Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?
Your visual identity is a vital tool in communicating the essence of your business. Before someone even buys a product or service from you, they formulate ideas about the business based on your logo and visual design. Having an identity which works can positively change how your customers perceive your business and put more money in your pocket. Don't believe me? Think Nike, Apple, Coke, Rolex?the list goes on.
How do you make your visual identity come alive and attract customers to your business?
What is your message?
Businesses change and develop over time, so the message you need to communicate will change too. The first step is to decide what you want to communicate about the changes in your business ? maybe the company is more modern in its approach to customers. You can use a new visual identity to communicate this. This can be achieved by a revamp of your logo, design and messaging or a completely new approach to all elements of your identity. Consistency is key when building a brand so when you revamp or change the design of your visual identity you must patiently and continually communicate the changes.
Who are you talking to?
You need to be aware of who your customer base is and if they understand and connect with the current visual identity of the company. Has your audience changed significantly over time? Maybe the current design worked for customers 20 years ago but leaves the new audience cold. Work out who you want to communicate with and what they will respond to. How do you make it last a lifetime?
If you are going to develop a new design then it needs to stand the test of time. You should work with a good designer, who knows current trends and how to avoid anything ultra fashionable that will look dated in a year. A good design should last 20 years and should be solid enough to take slight adaptations or modernisations during this time.
How do you keep your brand intact?
Building a brand takes a long time and needs consistency, repetition and giving customers the service they expect time and time again. You don't want to alienate your existing customer base by a radical design change that they can't relate to. If you want a change, consider using elements already in place such as one main colour or image, think about the changes companies like Pepsi and Coke have made over time. A company with a strong logo and visual identity is taking the first step in building an established and profitable brand.
What you ultimately want to achieve is an identity which can evolve over time without noticeable change allowing you to maintain your core identity.
To find out more about making your visual identity come alive contact sales@trulyace.com
 Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg
Bloomberg - By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico Hurricane Ike set to batter Cuba Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press
The Associated Press - KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows Louisiana still possibility for Ike Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT New Zealand compromises on India nuclear deal - Xinhua
Xinhua - WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Indian rupee rises as stocks rally seen Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT Persistence pays off for Serena at US Open - FOXSports.com
FOXSports.com - by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking Winning US Open never gets old for Serena Williams Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT Store eases baby bottleneck - Chicago Tribune
Chicago Tribune - When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... That Plastic Baby Bottle Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT "Stand Up to Cancer" tops Friday ratings - Reuters
Reuters - By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer 'Stand Up to Cancer' Raises $100M Plus Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg Bloomberg - By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP US campaign sharpens as McCain takes poll lead Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT Increase Web Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... There are three basic types of logos: text, symbol, and... Read More The right logo, with the right characteristics, will boost your... Read More The task of creating an indelible impact on the memory... Read More A rough guide to corporate identityThe tabloids report the millions... Read More Your Value Proposition, or as I usually call it, your... Read More ...my senses. I know, you were thinking 'Texas'. Well, if... Read More Measuring brand equity allows a company to establish a baseline... Read More The Federal Trade Commission has an obligation to the general... Read More Marketing potential of any product is based on recognition and... Read More The new branding awareness is about when you take ownership... Read More What does it mean to be remarkable?Brian Scudamore, CEO and... Read More Back to the era of the Hawaiian monarchy, the origin... Read More Naming a business is like laying the cornerstone of a... Read More New designer uniforms could be the gold charm McDonald's needs... Read More How do automotive detailing companies start? What makes them work... Read More Love him or hate him, one thing is certain: Donald... Read More The Sears-Kmart merger hopes to fabricate some sort of silver... Read More So... how have you been building your brand lately?Now, I'm... Read More It's the question that is on the minds of all... Read More Move over pop star "Posh Spice" Adams and English soccer... Read More Branding is one hot topic, although it is wildly misunderstood.... Read More Americans have always liked their coffee hot. But then Starbucks... Read More McDonald's buys its potatoes from corporate farmers in Idaho not... Read More We should all recognize the marketing efforts of John Deere... Read More I love Pepsi. It's that slightly sweeter taste and the... Read More
Adsense
websites
Types of Logos
9 Keys to an Effective Logo
Logo-ize For Instant Identification & Increased Awareness
Corporate Identity - A Rough Guide
Value Proposition Writing - Brand Identity Guru
Branding: All My Exs Live In...
Brand Equity Building - Measuring Brand Value
What is Private Franchising? It is Nothing Someone Made It Up
Jan Verhoeff: Brand Your Market
The New Branding Awareness - A Value Based Concept
Branding Junk Removal - He Did It, Can You?
Hawaiian Heirloom Jewelry
Top Eight Mistakes to Avoid When Naming Your Business
New Uniforms Could be the Gold Charm for the Golden Arches
Business Case Study Automotive Detailing Franchise Company
Donald Trump On Branding - Brand Identity Guru
Nike / Sears / Kmart
Brand Lo-o-o-o-o-ve...
Why Should I do Business With You?
Effective Public Relations Essential for Personal Branding
Are You Brand Worthy?
Putting You and Your Company in Position to Own Your Market
McDonalds Supply Chain of Potatoes
John Deere and NASCAR; Excellent Use of Brand
Branding Article: Pepsis Missed Brand Opportunity
Affordable and Reliable Web Hosting Starting at $4.49/Month
Shattering the Branding Myths
If you've been online long, you're sure to have seen... Read More
FTC Reviews The Franchise Rule
After more than a decade since the last attempt to... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you... Read More
Setting the Right Price
One of the ways people get to know you is... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Britney Spears Branding
How would you like to sell as much in one... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Branding |