Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.
For part one of this article email article-164@bookcoaching.com.
5. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.
Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.
6. Offer your potential buyers three or four chances to buy.
Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number-maybe three or four times.
7. Make your Sales Letter Credible.
To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.
Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."
10. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
 Google News Updated : Sun, 06 Jul 2008 06:55:22 GMT Smallest planet shrinks in size - BBC News
BBC News - The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history. First Results From Messenger's Mercury Flyby Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT McCain Battles a Nemesis, the Teleprompter - New York Times
New York Times - Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan. McCain Campaign, in Relaunch, Seeks Tighter Message Focus McCain Campaign on Obama and Iraq Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT Analysis: McCain struggles to regain footing - The Associated Press
The Associated Press - WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ... Rural voters lean to the GOP Neither Obama nor McCain meets Energy Party standard Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT Obama "puzzled" by Iraq comment frenzy - Reuters
Reuters - By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ... Obama struggles to thread needle on Iraq Obama Refines the Blame on Iraq Miscue Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT Hippie Arrests Draw ACLU’s Attention - New York Times
New York Times - By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering. ACLU plans to investigate Rainbow Family treatment ACLU to investigate Rainbow Family treatment Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg
Bloomberg - By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers. Export Tax That Angers Farmers Advances in Argentina Argentina lawmakers approve farm export tax hike Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT Ore. man completes flight of fancy _ in lawn chair - The Associated Press
The Associated Press - CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly Believe it or not, he's lounging on air Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT RSS Software |
PARLOT::Ebooks, Scripts,
Websites, and more... Whenever someone suggests you do a book signing and you... Read More No matter what any publisher or marketing company tells you... Read More 1991 was a pivotal year in my life. My professional... Read More Are you an author who is looking for new ways... Read More "How do I set up a media event?" -- As... Read More Posters can be a great and inexpensive way to promote... Read More Authors/publishers are great at getting their books written. But after... Read More Why write a book and get attention and loads of... Read More A flyer is an excellent, inexpensive way to promote your... Read More The total number of books sold by small, part-time mail... Read More Writing a book is becoming more and more of a... Read More To get a book cover design may be expensive and... Read More When authors think of their audience buying books they think... Read More Play a bigger game with your book sales by expanding... Read More Are you using these methods to promote your articles?If not,... Read More If Random House pulls up to your house with a... Read More A book event (a book signing) is a popular way... Read More You've just been notified a review of your book has... Read More If I was asked to describe the perfect book, one... Read More Many authors hit a roadblock when it comes to putting... Read More How would you like to sell more copies of your... Read More For many of us, marketing our titles is one of... Read More Is your mind muddy on book marketing? Do you wake... Read More Hi Noel,I absolutely love your website, As an MS sufferer... Read More Some of us write simply because we can't not write.... Read More
Adsense
websites
Why Writers Dont Do a Book Signing
Book Marketing 101 for the Self-Published Author -- Getting Started
The Booklet Journey Opening a New World
Top Ten Non-Techie Steps to Market your Book Online
Media Events for Book Promotion
Creating a Book Poster
Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1
Speaking for a Publication
Top Ten Ways to Promote Your Books Through Flyers
Super Profitable Techniques for Selling Books By Mail
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Best Selling Book Cover Design
Book Promotion Myth -- The Best Place to Sell Books is a Bookstore
Sell Your Book At Book Fairs, Festivals & Trade Shows
Discover 3 Easy Ways to Promote Your Articles
Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever
Book Events - Make Yours Successful
Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review
The Perfect Book and Where to Find It!
Your Book Marketing Plan - Winning Strategies and Tips
How to Schedule a Book Signing
Promotion - Credibility Extras
Successful Book Marketing The Natural Way - Part 2
FSBO Author believes in Bookswaps
Get Rich Writing Fiction
Affordable and Reliable Web Hosting Starting at $4.49/Month
Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the... Read More
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or... Read More
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of... Read More
Why Should I Buy your Book?
How would you like to have countless people clamoring for... Read More
Publishing Your Book?What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if... Read More
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in... Read More
Book Publishing Without Pain
When I meet an author with a great book concept,... Read More
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your... Read More
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't... Read More
The Perfect Book and Where to Find It!
If I was asked to describe the perfect book, one... Read More
How Many Ways Can You License Your Tips Booklet?
You've been thinking about writing a tips booklet. After all,... Read More
How to Sell Your E-book - (or other information product) - Through Quickie Seminars
I've been selling my own self-published information products (mainly e-books)... Read More
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances... Read More
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do... Read More
Does Your Book Cover Pass the ?Ignore? Test?
Your book cover is the first impression a potential client... Read More
Successful Book Marketing The Natural Way - Part 2
Is your mind muddy on book marketing? Do you wake... Read More
How to Get Your Book Reviewed
Imagine your book at the top of the Best Sellers... Read More
Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review
You've just been notified a review of your book has... Read More
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve... Read More
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your... Read More
Do You Long To See Your Books Published And Selling From The Major Chains?
To have your work accepted for hard copy publication is... Read More
Get Rich Writing Fiction
Some of us write simply because we can't not write.... Read More
Sell Your Book At Book Fairs, Festivals & Trade Shows
Play a bigger game with your book sales by expanding... Read More
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks.... Read More
How To Get The Most From Your Free eBooks Marketing Campaign
First, your ebook needs to have an attractive title. The... Read More
Book Marketing |