Why Use RSS?
So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication. Anyone who watches television can get that idea. Still why would I want to use RSS for my viral marketing campaign? Well, let's look at what some of the "experts" are saying.
Robin Good is well-known in the blog and RSS forums and venues. He is also known for being a successful online marketer selling viral marketing tools. I've read lots of his articles and interviews, not to mention buying his Top 55 RSS sites tool for submitting to blogs and RSS feeds. I like what he said in one of his posts in his blog "No RSS, no party".
I just finished reading the ebook "A Blogger's Edge: How To Use Weblogs As Marketing Tools" by Paul Short of http://GetBlogs.com. It was written so anyone can understand and implement the ideas therein. He has a chapter all about RSS and how it can be used as an alternate communication method. Yep, he said alternate. Meaning it has to be alternative to non other than email. I'm about to tell you why and also why you'll want to get going on this as soon as you read this!
Here's how it works. When someone subscribes to any of my RSS channels (I publish several channels), they can then choose one of several "viewers or readers" available to manage their subscription. The SUBSCRIBER manages their subscription not me! They can have many subscriptions all in one "reader" where they can view them all in one place rather than having their email inbox inundated with lots of newsletters they probably won't read because they don't have the time.
Here is how to break that information down into bite size for assimilation: RSS puts the control back in the "end users" hands thus eliminating the problem with lists, spam, viruses, etc., because they subscribe WITHOUT email! Let me say it again ? without email. If your subscribers know they can take back control of their subscriptions, read what they want when they want in tidbits instead of long email newsletters without giving you their email address, don't you think they're going to be thanking you and remembering you in their wills? Well, maybe not in their wills but they will remember that you are a great business that offers quality content when THEY want it not when you deliver it. So, that's part of the WHY.
It only gets better. When you cruise the Internet using a browser you can bookmark a site but then you have to go back to it when you want to read anything from that site again, right? Well, with an RSS feed, rather than having to go back to it, it comes to you! Once a subscriber subscribes to your feed, they can read the information you publish without going back to your site because they'll have your "feed" already in their "viewer or reader" of choice! It will be updated each time you input anything into your feed ? to every single subscriber simultaneously!
So what does this mean for the publisher and site owner? Well you don't have to keep sending out those reminders. You can input a "tip of the day", an announcement, anything to keep your feed updated and in front of your subscriber base daily! Keep it quality, helpful, and inject your personality into it and you'll reap the rewards of allowing your ONLINE customers to feel they know you in person. Trust is a difficult thing to build online these days but using a RSS feed is one great way to get personal with your customers.
Here's how Paul Short says it in "A Blogger's Edge" "?.encourage everyone you've ever been in contact with using newsletters or otherwise to make the transition to accepting communication from you via feeds rather than email is a smart marketing move indeed", Paul Short, http://GetBlogs.com So, in a nutshell ? you're nuts NOT to use an RSS feed. The Internet is changing, just like everything else. It's the way of the world. Things change, and we can either get on board when things change or stay put and drown. Either way it's coming and RSS is definitely going to be a big part of the new change! So, you ask "Why use RSS?" I say, "why not?"
Kim Bloomer publishes several RSS channels using the Quikonnex system. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com Kim is a natural pet care consultant and publishes http://www.Aspenbloom-WellPet.com and http://www.natural-pet-care-products.com
 Google News Updated : Sun, 07 Sep 2008 02:07:34 GMT Report: Samsung working to acquire SanDisk - San Jose Mercury News San Jose Mercury News - AP Samsung was reported Friday to be considering buying Milpitas-based SanDisk, whose revenue has diminished and stock has plummeted in recent months due to the saturated flash-memory market. SanDisk Shares Soar on Samsung Interest SanDisk Shares Surge as Samsung Considers Acquisition (Update3) Publ.Date : Sat, 06 Sep 2008 16:19:13 GMT Dodgers overtake first place - MLB.com
MLB.com - By Michael Schwartz / MLB.com LOS ANGELES -- Manny Ramirez's five RBIs propelled the Dodgers into first place in the National League West for only the second day all season Saturday after a 7-2 win over the D-backs at Dodger Stadium. Ramirez, Billingsley lead streaking Dodgers into first place Dodgers move into first place Publ.Date : Sat, 06 Sep 2008 23:14:26 GMT Jenkins: Murray willing to play the spoiler - San Francisco Chronicle
San Francisco Chronicle - (09-06) 18:24 PDT New York -- Andy Murray must feel very alone just now. He's a long way from his native Scotland. He's carrying the hopes of British tennis, but the London press would really prefer him to be English. Federer beats Djokovic to reach US Open final Split stadiums for US Open semis ruffles crowd Publ.Date : Sun, 07 Sep 2008 01:44:27 GMT European space probe completes asteroid fly by - Reuters
Reuters - BERLIN (Reuters) - The European Space Agency obtained on Saturday the first images of an asteroid 360 million km (224 million miles) from earth, part of a space mission which scientists hope will help them understand the origins of the planets. Rosetta spacecraft takes asteroid photos Spacecraft flies by remote asteroid, camera stops Publ.Date : Sat, 06 Sep 2008 14:13:31 GMT Gates outacts Seinfeld in Back To The Future - CNET News
