Are You Using Both Sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the
beginning.

Heads or Tails? Heads it is?.

Let's look at Adwords

There are those that think?

?write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-b ook-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market
or niche.

Why do that?

Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.

You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the
ads.

Test, test, test

Try different layouts and work out which ones work best for
you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check
every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.
Are you using both sides!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

---

Google News Updated : Sun, 06 Jul 2008 18:55:47 GMT Will Smith is box office superhero with 'Hancock' - Reuters Calgary Herald Will Smith is box office superhero with 'Hancock' Reuters - 2 hours ago LOS ANGELES, July 6 (Reuters) - Will Smith, the closest thing to a sure bet in Hollywood, overcame some of the worst reviews of his career to claim the top spot at the US Independence Day holiday box office with "Hancock. 'Hancock' grabs heroic $107.3M over long weekend The Associated Press Movie Review: Hancock, A Superhero With Issues eFluxMedia Portsmouth Herald News - Lake County News - Sunday Paper - Bodog Beat all 324 news articles Publ.Date : Sun, 06 Jul 2008 16:05:33 GMT Oregon Man Flies His Balloon Powered Chair Out of State - eFluxMedia Washington Post Oregon Man Flies His Balloon Powered Chair Out of State eFluxMedia - 1 hour ago By Matthew Williams A 48-year-old gas station owner from Bend, Oregon triumphed Saturday on his third attempt in making a 235-mile (378km) ride in a lawn chair rigged with helium-filled party balloons. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly AssociatedPress Fireworks Injure Dozens Nationwide Washington Post United Press International - BBC News - New Zealand Herald - NEWS.com.au all 1,333 news articles Publ.Date : Sun, 06 Jul 2008 17:16:09 GMT Consumers get rare chance to try to effect changes in credit-card ... - MarketWatch Consumers get rare chance to try to effect changes in credit-card ... MarketWatch - 1 hour ago By Andrea Coombes, MarketWatch SAN FRANCISCO (MarketWatch) -- If you've ever complained about an unexpected interest-rate hike on your credit card, now's your chance to have your gripe heard. Speak Up on Credit-Card Rules Wall Street Journal Credit Card Overhauls Seem Likely New York Times Chicago Tribune - Billings Gazette - OpEdNews all 15 news articles Publ.Date : Sun, 06 Jul 2008 17:32:50 GMT Planet Mercury Shrinking In Size, Latest NASA Probe Reveal - AHN Voice of America Planet Mercury Shrinking In Size, Latest NASA Probe Reveal AHN - 3 hours ago London, England (AHN) - Mercury, the nearest planet to the sun and the smallest in the solar system, is shrinking, scientists said Saturday. Messenger's Photos Of Mercury Point Out New Facts eFluxMedia First Results From Messenger's Mercury Flyby Slashdot BBC News - Los Angeles Times - MSNBC - Scientific American all 160 news articles Publ.Date : Sun, 06 Jul 2008 15:26:44 GMT Veterans Group Urges Support to 'Finish the Job' - Washington Post Veterans Group Urges Support to 'Finish the Job' Washington Post - 5 hours ago By Michael D. Shear Sen. John McCain will get some battleground-state help this week from Iraq and Afghanistan veterans, who appear in a television commercial aimed at convincing the public that the United States is winning in Iraq. Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews Veterans group plans ad campaign touting Iraq war The Associated Press Telegraph.co.uk - KPVI-TV - Politico - New York Times Blogs all 127 news articles Publ.Date : Sun, 06 Jul 2008 13:04:24 GMT Peter Cook's team set to paint ugly picture of Christie Brinkley - New York Daily News The Money Times Peter Cook's team set to paint ugly picture of Christie Brinkley New York Daily News - 10 hours ago BY CHRISTINA BOYLE and TRACY CONNOR Christie Brinkley emerged from the first week of her divorce trial virtually unscathed, but the supermodel may not be as lucky in the second round. Op-Ed Columnist An Ideal Husband New York Times Christie Brinkley Hangs with Ex Billy Joel People Magazine Starpulse.com - FOXNews - WCHI - Hollywood Today Newsmagazine all 54 news articles Publ.Date : Sun, 06 Jul 2008 08:15:57 GMT RNC Unit Launches First Big Ad Buy in Battleground States - FOXNews FOXNews RNC Unit Launches First Big Ad Buy in Battleground States FOXNews - 5 hours ago by FOXNews.com The RNC's independiture expenditure unit has launched its first big ad buy in battleground states, touting John McCain as a crusader on the climate (RNCIEU). New RNC Ads Go After Obama on Energy Washington Post New RNC Ad: McCain For "Balance" On Energy, Obama "The Party Line" TPM Politico - Detroit Free Press - Los Angeles Times - guardian.co.uk all 40 news articles Publ.Date : Sun, 06 Jul 2008 13:48:38 GMT RSS Software Increase Traffic

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