Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.
A professional branding company will work with you to determine your target market and develop a custom corporate identity that reflects your company. The most vital aspects of your business are taken into consideration, from the products you sell right down to what color slacks your customers like to wear.
Your Logo- It's the first graphic anyone sees. A logo is where your corporate identity begins. first impressions are extremely important and your logo will be the benchmark form, which you are judged. It's your first line of offense in your sales force, so take your time and make sure it represents everything you are made of. With all of the mediums available today, your logo needs to easily transfer to stationary, signage, video, mugs, pens etc. A good branding company will develop a memorable logo that fits you to a T.
Stationery-Business Cards, Letterhead, Envelopes.
Be sure that all your correspondence enforces your corporate identity, from your business cards and letterhead to your envelopes and thank you cards. They are all part of the stationery package and are equally important to your identity.
Corporate Identity Package-Is this a box you can mail to customers with your company logo stuck on the side?
NO! It's a full identity package detailing all aspects of your image, right from the acceptable fonts and colors through to all the logo variations for every possible medium. A consistent identity and message is vital in creating a brand for your organization. Your corporate identity package will be your organizations guide to your brand and how it should be presented, in every situation.
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.
Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
 Google News Updated : Fri, 09 Jan 2009 22:11:53 GMT Rubin resigns from Citigroup following criticism - MarketWatch
MarketWatch - By Alistair Barr, MarketWatch SAN FRANCISCO (MarketWatch) -- Robert Rubin, former Treasury secretary who has come under fire for his role in the financial crisis, has decided to leave Citigroup Inc., the banking giant announced Friday. Citigroup Statement on Rubin's Departure; Rubin's Letter Citigroup's Rubin steps down Publ.Date : Fri, 09 Jan 2009 21:42:14 GMT Officials Still Seek Source of Salmonella Outbreak - Washington Post
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MSNBC - By Tom Curry Here is a guide to the process by which Gov. Rod Blagojevich of Illinois might be removed from office Impeachment is the formal accusation of wrongdoing, lobbed by a legislative body against an executive branch official, such as a governor ... CQ Transcripts Wire Blagojevich impeached over alleged Senate-for-sale scandal Publ.Date : Fri, 09 Jan 2009 21:34:17 GMT Costa Rica earthquake death toll rises to 15 - CNN International
CNN International - SAN JOSE, Costa Rica (CNN) -- The official count of confirmed deaths grew to 15 Friday afternoon, one day after a 6.1-magnitude earthquake shook north central Costa Rica, a government emergency official said. Tourists evacuated after fatal Costa Rica quake Costa Rica Earthquake Rescuers Try to Help Thousands Publ.Date : Fri, 09 Jan 2009 17:37:39 GMT RPT-Obama tries to allay concerns over stimulus package - Reuters
Reuters - By Caren Bohan and Jeremy Pelofsky WASHINGTON, Jan 9 (Reuters) - President-elect Barack Obama said on Friday that the latest grim unemployment report added urgency to the need to pass his $800 billion stimulus proposal, even as his efforts ran into ... Video: Obama: New Layoffs Show Need for Urgent Action Borger: Do congressional Dems need intervention? Publ.Date : Fri, 09 Jan 2009 21:08:22 GMT U.S. Supreme Court to hear two appeals on 'race politics' - Los Angeles Times
Los Angeles Times - Justices will decide whether to strike down laws that provide special protections to minorities in the workplace and in the voting booth. Supreme Court to Rule on Voting Rights Act Supreme Court to hear challenge to voting rights act Publ.Date : Fri, 09 Jan 2009 21:28:02 GMT Payment to Pirates Ends Tanker Hijacking - Wall Street Journal
Wall Street Journal - By CHIP CUMMINS DUBAI -- The US Navy said Friday it expected a Saudi Arabian oil tanker hijacked in November to be freed and underway in the next 24 hours, potentially ending the most dramatic of several, recent pirate attacks in the waters offshore ... Somali Pirates Release Saudi Tanker Saudi oil tanker said to be released by pirates for ransom Publ.Date : Fri, 09 Jan 2009 21:35:44 GMT Increased Website Traffic |
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