Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy-you're busy running your business.

What you don't realize is that a proper brand strategy can make running your business easier and more profitable. A brand strategy is truly powerful, and a brand strategy company should be ready to help you find and develop the right brand strategy for your company.

Just how important is it that you hire someone who understands what makes a solid brand strategy? Consider this. Say you want to remodel your kitchen. If you were to do it yourself with no prior experience, it would take a lot of time and a lot of trial and error to get it right. That's why it's a better idea to hire a good contractor to get the job done right the first time and on budget. The same is true for brand strategy.

Creating the right brand strategy for your business requires research and a great deal of thought on how to creatively execute a brand strategy that captivates your audience. Then, it takes a talented group of creative branding strategy gurus to execute it. A branding company should be ready to be your "contractor" and develop a brand strategy that works for your business.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

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Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT "Stand Up to Cancer" tops Friday ratings - Reuters ABC News "Stand Up to Cancer" tops Friday ratings Reuters - 31 minutes ago By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer Boston Globe 'Stand Up to Cancer' Raises $100M Plus ABC News The Associated Press - Orlando Sentinel - Showbiz Spy all 164 news articles Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT Store eases baby bottleneck - Chicago Tribune dBTechno Store eases baby bottleneck Chicago Tribune - 19 hours ago When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... U.S. News & World Report That Plastic Baby Bottle New York Times Food Consumer - Washington Post - Times of India - eFluxMedia all 362 news articles Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press China Daily Fla. Keys residents weigh evacuation ahead of Ike The Associated Press - 48 minutes ago KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows DetNews.com Louisiana still possibility for Ike Opelousas Daily World Biloxi Sun Herald - The News-Press - Reiten Television KXMB Bismarck - Carlsbad Current Argus all 1,660 news articles Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT New Zealand compromises on India nuclear deal - Xinhua BBC News New Zealand compromises on India nuclear deal Xinhua - 32 minutes ago WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Reuters Indian rupee rises as stocks rally seen Reuters India Inter Press Service - Monsters and Critics.com - Financial Times - Washington Post all 2,384 news articles Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports Bloomberg - 30 minutes ago By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP USA Today US campaign sharpens as McCain takes poll lead AFP Reuters - The Associated Press - KVOA.com - Boston Herald all 767 news articles Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg RTE.ie Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) Bloomberg - 1 hour ago By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico AssociatedPress Hurricane Ike set to batter Cuba BBC News Los Angeles Times - Reuters - Reuters UK - CNN International all 4,240 news articles Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT Persistence pays off for Serena at US Open - FOXSports.com ESPN Persistence pays off for Serena at US Open FOXSports.com - 30 minutes ago by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking San Francisco Chronicle Winning US Open never gets old for Serena Williams Los Angeles Times Boston Globe - Sports Network - New York Times - ESPN all 2,499 news articles Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT RSS Feed Reader Increase Traffic

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