Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary, the baby steps, imperative!

An associate shared a marketing tip with me the other day. She said, "Go big, or go home". I thought about this quite a bit as it seemed so brash and arrogant. Great slogan, but what about the little guy? Then, it all made sense. Each person has the opportunity to define 'big' for herself. If we are to live our dreams and visions about how we want our lives to be, how we want to be remembered, what our contribution to our daily world could be, it IS true. Go big or go home!

Have a vision. Have a master plan for your whole life as you presently see it. What would you like to be doing, experiencing, being or having in your life, sometime in your life? What are the things that are most important, significant and valuable to you? That's big!

After you have created the "big picture" then you can decide what you would like to create immediately and pay attention to that. Timing is only one difference between short and long term goals. Another important difference is that short term goals lead directly to long term goals which fit perfectly into the master plan. And the good news is....you are in charge! You can change your master plan, and your approach to it, as your interests and priorities shift and grow. You are not locked in. A master plan is a plan for joy and passion, not a plan for duty and obligation.

It is useful to break your goals down into three categories: current, near future and far future. Once you have put your future goals into your subconscious mind, they are begun. It is not only action that is required. Keeping your goals in the forefront of your mind is key. Thoughtfully craft your current goals. Know how you will measure your success and plan for it. Think big! Think limitlessly. Think "out of the box". People are often limited by their minds unwillingness to stretch. Remember what Napoleon Hill said: "...if you can conceive it, and believe it, you can achieve it!"

If you find yourself surrounded by people who are 'thinking little' it might be difficult to find support and acceptance for your big plans. You may have to include some new associates who want to play 'big', too! You have probably heard that, if you want to run with the big dogs, you have to get off the porch! Jump off that porch and get running!

Reflect on the biggest view of your life--your master plan. Is it big enough for you? Does it cause you to stretch to get your arms around it? If not, think a little bigger and see where it takes you. If it does, be sure you have planned the route that will get you there. Then, follow it. As you embark on each task today, ask yourself, "Am I on the road to my vision by doing this?" If not, make a correction.

Go big or go home! That one little phrase keeps me on my toes.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

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Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT Marriage ruling not the end of debate in Conn. - The Associated Press ABC News Marriage ruling not the end of debate in Conn. The Associated Press - 1 hour ago HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage AssociatedPress Conn. Ban On Gay Marriage Reversed Washington Post New York Times - Boston Globe - Reuters - San Jose Mercury News all 1,674 news articles Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg BBC News GM Is Said to Be in Preliminary Talks With Chrysler (Update2) Bloomberg - 2 hours ago By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition The Associated Press GM mulled Chrysler acquisition: Huh? BloggingStocks DetNews.com - Right Pundits - Fox 28 - Forbes all 1,000 news articles Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT Obama Aims for Electoral Edge, Block by Block - New York Times Sydney Morning Herald Obama Aims for Electoral Edge, Block by Block New York Times - 29 minutes ago Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack Reuters FOX News poll: Obama leads McCain United Press International Voice of America - CBS News - The Associated Press - Washington Post all 2,330 news articles Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune BBC News Nobel Peace Prize winner wants jobs for the young International Herald Tribune - 4 hours ago AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Washington Post Nobel Finn Wall Street Journal Voice of America - findingDulcinea - Burlington Hawk Eye all 1,468 news articles Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica Canada.com This week in Apple: New notebooks, new writers, and more Woz Ars Technica - 3 hours ago By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Washington Post Apple may launch new laptop United Press International Forbes - CNNMoney.com - Computerworld - Macworld all 182 news articles Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN Boston Globe Palin hammers Obama on the abortion issue in Johnstown CNN - 44 minutes ago (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally The Associated Press Palin Gets Personal On Abortion Issue CBS News MSNBC - New York Times Blogs - Pittsburgh Post Gazette - The Tribune-Democrat all 95 news articles Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post Boston Globe Stevens's Reputation 'Sterling,' Powell Says Washington Post - 14 hours ago By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens FOXNews Powell says Sen. Stevens' integrity "sterling" Reuters CNN - The Miami Herald - ABC News - Anchorage Daily News (subscription) all 2,873 news articles Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Affiliate Data Feeds Amazon RSS Feeds

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