Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.

Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that's where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand manager. If that is your case, you can benefit from working with a brand agency, and gain access to brand management consultants, plus an entire creative team available to work in various projects - from graphic design to web design, Internet marketing, advertising, media planning. Instead of working with multiple vendors that are unaware of your branding needs, you work with one single partner dedicated to create a stronger, more valuable brand.

Can I fire my marketing team? No! Some people think a brand agency would do away with marketing jobs. In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.

How much does it cost? Working with a branding agency is surprisingly affordable. Think of this: how much it would cost, per year, to have an in-house creative department, plus a well-paid brand manager? That could easily cost your business $200K and more in payroll, equipment and lease expenses. With an experienced branding agency you only pay a small fraction of the costs of maintaining such a high-level team, but you still have full-time assistance. Besides, a branding agency can save you thousands of dollars a year in printing and production costs, through its suppliers and partners.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

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Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT US, Britain, and UN weigh options amid rising violence in ... - Christian Science Monitor AFP US, Britain, and UN weigh options amid rising violence in ... Christian Science Monitor - 40 minutes ago By David Montero Against the backdrop of a string of suicide bombings in Pakistan, British, American, and United Nations officials are grappling with the idea of a negotiated settlement with the Taliban. UPDATE 1-Afghan govt denies Saudi meeting was peace talks Reuters India Afghan official: no talks held with Taliban Xinhua AFP - Minneapolis Star Tribune - The Associated Press - Hindu all 453 news articles Publ.Date : Tue, 07 Oct 2008 14:09:17 GMT The Ike Whitaker Saga - Washington Post Washington Post The Ike Whitaker Saga Washington Post - 40 minutes ago In case anyone missed Zach Berman's story in today's paper, Ike Whitaker appears to be done at Virginia Tech. I raise the story in this forum because Whitaker chose Virginia Tech over Maryland amid the usual fanfare that accompanies a top-level recruit ... Va. Tech WR Whitaker faces misdemeanor charges SportingNews.com More alcohol woes for Tech wide receiver Whitaker Richmond Times Dispatch Virginia Tech Collegiate Times Online Edition - The Virginian-Pilot - Daily Press - Washington Post all 32 news articles Publ.Date : Tue, 07 Oct 2008 14:08:42 GMT McCain aims to slow Obama momentum in debate - Reuters BBC News McCain aims to slow Obama momentum in debate Reuters - 51 minutes ago By John Whitesides, Political Correspondent NASHVILLE (Reuters) - Republican John McCain hopes to halt Democrat Barack Obama's momentum and gain new life in the White House race on Tuesday when the presidential rivals meet in their second debate. A little word makes big waves on campaign trail CNN Political Ticker Tonight's debate is in McCain's favorite style The Associated Press CQPolitics.com - Washington Post - New York Times - AFP all 1,928 news articles Publ.Date : Tue, 07 Oct 2008 13:57:52 GMT Pentagon denies US jet forced to land in Iran - guardian.co.uk Daily Mail Pentagon denies US jet forced to land in Iran guardian.co.uk - 36 minutes ago The Pentagon today denied a report that a US plane had been forced to land in Iranian territory. Iran's Fars news agency claimed that five US officials were questioned and released by the Iranian authorities after the plane they were flying in ... Iran says it forced down Western plane The Associated Press Iran says US plane violated Iran's airspace Reuters Bloomberg - BBC News - AFP - United Press International all 270 news articles Publ.Date : Tue, 07 Oct 2008 14:12:58 GMT Nobel Prize awarded for AIDS, cervical cancer research - Los Angeles Times CTV.ca Nobel Prize awarded for AIDS, cervical cancer research Los Angeles Times - 7 hours ago Luc Montagnier dedicated his award to AIDS sufferers and predicted results on a "therapeutic vaccine" for the pandemic within four years. 2 AIDS researchers receive Nobel Prize Chicago Tribune Three Europeans win the 2008 Nobel for medicine International Herald Tribune Detroit Free Press - People's Daily Online - The Associated Press - WTOP all 1,190 news articles Publ.Date : Tue, 07 Oct 2008 07:01:27 GMT Where Angels go...heartbreak follows - Baltimore Sun Los Angeles Times Where Angels go...heartbreak follows Baltimore Sun - 3 hours ago If you didn't stay up to watch, the Angels came back from a 2-0 deficit last night and had the go-ahead run on third base with one out in the top of the ninth, only to have the situation blow up in their faces when manager Mike Scioscia (right) called ... Oh, what a ninth! Sox-Halos a classic MLB.com Angels seething after being squeezed out ESPN Boston Globe - FOXSports.com - USA Today - Los Angeles Times all 569 news articles Publ.Date : Tue, 07 Oct 2008 11:42:08 GMT Fed creates commercial paper-buying facility - Reuters Reuters Fed creates commercial paper-buying facility Reuters - 32 minutes ago By Mark Felsenthal and Glenn Somerville WASHINGTON (Reuters) - The Federal Reserve on Tuesday announced it would create a special-purpose facility, with the Treasury Department's blessing, to begin buying commercial paper in yet another emergency move ... Euro, Dollar Gain on Fed Move Wall Street Journal Fed to Purchase US Commercial Paper to Ease Crunch (Update1) Bloomberg Washington Post - MarketWatch - New York Times - International Herald Tribune all 1,209 news articles Publ.Date : Tue, 07 Oct 2008 14:17:04 GMT RSS Software Increase Traffic

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