Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small differences in the product that ultimately influence your decision.
Let's say you walk into a grocery store to buy a soda. Although there may be dozens of sodas to choose from you'll most likely reach for a familiar brand such as Coca-Cola or Pepsi. The reason? You are familiar with these brands and trust them. You recognize the company name and logo and you choose these products based on your familiarity.
With that in mind, here are some suggestions for a new company trying to build a brand, a company name, and a logo:
1. Choose a company name that is easily remembered, short, and pronouncable. You want to make it as easy as possible for people to remeber you. A long name such as "Industrial Widget Manufacturing and Distribution Company" isn't as memorable as memorable as a short and snappy company name such as "Widget Enterprises." When people remember you they become familiar with you and will likely choose you over a competitor.
2. Be different with your logo. Don't use the same unimaginative symbols that almost everybody else uses. For example, if your logo is a globe be assured that you won't be remembered. There are thousands, if not millions, of companies that use an image of a globe in their logo. Try something different. Try using animals, such as monkeys. If you look at my business website, www.trade-pals.com, you'll see that my logo is two monkeys in business suits. This image stands out and is memorable. And I'm not competing with other businesses for a memorable logo because there are no other business websites that use images of monkeys in their logos.
3. Don't use a hard to spell name. This is the easiest way for people searching for your business not to be able to find you. For example, "Wojtiecz & Boerschevsky Insurance" would be an example of a North American insurance brokerage with two principals using their European last names in their company name. North American won't be able to look up your company because they won't be able to spell it. Instead, how about something like, "Insurance Hub of Chicago"? This won't be misspelled and anybody searching for you will find you.
Be creative, be memorable, and be recognizable and you will be on your way to creating a great brand for your business.
Tino Buntic is the creator of http://www.trade-pals.com. His unique love of monkeys drove him to create a logo with two monkeys in business suits in his company logo.
 Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Karadzic lived the good life with wine, song - Reuters
Reuters - By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits. Video: Karadzic's arrest sparks clashes - 23 Jul 08 Karadzic's secret life enthralls his fellow Serbs Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT Discovery may boost statin safety - BBC News
BBC News - Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ... Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Genetic Cause of Statin-Related Muscle Pain Found Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times
Los Angeles Times - Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life. Christian Bale, Wife "Solid" at Knight's Spain Premiere Bale's family feud led to scuffle Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT Billionaires Back Antismoking Effort - New York Times
New York Times - Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ... Video: Gates, Bloomberg Pool Riches to Fight Smoking The $500 million war on smoking Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT Rapper 50 Cent sues Taco Bell over ad - New York Daily News
New York Daily News - BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos. 50 Cent sues Taco Bell over ad campaign Rapper 50 Cent says Taco Bell stole his endorsement Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT Favre's heir? With backing from mates, Rodgers waits patiently - USA Today
USA Today - By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad. Video: The Rift Between Favre and the Packers Finding new home for Brett Favre won't be easy Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg
Bloomberg - By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify. Fearsome Zimbabwe militias are afraid Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT Make Money With Blogs |
PARLOT::Ebooks, Scripts,
Websites, and more... Why pay a high priced PR agent when you can... Read More Everyone wants his company logo to be the best but... Read More Feel that? The crisp tingle in the air? It's fall.... Read More Design is a very subjective thing, therefore, if you ask... Read More In this highly competitive online marketplace, it can be difficult... Read More Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More Have you ever watched 5-year-olds play soccer? It should be... Read More Adored, respected and coveted by customers and organisations alike, corporate... Read More Ask your self this question, In which business are we... Read More When building a business as a brand it's important to... Read More I have never been a fan of Paris Hilton.I see... Read More Do you have the architecture in place to make sure... Read More The elements and functionality of the basic stationery system is... Read More Branding is very important to a business, whether it is... Read More I was asked today by a group of students; What... Read More Naming a business is like laying the cornerstone of a... Read More The task of creating an indelible impact on the memory... Read More Do you want to attract new customers while building greater... Read More I've been reminded recently, rather forcefully, that not all reality... Read More You wouldn't skip letterhead when sending out a sales letter... Read More There are three basic types of logos: text, symbol, and... Read More Whether it's your business card, tagline, article title, web site... Read More Branding is perhaps the most important facet of any business--beyond... Read More How do automotive detailing companies start? What makes them work... Read More Every Christmas Eve, a burglar named Santa busts into homes... Read More
Adsense
websites
10 Secrets for Free Media Placement
How Do You Define a Good Logo Design?
Id Buy That: Getting A Brand Mindset
The Very Basics of Design
Value-pricing Strategy: Were not The Cheapest but...
Tips for Creating Brilliant Business Names
Play Your Position! - The Only Way to Win in Business
Managing the Corporate Brand - a Reputation Perspective
Build Brand Value BIG Time
Eye On The Pie: Branding From an Investors P.O.V.
A Lesson in Branding from Paris Hilton
Great Brands Depend On Attention To The Brand Architecture
Not So Stationary Stationery
Importance of Business Branding
Speech on Branding from a Franchisor Founder
Top Eight Mistakes to Avoid When Naming Your Business
Logo-ize For Instant Identification & Increased Awareness
Build Customer Loyalty by Promoting Your Customers
Intelligent Design comes from Brand & Account Planners
Don?t Overlook Your Email When Considering Your Brand Identity
Types of Logos
Which Of These Words Attract Your Clients
Importance of Branding - Whats in a Name?
Business Case Study Automotive Detailing Franchise Company
Santa - The Brand
Affordable and Reliable Web Hosting Starting at $4.49/Month
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows?... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should... Read More
Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?Now, I'm... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image.... Read More
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into... Read More
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and... Read More
Branding |