Design the flyers with an angle to the time of year, the region or some other feature that will make them stand out. On both flyers, be certain all the contact information is in large non-frilly type. Mention any specials you can think up. FREE GIFT could mean an inexpensive bookmark thrown in, and you can encourage buyers to your site by featuring autographed books.

Put these flyers up on bulletin boards in libraries, churches, supermarkets, colleges...and any facilities that relate to your subject matter. Drop them off with local radio and TV stations, especially if you're available for interviews. Send copies to your regional newspapers.

Developing flyers isn't difficult with today's basic computer software. The best size is 5"x7". You can enhance a simple, white-paper printout by mounting it on a larger sheet of colored construction paper.

Fifty of each flyer is a good start, and shouldn't cost more than $5.00 (for black and white)--a bit more if you use commercial facilities.

FOLLOW UP -- If you have negotiated for your titles to be carried in independent bookstores and gift shops, it is a nice touch to send a thank-you note right after the books are placed. Also send thank-you notes to the coordinators of any book festivals or bazaars you attend. And don't forget these helpful people during the holidays. Send a greeting card--and tuck in your business card.

These professional touches will keep your name fresh in the minds your the public and help build a larger clientele--your fan base. The cost for these is slight, and if you're persistent with these easily done "extras," your returns will be considerably higher.

About The Author

Karyn Follis Cheatham has published articles, poetry and several books--nonfiction and fiction. She also designs and manages web sites. Information about the literary services she offers can be found at www.kaios.com/litserv.htm. Be sure to visit her web site www.kaios.com and sign up for the free writing tips newsletter. Contact at karyn@kaios.com

Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT Persistence pays off for Serena at US Open - FOXSports.com ESPN Persistence pays off for Serena at US Open FOXSports.com - 30 minutes ago by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking San Francisco Chronicle Winning US Open never gets old for Serena Williams Los Angeles Times Boston Globe - Sports Network - New York Times - ESPN all 2,499 news articles Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press China Daily Fla. Keys residents weigh evacuation ahead of Ike The Associated Press - 48 minutes ago KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows DetNews.com Louisiana still possibility for Ike Opelousas Daily World Biloxi Sun Herald - The News-Press - Reiten Television KXMB Bismarck - Carlsbad Current Argus all 1,660 news articles Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT Store eases baby bottleneck - Chicago Tribune dBTechno Store eases baby bottleneck Chicago Tribune - 19 hours ago When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... U.S. News & World Report That Plastic Baby Bottle New York Times Food Consumer - Washington Post - Times of India - eFluxMedia all 362 news articles Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT "Stand Up to Cancer" tops Friday ratings - Reuters ABC News "Stand Up to Cancer" tops Friday ratings Reuters - 31 minutes ago By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer Boston Globe 'Stand Up to Cancer' Raises $100M Plus ABC News The Associated Press - Orlando Sentinel - Showbiz Spy all 164 news articles Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg RTE.ie Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) Bloomberg - 1 hour ago By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico AssociatedPress Hurricane Ike set to batter Cuba BBC News Los Angeles Times - Reuters - Reuters UK - CNN International all 4,240 news articles Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports Bloomberg - 30 minutes ago By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP USA Today US campaign sharpens as McCain takes poll lead AFP Reuters - The Associated Press - KVOA.com - Boston Herald all 767 news articles Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT New Zealand compromises on India nuclear deal - Xinhua BBC News New Zealand compromises on India nuclear deal Xinhua - 32 minutes ago WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Reuters Indian rupee rises as stocks rally seen Reuters India Inter Press Service - Monsters and Critics.com - Financial Times - Washington Post all 2,384 news articles Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT RSS feeds Increase Search Engine Traffic