Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or service. Or your firm. Or your firm's message. They're getting along just fine without you. Until you give them a reason to think otherwise, it'll continue that way. This isn't news, though. That's why you advertise and market. But so does every other business out there. What are the chances you'll be noticed? Almost nil. Unless?
Unless you cause a disruption.
Unless you physically grab the hair on their heads and forcibly jerk them to notice how great you are. Okay, maybe contracting "marketing thugs" on street corners to assault people in the name of your message might get you in trouble (you'd get UNBELIEVABLE press though!). But we think it's possible to achieve the same result with a fresh and unique branding and marketing strategy that breaks up the drone of everyday life for your market, and gets them to listen.
You need to consider hiring a branding company or a branding consultant who can differentiate you in the marketplace- that makes a difference. No matter how exciting or dull you may believe your company is, brand professionals have proven time and time again that they can produce convention-smashing branding, marketing and advertising efforts, no matter the challenge. Whether that takes the form of reinventing your brand identity and brand image or reworking internal and external communications, including websites, trade/consumer ads, annual reports, trade show exhibits, brochures, sell sheets, training videos, newsletters and press releases, brand professionals can pull your company out of the cluttered background and make it stand tall above your competitors in the marketplace.
What you'll get working with a branding professional?
· Someone who puts your needs ahead of our own.
· Highly skilled professionals with passion and dedication to helping you succeed.
· Someone who wants to become a trusted long-term partner for your company and will work hard for the opportunity.
But most importantly, someone who knows how to unlock the potential in your company to attract new customers, gain market share, increase profits or motivate and align the internal side of your company to work better. Total brand equity!
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.
Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
 Google News Updated : Fri, 09 Jan 2009 22:11:53 GMT Boston fire truck smashes into building; 4 injured - The Associated Press
The Associated Press - BOSTON (AP) - The Boston Fire Department says a ladder truck has crashed into a high-rise apartment building, injuring at least four firefighters. Fire truck crashes into Boston building Boston firefighter killed when truck crashes into building Publ.Date : Fri, 09 Jan 2009 21:01:03 GMT Ukraine limits gas consumption as cut-off bites - Reuters
Reuters - By Pavel Polityuk and Guy Faulconbridge KIEV, Jan 9 (Reuters) - Ukraine limited gas supplies to industrial customers on Friday to ensure the pipeline system remained operational, the latest sign that the dispute is starting to further sap Ukraine's ... Video: Ukraine is blackmailing us Putin Europe Kept Waiting for Gas Publ.Date : Fri, 09 Jan 2009 21:08:44 GMT US lost 2.6 million jobs in 2008 - International Herald Tribune
International Herald Tribune - By Louis Uchitelle NEW YORK: US employers shed 2.6 million jobs in 2008, the worst year since 1945, the government reported Friday, and a rapidly deteriorating economy promises more significant losses ahead. Video: Jobless Rate Jumps to 7.2 Percent in December Unemployment hits 7.2 percent Publ.Date : Fri, 09 Jan 2009 19:56:06 GMT Palin: Media Portrayal Would Be 'Prettier' If She'd Been Dem VP ... - ABC News
ABC News - By LEE FERRAN Alaska Gov. Sarah Palin is still fuming over the coverage she received during the presidential campaign and claims that if she were from a different "class" or political party, the her coverage would have much "prettier. Palin: Crazy or Crazy Like a Fox? Finally! Sarah Strikes Back at the Mainstream Media Publ.Date : Fri, 09 Jan 2009 21:32:12 GMT UN agency to resume Gaza aid work - BBC News
BBC News - The UN aid agency Unrwa is to resume operations in Gaza as soon as possible after receiving assurances on safety from Israel, a spokeswoman said. Video: Rockets were fired from Lebanon into Israel UN aid chief disappointed Gaza truce call ignored Publ.Date : Fri, 09 Jan 2009 20:25:09 GMT Report: COBRA cost outweighs Florida jobless benefit - Bizjournals.com
Bizjournals.com - Florida is one of nine states in which the average premium for COBRA, providing health care coverage for laid-off workers and their families, equals or exceeds the average unemployment benefits, according to a study by Families USA. Unemployed: Out of Luck, Out of Health Care Health insurance no bargain for unemployed: group Publ.Date : Fri, 09 Jan 2009 20:25:59 GMT SCENARIOS: Challenges for Obama intelligence team - Reuters Reuters - WASHINGTON (Reuters) - President-elect Barack Obama on Friday named retired Adm. Dennis Blair to oversee US spy agencies as director of national intelligence, and chose former White House Chief of Staff Leon Panetta as CIA director. Obama completes national security team Pelosi on Panetta: ''Impeccable judgment, unquestioned integrity'' Publ.Date : Fri, 09 Jan 2009 21:35:19 GMT How to Earn Money At Home |
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