Successful Book Marketing The Natural Way - Part 1

Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?

If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing readers and customers.

Examples of Natural Book Marketing and How to Expand Them

1. You like to share ideas, so networking with others in a business or writers' support group suits you. You get to hear a guest speaker, and meet other authors to get useful contacts from. You gather business cards with names and numbers.

After you write your "Tell and Sell" (see below) use it orally as your elevator speech to stimulate emotions from your potential book buyer. This benefit sound bites gives your audience enough information to want to take out their credit card and buy.

To expand this marketing, create different blurbs to share vial email with your email groups. Start to collect email addresses. Whenever you meet anyone and mention your book, ask for their email. This permission marketing can take the place of sending them an email magazine called an ezine. Or, you may send them a tip they can use.

Put potential buyers into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

2. You like to speak in front of an audience and offer yourself to groups for a short talk. If inexperienced or bashful, start with low-stress level talks at your local library. Contact them and ask if they offer free programs. Offer to speak on a topic related to your book. Since you are talking about what you have to benefit others, you naturally attract your targeted audience to check out your book. Here, you sell at the back of the room.

To expand this marketing, offer your talks to other local organizations in your field. You can also offer a free teleclass on a skill you can deliver that your audience needs.

3. You are not much of a speaker, but you can write. You You wrote your book, didn't you? Write your 60-second "Tell and Sell." and offer it to other eNewsletters (ezines) as an ad. Or, just exchange a blurb with a fellow ezine publisher. Make sure you include only a few sentences on who your book is for, and the top benefit it brings its readers. Will they be entertained, educated, shown how to do something? Keep it all in a sound bite, 10-20 seconds for most media or up to a minute for group meetings. "Your Tell and Sell" is your book's billboard.

Expand your "Tell and Sell" to an email post card. This mini-sales letter on your book gives enough information, benefits and feature plus some testimonials that your audience will buy through the toll-free number you put in your email signature file. Send one every month or so with a slightly different angle to the lists you have gathered.

Expand your Tell and Sell to a short and long sales letter for your book. Apply those same benefits, add testimonials of satisfied readers, and your 100% guarantee. Send it by email or include one on your author Web site.

To make sure you attract them, first make a list of 5-10 benefits of your book. Include the top benefits in every piece you email out.

The biggest mistake authors make is that they don't give their prospective buyer enough information to make a decision to buy. It's unlikely you'll sell much without a sales letter for your book's particular audience.

Remember you are already successful. You wrote a book that took your through many adventures. You accomplished a lot so far. Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

As a book promotion coach, what I want for you is to not only make 1/2 your monthly income selling your books Online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

Success is natural, and if you use your natural resources, you too can create enough book sales to take that long, lost trip to the Caribbean, or buy a new car.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

---

Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg RTE.ie Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) Bloomberg - 1 hour ago By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico AssociatedPress Hurricane Ike set to batter Cuba BBC News Los Angeles Times - Reuters - Reuters UK - CNN International all 4,240 news articles Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT New Zealand compromises on India nuclear deal - Xinhua BBC News New Zealand compromises on India nuclear deal Xinhua - 32 minutes ago WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Reuters Indian rupee rises as stocks rally seen Reuters India Inter Press Service - Monsters and Critics.com - Financial Times - Washington Post all 2,384 news articles Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT Store eases baby bottleneck - Chicago Tribune dBTechno Store eases baby bottleneck Chicago Tribune - 19 hours ago When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... U.S. News & World Report That Plastic Baby Bottle New York Times Food Consumer - Washington Post - Times of India - eFluxMedia all 362 news articles Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT Persistence pays off for Serena at US Open - FOXSports.com ESPN Persistence pays off for Serena at US Open FOXSports.com - 30 minutes ago by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking San Francisco Chronicle Winning US Open never gets old for Serena Williams Los Angeles Times Boston Globe - Sports Network - New York Times - ESPN all 2,499 news articles Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press China Daily Fla. Keys residents weigh evacuation ahead of Ike The Associated Press - 48 minutes ago KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows DetNews.com Louisiana still possibility for Ike Opelousas Daily World Biloxi Sun Herald - The News-Press - Reiten Television KXMB Bismarck - Carlsbad Current Argus all 1,660 news articles Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT "Stand Up to Cancer" tops Friday ratings - Reuters ABC News "Stand Up to Cancer" tops Friday ratings Reuters - 31 minutes ago By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer Boston Globe 'Stand Up to Cancer' Raises $100M Plus ABC News The Associated Press - Orlando Sentinel - Showbiz Spy all 164 news articles Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports Bloomberg - 30 minutes ago By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP USA Today US campaign sharpens as McCain takes poll lead AFP Reuters - The Associated Press - KVOA.com - Boston Herald all 767 news articles Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT RSS For Web Pages Website Traffic Promotion

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Sell Your Book with Pennies

Imagine you share a huge penny... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

The Booklet Journey Opening a New World

1991 was a pivotal year in my life. My professional... Read More

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

How To Market A Suspense Novel In An Online Multimedia Format

If you haven't heard of the author C.F. Jackson or... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More