You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen.
When that booklet is done is when the fun really begins. You can sell it as single copies or as large quantities that you produce for your clients. Or, you can sell the rights to the contents, on a non-exclusive basis, in many ways. Think about all the languages in the world. That can be a starting point. Find someone who is interested in licensing the right to your material to translate into another language, reaching a non-English speaking population in your own country or in a different country.
They get to do the translating, editing, production, marketing and distribution, and pay you for that right! You could also license the rights to your information to a company who wants to purchase 10,000 or more copies of your booklet. They can generally buy print less expensively than you can sell it to them. You will once again license them the right to do all the work, and pay you for it.
You may also find other venues interested in your manuscript. What about an audio CD publishing company? You can hire yourself out to record the program as part of the licensing deal or the audio publisher can bring in their own speaking talent.
What about licensing the use of your content to a catalog company to pepper their catalog pages with your tips? Or a public relations firm can bring your booklet manuscript to a client of theirs to use as a radio, television or print commercial: 'This organizing moment has been brought to you by XYZ Office Supply Company.' Do your tips work individually on posters, coffee mugs, tee shirts, screen savers, or computer mouse pads as advertising specialty items? What about a tip a day on a calendar or as a CD or even as the premise of a board game? Would some tips work as a needlepoint design?
These are just some of the many ways one single tips booklet manuscript in your area of expertise can be recycled over and over again, reaching a larger audience and generating thousands of dollars for you, with your client doing all the production. Think of what other ways you can license your booklet content. The possibilities are endless!
Paulette Ensign has personally sold over a million copies of her 16-page tips booklet, '110 Ideas for Organizing Your Business Life,' in four languages, without spending a penny on advertising. That includes several licenses. Her company, Tips Products International, has products and services to assist you in writing and marketing your own booklet on any topic. http://www.tipsbooklets.com
![]() Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg Bloomberg - By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP US campaign sharpens as McCain takes poll lead Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg
Bloomberg - By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico Hurricane Ike set to batter Cuba Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT "Stand Up to Cancer" tops Friday ratings - Reuters
Reuters - By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer 'Stand Up to Cancer' Raises $100M Plus Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT Persistence pays off for Serena at US Open - FOXSports.com
FOXSports.com - by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking Winning US Open never gets old for Serena Williams Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT Store eases baby bottleneck - Chicago Tribune
Chicago Tribune - When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... That Plastic Baby Bottle Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press
The Associated Press - KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows Louisiana still possibility for Ike Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT New Zealand compromises on India nuclear deal - Xinhua
Xinhua - WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Indian rupee rises as stocks rally seen Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT Increase Web Traffic |
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