Why Should I do Business With You?
It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.
Price at one time use to be a determining factor in the decision-making process when it came to a purchase, now, that is not always the case. Our customers are much more informed and savvy when it comes to buying and while they want the BEST deal (I mean don't we all?) it goes much deeper than that. Many have said that they will spend the extra money on a purchase because they are getting better care, better customer satisfaction?whatever "better" is in their minds. "Care, Customer Satisfaction, Service" these are all "values." These values, when visible answer that important question
"Why should I do business with you?"
And these values are what sets you apart from your competition.
Ok, so this is all well said and good, now what do you do? What you need to do is sit down and determine your values. If you have a downline then hey many heads are better than one, set up a training night and brainstorm. Make a list of ALL the values that set you apart from the competition and the best place to start is why you got into the business or joined a specific program in the first place. Chances are it's those VALUES that will attract people.
When I say list VALUES, I am not referring to the aspect of a specific company having TUV dollars in assets and it is run by so and so. While that shows company stability they are NOT values. People don't care how much in assets or who the person is - THEY WANT SOLUTIONS TO THEIR PROBLEMS.
If you know what sets you apart from the competition then make it known and visible. Don't keep it a secret, include it in all your emailing campaigns, put them up on your web site. These "values" can be known in the form of testimonials which are an excellent way to set you apart from the competition AND adds credibility because they were written by unbiased sources. Another thing you could do is include "Your Story." Explain your situation as to why you got involved with a specific program or why you are in the business you are in. People like to align themselves with "like-minded" people, they want to know that "hey this guy is just like me!"
When you make your values visible you are really setting the "bar" for the competition as well. They have to step up and exceed this bar now. They have to work that much harder to keep and attract customers. From a business perspective which would you rather be??
Make your values visible and make it obvious WHY a person should do business with you as opposed to your competition.
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!
http://www.profitspace.com/coach
 Google News Updated : Sun, 06 Jul 2008 06:55:22 GMT Hippie Arrests Draw ACLU’s Attention - New York Times
New York Times - By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering. ACLU plans to investigate Rainbow Family treatment ACLU to investigate Rainbow Family treatment Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg
Bloomberg - By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers. Export Tax That Angers Farmers Advances in Argentina Argentina lawmakers approve farm export tax hike Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT McCain Battles a Nemesis, the Teleprompter - New York Times
New York Times - Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan. McCain Campaign, in Relaunch, Seeks Tighter Message Focus McCain Campaign on Obama and Iraq Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT Obama "puzzled" by Iraq comment frenzy - Reuters
Reuters - By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ... Obama struggles to thread needle on Iraq Obama Refines the Blame on Iraq Miscue Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT Ore. man completes flight of fancy _ in lawn chair - The Associated Press
The Associated Press - CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly Believe it or not, he's lounging on air Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT Analysis: McCain struggles to regain footing - The Associated Press
The Associated Press - WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ... Rural voters lean to the GOP Neither Obama nor McCain meets Energy Party standard Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT Smallest planet shrinks in size - BBC News
BBC News - The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history. First Results From Messenger's Mercury Flyby Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT Add RSS Feeds To My Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... Starting Business Secrets will help you to start your own... Read More Q: How important is the name of a business? Should... Read More New designer uniforms could be the gold charm McDonald's needs... Read More Quite often small business owners will ask me to reveal... Read More The Federal Trade Commission has an obligation to the general... Read More There are a lot of things that contribute towards the... Read More Most people who own a small business have a huge... Read More You bet a name is important. Many small business owners... Read More "Make no little plans, they have no magic to stir... Read More If you could have the secret recipe and all the... Read More I have never been a fan of Paris Hilton.I see... Read More That cross-trainer you're wearing -- one look at the distinctive... Read More Now that everyone has conformed to Living Your Brand on... Read More The seventh in a continuing series of twice-yearly surveys by... Read More One of the ways people get to know you is... Read More Acquiring another corporation usually means that the acquiring company's name... Read More IntroductionGlobalisation is referred to as a set of profound material... Read More Having a brand image is not a "have or have... Read More In the world of marketing, branding issues are always an... Read More Ever see an amazing band perform and wonder why you've... Read More Having been in the franchising business all my life and... Read More Small business owners learn many lessons the hard way -... Read More What size is your Hummer? Hummers Come in All Sizes;... Read More 1. Never send a letter that weighs less than 30... Read More How many times have you been at a networking function... Read More
Adsense
websites
The Secrets of Starting Business Successfully
Whats In A Name? When It Comes To Your Business, Plenty!
New Uniforms Could be the Gold Charm for the Golden Arches
Differentiate and Dominate
What is Private Franchising? It is Nothing Someone Made It Up
How Important it is to have a Professional Logo Design for your Business?
The MOST Expensive Mistake You Can Make
Your Small Business Name -- Important?
Boston Brand Building - Brand Identity Guru
Brand Strategy - Brand Identity Guru
A Lesson in Branding from Paris Hilton
Brand Positioning - Brand Image
Living Your Brand on the Web - Part 2
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
Setting the Right Price
Acquire, Then Rebrand
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Brand Image ? Brand Identity Guru
When Search Engine Marketing and Trademarks Collide
Branding Is Not Selling Out: ITS SELLING IN
Internet Branding
Trademark Your Business ? Lessons Learned
Hummer is an Excellent Brand
12 Ways to Reduce Postage
Personal Branding: Characteristics of a Strong Personal Brand
Affordable and Reliable Web Hosting Starting at $4.49/Month
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image.... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
Don?t Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
All About Branding
In this article i will explain how you can make... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows?... Read More
Branding |