Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have not" proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you're something completely different. That's when a brand image company can help. You need to consider hiring a brand image company that identifies your most powerful brand image and then works to make it your only brand image. The phrase "brand image" gained notoriety when sales patterns began to show that feelings and visuals associated with brands were powerful motivators to purchase products. It isn't just products that consumers buy. It's their associated personalities and values.

People like people who are like them and value the things they value. The same goes for brands. People will buy products whose brands represent things they value and like, whether it's fun, power, money, intelligence or numerous other qualities. Sometimes, a brand can be powerfully focused when it's associated with an actual person who has the same type of attributes with which a company is trying to brand a product, such as, for instance, Chunky Soup and Philadelphia Eagles quarterback Donovan McNabb: hearty, strong and reliable.

Great brand images are instant, positive and unique among competitors. Brand images can be reinforced through such vehicles as packaging, ads, promotions, customer service and word-of-mouth.

Good brand images are easy to see. Volvo is a good one. Immediately you think "safety." That's a brand image. A weak brand image, on the other hand, elicits a slower and less certain reaction. What does GM stand for? Who knows? But GM has a few strong sub-brands. Everyone knows what a Corvette is about?HIGH-SPEED FUN!

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations. Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

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Google News Updated : Thu, 21 Aug 2008 18:13:20 GMT Hamlet 2: The First One Was Better - TIME Seattle Post Intelligencer Hamlet 2: The First One Was Better TIME - 30 minutes ago There's nothing remarkable, or witty, or particularly engaging about Hamlet 2, a ragged comedy about a failed actor who tries to mount a science-fiction musical sequel to Shakespeare's tragedy in a Tucson, Ariz. Anything goes in 'Hamlet 2' Los Angeles Times Brit Star Coogan Makes US Splash in Hamlet 2 San Francisco Bay Times amNewYork - AZ Central.com - Irish Voice - Western Howard County View all 53 news articles Publ.Date : Thu, 21 Aug 2008 17:42:50 GMT Dems Pounce on McCain Admission He Doesn't Know How Many Houses He ... - Washington Post KGET 17 Dems Pounce on McCain Admission He Doesn't Know How Many Houses He ... Washington Post - 3 hours ago By Michael D. Shear SEDONA, Ariz.-- Sen. John McCain said in an interview that he did not know how many houses he and his wife own, a comment that Democrats immediately seized on as evidence that the Republican nominee is out of touch with the economic ... McCain not sure how many houses he owns Los Angeles Times McCain unsure how many homes he has Boston Globe United Press International - CBS News - ABC News - WHNS all 109 news articles Publ.Date : Thu, 21 Aug 2008 14:16:19 GMT GameStop's Profit Nearly Triples - Wall Street Journal The Money Times GameStop's Profit Nearly Triples Wall Street Journal - 1 hour ago By MIKE BARRIS GameStop Corp.'s fiscal second-quarter net income nearly tripled as results topped expectations, and the company predicted strong results for the rest of the year. UPDATE: GameStop Earnings Surge In Second Quarter; Forecast In Line CNNMoney.com Earnings roundup: Heinz, GameStop Forbes GameSpot - BusinessWeek - MarketWatch - Dallas Morning News all 43 news articles Publ.Date : Thu, 21 Aug 2008 16:15:29 GMT Student shot at Tennessee high school dies - CNN ABC News Student shot at Tennessee high school dies CNN - 1 hour ago (CNN) -- A student died Thursday after being shot at Central High School in Knoxville, Tennessee, police said. Students and staff wait outside Central High School in Knoxville, Tennessee, after a fatal shooting Thursday. Deputy: 16-Year-Old Dies in Tenn. School Shooting ABC News Student Fatally Shot By Classmate In Tenn. CBS News WBIR-TV - WAAY - Farragutpress all 831 news articles Publ.Date : Thu, 21 Aug 2008 16:21:11 GMT 'House Bunny' pins its limited charms on Faris - USA Today Calgary Herald 'House Bunny' pins its limited charms on Faris USA Today - 40 minutes ago No movie called The House Bunny would be complete without the appearance of Hef himself. Not surprisingly, it opens with festivities at the Playboy Mansion, though the scene soon switches to a college campus. Anna Faris Glams Up House Bunny Premiere The Gossip Girls Film Review: The House Bunny Hollywood Reporter CanMag - The Olympian - Aurora Beacon News - Hollywood Today Newsmagazine all 203 news articles Publ.Date : Thu, 21 Aug 2008 17:33:11 GMT Apple Sued Over iPhone 3G Reception Problems - InformationWeek ABC News Apple Sued Over iPhone 3G Reception Problems InformationWeek - 55 minutes ago An Alabama woman alleges that the handset isn't as fast as advertised, and she's seeking class-action status to represent other customers affected by the "defective" iPhone 3G. Apple Faces Suit Over iPhone 3G Glitches CNNMoney.com Apple hit with class action suit over 'defective' iPhone 3G BetaNews Digitaltrends.com - FierceWireless - TechSpot - Wireless Week all 53 news articles Publ.Date : Thu, 21 Aug 2008 17:17:44 GMT Obama to campaign in Eau Claire, Wis - Chicago Sun-Times ABC News Obama to campaign in Eau Claire, Wis Chicago Sun-Times - 36 minutes ago FROM AP MADISON, Wis. - Sen. Barack Obama will campaign in Wisconsin for the first time in two months this weekend. His campaign says the Illinois senator will stop in the western city of Eau Claire on Sunday. Commentary: Why Obama has to get mad to win CNN McCain Closes Gap on Obama In Poll as Conventions Loom Wall Street Journal San Jose Mercury News - Atlantic Online - CQPolitics.com - MSNBC all 997 news articles Publ.Date : Thu, 21 Aug 2008 17:36:45 GMT Clickbank Affiliate Make Money Online

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