Street Journal - By JEFF BATER WASHINGTON -- The Federal Deposit Insurance Corp. on Friday announced the closings of two banks, bringing to 15 the number of federally insured banks that have failed this year. Two banks fold, bringing total to 15 failures this year Regulators shut small banks in Mich., Ill. Publ.Date : Fri, 10 Oct 2008 23:14:00 GMT Conflict Resolution Marked Career of Nobel Laureate Martti Ahtisaari - Voice of America
Voice of America - By Andre de Nesnera Conflict resolution marked the career of former Finnish president Martti Ahtisaari who has received this year's Nobel Peace Prize for his efforts to secure peace in various regions of the world. Video: Ex-Finland President Wins Nobel Peace Prize Martti Ahtisaari gets a deserved Nobel Peace Prize for a (failed) plan Publ.Date : Fri, 10 Oct 2008 21:23:27 GMT Wall Street, markets continue roller coaster - Bizjournals.com
Bizjournals.com - A roller coaster week on Wall Street ended with the Dow Jones Industrial Average down 128 points Friday after bouncing back from almost 700 points down in the day. Video: Wild Swings Drive Morning Trading Worst Week on Wall Street Ends Down Publ.Date : Fri, 10 Oct 2008 21:29:25 GMT GOP Alleges Nonprofit Voter Fraud - CBS News
CBS News - (CBS) This week Sen. John McCain and his running mate, Gov. Sarah Palin, went after one of the nation's leading voter registration groups which focuses its efforts minorities and low-income families and now being investigated for voter fraud. McCain Campaign Calls for Investigation of ACORN-Obama Ties Voter fraud accusations mar presidential campaign Publ.Date : Fri, 10 Oct 2008 23:21:41 GMT Web Site Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... The Internet is a very useful tool for job seekers... Read More buWhy are so many people unhappy in their work situation?... Read More HOW TO WRITE A RESUME-MISTAKE #1NEVER USE THE WRONG PAPER!... Read More Résumé TipsSome basics about job hunting...First of all, nobody owes... Read More "The Emperor's New Clothes" was a favorite childhood story of... Read More Here is a last year resident checklist not to forget:LICENSING:Licensing... Read More Are you miserable at your job (or what you are... Read More In a day of background checks, pre-employment drug screening and... Read More "You ain't going nowhere, son. You ought to go back... Read More Q. I'm looking for a new job and plan to... Read More Resume Writing doesn't have to be a solo gigResume writing... Read More We have all heard in recent years that the need... Read More Your boss is the gatekeeper of your career. Unless you... Read More Most of the time, competition stimulates us, gets our juices... Read More Background checks are utilized by companies today to decide whether... Read More In my career advising practice, I often find that my... Read More The values landscape of our nation is changing, and with... Read More The story goes that after one of Ludwig van Beethoven's... Read More There is one little practice that is vital to generating... Read More Why is it a good idea to determine your worth?... Read More According to statistics one out of every five pregnant women... Read More It's true. Things have changed. You need to know the... Read More Fluffy clouds. Chirping birds. Green trees. Colorful flowers. It's springtime!... Read More "Know your Ruling Star. One man is better received by... Read More We naturally hesitate to tell our boss when we can't... Read More
Adsense
websites
Using The Internet For Job-hunting
How to Improve Your Work Situation
How To Write A Resume, Avoid These Resume Mistakes
You Are Not Entitled to a Job!
Find Those People
Last Year Physician Resident Checklist
9 Secrets to Career Success
Career Advice: Are Resumes Obsolete As A Primary Job Search Tool?
Fact or Opinion?
Dont Stop! Your Transition is Still Moving!
Resume Writing Tips
Factual Employment Screening Part 1
Managing The Boss Is Essential To Career Success
Successful Job Search: Knocking Out The Competition
Background Checks: How They Can Determine Whether You Get Hired or Not!
Defining Success Your Way!
The Changing Values Landscape of the U.S. and How It Impacts Midlife Job Searchers, Part Two
It Takes Time
Thank-You Notes: An Integral Part of Your Career Design
Your Salary: What Are You Worth?
Women Who Quit Work Abrubtly After Childbirth - Are You the Type?
Have You Been Fired? Laid Off? No? You Will Be!
Five Fabulous Resume Tips for College Grads (or Anybody)
Business & Career: Know Your Ruling Star!
When and How to Say I Just Cant Do It!
Sometimes a hiring process will include having lunch with the... Read More
Qualifications" or "Personal Profile") uses bullets and succinct wording to... Read More
An independent recruiter, recruiting agency or executive search firm is... Read More
As you take CDL practice test, you do become more... Read More
When I was working more than 45 hours a week... Read More
Hank Bochenski's story proves it is never too late to... Read More
Why Do You Want This Job? Is it because any... Read More
A problem most freelance translators are facing with is how... Read More
You may have read one of my previous articles on... Read More
Look upon yourself as a company with a product or... Read More
Are you thinking about switching careers? If you are, you're... Read More
Yes, it's still possible to be upwardly mobile in America:... Read More
Do you have what it takes to land a job... Read More
IntroductionThere are literally thousands, if not tens of thousands of... Read More
You're just getting over the shock of having become unemployed.... Read More
It is often said that the majority of people are... Read More
A very effective and persuasive tactic when selling something is... Read More
In a day of background checks, pre-employment drug screening and... Read More
I wanted to quit my job. So I decided to... Read More
They say that most people do complete and total career... Read More
I have to admit that I'm starting to slow down... Read More
Of course, she then offered me a six-month process, costing... Read More
Applying for work is stressful, no matter the circumstances. Even... Read More
Congratulations! You've finally landed that job interview you've been waiting... Read More
Disadvantages of Resume SoftwareFormat A large majority of software requires... Read More
Careers, Jobs & Employment |