CNET News - Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy You Thought Vista Was Bad? Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT Movies opening this week - San Jose Mercury News
San Jose Mercury News - By Mercury News "Burn After Reading" (R): The Coen brothers follow "No Country for Old Men" with a dark comedy about two inept gym employees who get hold of a CD-ROM containing a CIA operative's memoirs. Toronto Review: The Coen Brother's Burn After Reading Pitt Rocks to Madonna Publ.Date : Sat, 06 Sep 2008 20:56:32 GMT Palin and McCain’s Shotgun Marriage - New York Times
New York Times - By FRANK RICH SARAH PALIN makes John McCain look even older than he is. And he seemed more than willing to play that part on Thursday night. An Apostle of Alaska 'Sarah Palin Is Wasilla': Town Stands Behind VP Pick Publ.Date : Sun, 07 Sep 2008 01:18:29 GMT Amazon Associate Software |
PARLOT::Ebooks, Scripts,
Websites, and more... Blogs were originally only meant to be 'Web Logs', or... Read More RSS is a big buzz word right now, and this... Read More Weblogs or Blogs as they are more commonly referred to,... Read More For many people blogging is the way in which they... Read More Are you getting results from your business blog? Is it... Read More Choosing the right blog software for your new blog requires... Read More Do a search on Blogs on Yahoo and you get... Read More RSS (real simple syndication) is the new rage in communication.... Read More Contrary to general opinion, RSS meets the needs of even... Read More ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More The RSS latest news suggests that RSS can stand for... Read More Although Blog was the most requested word of 2004 as... Read More RSS feeds seem to be the breakout technology for the... Read More When you work online all the time, immersed in bits... Read More The question "How to make money blogging" sits high on... Read More It has been said that blogging will be the new... Read More Let's start at the beginning. What is a 'Blog' and... Read More For some it's just a fun thing to do, while... Read More Why would you use Blogs instead of a web site... Read More Many of my small business clients ask me: "What is... Read More The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More As much as this might surprise most bloggers, the #1... Read More As RSS news syndication gains popularity among users, new ways... Read More Those of you who aren't ready to wade into the... Read More RSS has been around for more than a decade but... Read More
Adsense
websites
The Blog Revolution: How To Use Blogs to Generate Solid Web Profits
Will RSS Replace Email?
Blogging Policies, Does Your Business Need One?
Blogging on Ecademy Will Boost Your Web Site
17 Mistakes Professionals Make with Their Blogs
7 Tips for Choosing the Right Blog Software for Your New Blog
The Best Marketing Tool For Your RSS Feed and Its Free
How to Use RSS for Free Targeted Website Traffic
RSS Meets the Needs of Direct Marketers
Why Blogs Have Become the Search Engine Optimization Equalizer
RSS Latest News - Blogging or Blagging?
What is a Business Blog?
Your RSS Feed Might Look Like Spam
RSS, Feeds, and Aggregators
Make Money Blogging Using These Nine Powerful Strategies
Blogging Your Way To Success Part 1
Blogging Tutorial
Bloggin for a Reason
Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Blog or Ezine? Top 7 Reasons to Blog Now!
The RSS Promise for Internet Users
#1 Mistake Most Blogs Do
3 Ways to Publish RSS
Why You?re Not Blogging - And Why You Should Start Today
Reachout Throughout ? RSS
Affordable and Reliable Web Hosting Starting at $4.49/Month
Blogging for Business
Not long ago a blog was simply an online diary.... Read More
Blog Problems
What in the world is up with the world of... Read More
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series... Read More
Boost your Search Engine Rankings with an RSS Feed
I'm here to teach you about how RSS Feeds can... Read More
RSS - The Intelligent Marketing Medium
Are you new to RSS? If so here is a... Read More
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an... Read More
The Art of Business Blog Writing
"It is precisely minds of the first order that will... Read More
How to Get Started Blogging in 5 Minutes or Less
I put off starting a blog for a long time... Read More
Why you should be using RSS
RSS opens up a whole new channel of communication between... Read More
Blogging For Business Bible
The items covered here are:1) Don't Wait before Blogging.2) Using... Read More
The Hybrid Blog and Ping
For the past two years, one of the best SEO... Read More
Who needs T.V. News, Newspapers and Radio News?
T.V. and radio News got you down? On-line current events... Read More
Why I Use Bloglines as My Default RSS Reader
Choosing a decent RSS reader to browse and read your... Read More
Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals,... Read More
What Blog Can Make Money?
How to blog to make money from it?Truly the whole... Read More
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More
How to Cash In on Blogs
Over the past year or so, more and more webmasters... Read More
3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketing You have... Read More
RSS FEEDS: Whither Thou Goest?
I open up the 'Feed Reader' every day on my... Read More
To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?
Blogging is hot, and seems to be becoming hotter each... Read More
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days... Read More
Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off...Have you heard of RSS... Read More
Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years
... if not months to come.At a distinctive and stable... Read More
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing,... Read More
Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs... Read More
Blogging, RSS & Feeds |