Writers: The Truth About Advertising, Publicity, and PR

Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/

Advertising is something you pay for. Most of the time you have to come up with the content or copy. You need to hire a copywriter or take some training. There is more to getting people's attention than a goofy picture. Advertising must be effective and have a call to action. You are asking the people to do something and they must be clear on what to do. Advertising has laws on what you can show and say. FCC rules in advertising will not apply to satellite radio, which is why Howard Stern is leaving regular radio. More and more people are choosing to keep out a lot of advertising by using pod casting and personalizing their media intake. Cell phone use to watch TV and communicate with people can make Generation X unreachable. Advertising is also so overbearing that people can tune it out if it does not directly speak to them.

Writers must promote their book, even if they are published by large publishers. They must create a campaign that is book effective and within budget. Publicity and PR stretch those advertising dollars.

Dr. Letitia S. Wright is the host of the Wright Place TV show at http://www.wrightplacetv.com. For a free audio interview about Publicity, subscribe to her ezine at info1080-89555@autocontactor.com

---

Google News Updated : Sun, 12 Oct 2008 05:51:03 GMT Bush, allies seek to calm jittery investors - BusinessWeek Bush, allies seek to calm jittery investors BusinessWeek - 4 hours ago By JENNIFER LOVEN and MARTIN CRUTSINGER President Bush and financial leaders from nations rich and poor pledged Saturday to intensify their efforts to unblock a frozen financial system before it does more damage to an increasingly shaky global economy. Bush Says US Must Take Lead in Solving Crisis (Update3) Bloomberg Bush, allies seek to calm jittery investors The Associated Press New York Times - Austin American-Statesman - AFP - KSFY all 1,542 news articles Publ.Date : Sun, 12 Oct 2008 01:30:21 GMT Van driver's work in Mass. aided Nobel winners - Boston Globe Voice of America Van driver's work in Mass. aided Nobel winners Boston Globe - 1 hour ago HUNTSVILLE, Ala.—When two American scientists won a Nobel Prize this week in chemistry, the driver of a car dealership's courtesy van had reason to take special interest. Video: Nobel Chemistry Prize Goes for Jellyfish Protein AssociatedPress Comment by Jeremy M. Berg, Ph.D., Director National Institute of General Medical Sciences The Daily Yomiuri - The Associated Press - Los Angeles Times - WTEN all 1,250 news articles Publ.Date : Sun, 12 Oct 2008 04:14:18 GMT Singer Lisa Marie Presley gives birth to twins - The Associated Press The Associated Press Singer Lisa Marie Presley gives birth to twins The Associated Press - 3 hours ago LOS ANGELES (AP) - Lisa Marie Presley is a mom again. A publicist says the 40-year-old singer gave birth Tuesday to twin girls, whose names were not released. Lisa Marie Presley delivers twins: report Reuters Today's News: Our Take - Lisa Marie Presley Gives Birth to Twin Girls Seattle Post Intelligencer E! Online - People Magazine - Monsters and Critics.com - Hollywood.com all 569 news articles Publ.Date : Sun, 12 Oct 2008 02:11:28 GMT McCain supporters face uphill climb in blue Jersey - Newsday Sunday Times.lk McCain supporters face uphill climb in blue Jersey Newsday - 15 hours ago By WAYNE PARRY | AP Writer WOODBRIDGE, NJ - Walter Zjawin is trying to help John McCain do what no Republican has done in 20 years: win a presidential general election in New Jersey. Maine now on McCain radar Central Maine Morning Sentinel McCain inches closer in Saturday's Gallup Kansas City Star Boston Globe - CBS News - Washington Post - Ethiopian Review all 220 news articles Publ.Date : Sat, 11 Oct 2008 14:04:37 GMT On the trail to the White House - Fort Worth Star Telegram The Age On the trail to the White House Fort Worth Star Telegram - 33 minutes ago Sen. Barack Obama, Democratic presidential nominee, at a rally in Philadelphia on Saturday. AP/ALEX BRANDON Today’s headlines Report stings Palin over troopergate flap; Raw anger showing up in McCain crowds, candidate taking steps to minimize it; ... McCain Asks Supporters to Show Obama Respect Wall Street Journal Obama Thanks McCain for Urging Supporters to be Respectful Voice of America Washington Post - Chicago Tribune - ABC News - Bloomberg all 733 news articles Publ.Date : Sun, 12 Oct 2008 05:17:46 GMT Five killed in New York fire; 300 acres burn in Napa Valley - Austin American-Statesman CBS News Five killed in New York fire; 300 acres burn in Napa Valley Austin American-Statesman - 1 hour ago NEW YORK - A family of five, including three children, died in a blaze that filled an apartment with thick smoke and kept the victims from escaping through the front door, fire officials said. Napa County wildfire forces evacuations of over 100 homes Los Angeles Times Fire Threatens Napa Valley Homes and Wineries New York Times KEYC - CBS 5 - San Francisco Chronicle - WSBtv.com all 422 news articles Publ.Date : Sun, 12 Oct 2008 04:27:05 GMT Theatrical Review of Body of Lies - DVDTOWN.com Theatrical Review of Body of Lies DVDTOWN.com - 5 hours ago By Jason P. Vargo "Body of Lies" is a certain type of movie designed for a certain type of moviegoer. I think the tagline describes the movie perfectly, actually. Body of Lies E! Online 'Body of Lies': Desert Norm, By Kurt Loder MTV.com Boston Herald - Los Angeles Times - Radar Online - Entertainment Weekly all 1,041 news articles Publ.Date : Sun, 12 Oct 2008 00:19:39 GMT RSS Feed Reader Increased Website Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

Book Events - Make Yours Successful

A book event (a book signing) is a popular way... Read More

Marketing for Writers When Writing Just Isnt Enough

Many writers write for the experience. Others dream of having... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

Increase Book Sales: At Book Fairs, Festivals and Trade Shows

Play a bigger game with your book sales by expanding... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

Online Book Promotion Beats Traditional Seven to One - Part 1

While traditional marketing can work for the book author or... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve... Read More

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published!... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More