Don?t Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter - Or would you?
How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications. Shouldn't you use each email as an opportunity to promote your business?
Don't ignore the benefits of e-stationary:
1. Consistency ? Branding your business is all about perceived image ? e-stationary can help maintain a consistent "identity" across all platforms ? letterhead, website, e-stationary, etc.
2. Name/ Face Recognition ? This is especially important in the industries where it helps if your clients can recognize your name or face ? include your picture on your e-stationary for extra emphasis.
3. Differentiation ? Email Stationary can set you apart from the competition. Your emails will be professional looking and will set you apart from the competition.
4. Inexpensive and Easy ? E-stationary is easy to use and integrates with popular email software applications. Custom designed e-stationary can purchased for less then $100.
5. Always be Marketing ? Use your e-stationary for all of your communications, even your personal communications. This will remind friends, colleagues and clients what you do.
Think next time you send an email ? Are you doing everything you can to build your brand identity.
© 2004-2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: "Tanya Beaudoin, B.A. is a virtual assistant who specializes in e-solutions (including e-stationary) and administrative support for small businesses and non-profit organizations. Please visit Tanya's web site at http://www.officeondemand.ca for additional business related articles"
 Google News Updated : Fri, 05 Sep 2008 08:05:30 GMT McCain takes stage, turns down heat - Boston Globe
Boston Globe - By Joanna Weiss For a man at the top of a presidential ticket, John McCain had an unusual task last night: to remind the nation that he was the star of his own show. Palin Assails Critics and Electrifies Party GOP welcomes McCain with enthusiasm Publ.Date : Fri, 05 Sep 2008 06:20:31 GMT Boeing Workers Are on the Brink - BusinessWeek
BusinessWeek - Despite being offered a relatively generous package by management, Boeing machinists are ready to go on strike. Here's why by Joseph Weber When a stunning 87% of Boeing machinists voted on Sept. Motown Blues for Boeing? Boeing, machinists union meet with mediator Publ.Date : Fri, 05 Sep 2008 06:54:59 GMT Data on defective genes make tailored remedies possible - Baltimore Sun
Baltimore Sun - By Frank D. Roylance Researchers cataloging the genetic codes of deadly human brain and pancreatic cancers say they have found several dozen defective genes that appear to work in concert to set off the tumor growth that eventually kills their victims. In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem What You Need to Know About Mapping the Cancer Genome Publ.Date : Fri, 05 Sep 2008 07:24:12 GMT Wal-Mart acting on shifts in consumer spending - BusinessWeek
BusinessWeek - By CHUCK BARTELS If the mood on Wall Street is grim, then consumers must be feeling even more bleak, right? Fuel prices remain high, inflation has hit food prices hard and consumer confidence is down. August another disappointing month for retailers Lower-cost stores gain from US shoppers' thriftiness Publ.Date : Fri, 05 Sep 2008 04:48:39 GMT Schwarzenegger: Palin delivered 'fantastic' speech - San Jose Mercury News
San Jose Mercury News - AP SACRAMENTO—Gov. Arnold Schwarzenegger on Thursday said Sarah Palin hit a home run with her acceptance speech for the Republican vice presidential nomination. Video: Governor To Californians: Bug Lawmakers About Budget California nears record in spending plan stalemate Publ.Date : Fri, 05 Sep 2008 06:14:17 GMT Rice set for historic Libya visit - BBC News
BBC News - US Secretary of State Condoleezza Rice is set to begin a historic visit to Libya as part of a North African tour. She is expected to meet Libyan leader Muammar Gaddafi as part of the trip, which will also include visits to Tunisia, Algeria and Morocco. Rice set to begin historic Libya visit Rice set to make history in Libya Publ.Date : Fri, 05 Sep 2008 04:41:55 GMT '1967 lines not up for discussion' - Jerusalem Post
Jerusalem Post - By JPOST.COM STAFF The July 4, 1967 lines are not up for discussion and are the very foundations from which direct talks between Israel and Syria will start, Syrian Foreign Minister Walid Muallem said Friday. Video: Sarkozy in Syria : the press is divided Syrian sets terms of role on peace Publ.Date : Fri, 05 Sep 2008 07:32:39 GMT Increase Search Engine Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Your brand is the culmination of everything about you and... Read More Acquiring another corporation usually means that the acquiring company's name... Read More There have always been trademark issues and lawsuits in the... Read More Branding: it's a term that carries great weight in the... Read More Like it or not it's who you are. Your corporate... Read More Having been in the franchising business all my life and... Read More The public buys far more than just your products, services... Read More What size is your Hummer? Hummers Come in All Sizes;... Read More One of the critical drivers of business success is having... Read More Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More How do automotive detailing companies start? What makes them work... Read More Consumers perceive and accept many brands within a certain trade... Read More Visual elements are a major part of your business's brand... Read More Logos can be described as visual icons that provide a... Read More Our experience as customers offers great instruction into the concept... Read More Your logo is the most important graphic element in which... Read More All You Need is Branded Email Or Always Branded Email... Read More We will discuss Brand Marketing for a minute. In this... Read More I was asked today by a group of students; What... Read More 1. Never send a letter that weighs less than 30... Read More This is not a how-to design a logo. This is... Read More What does it mean to be remarkable?Brian Scudamore, CEO and... Read More You don't think twice about a business card and letterhead... Read More Ask any marketing executive and they will tell you that... Read More On question I have been asked over and over again... Read More
Adsense
websites
Brand Components
Acquire, Then Rebrand
Trademark Issues in the Mobil Auto Business
The Art of Successful Branding
Logo Design - Corporate Identity Branding - Brand Identity Guru
Internet Branding
Business Branding - How Character Affects Customers and Your Business Image
Hummer is an Excellent Brand
Quality and Service - Yeah, Right!
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Business Case Study Automotive Detailing Franchise Company
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
The Role of a Visual Vocabulary in Brand Identity Design
Logo Design Tips
Branding Fiasco -- Better Be Who You Say You Are!
Logo Files: Versions Of Your Logo That You Should Own
Branded Email: Email Branding is the Next Generation of Email
Brand Warfare is More of a War than You Think
Speech on Branding from a Franchisor Founder
12 Ways to Reduce Postage
I Hate My Logo! What You Should Get For Your Money and Why
Branding Junk Removal - He Did It, Can You?
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
Effective Branding...Whats in a Name!
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
Affordable and Reliable Web Hosting Starting at $4.49/Month
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
Brand Equity
Brand equity can be defined in many different ways. I... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Don?t Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter... Read More
Branding Advertising Agency
Branding used to be a fancy business word, but it... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks... Read More
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead,... Read More
Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
The Brand Called You
The best brands always try... Read More
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again... Read More
Branding |