Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it?
Well it can be. But think of it like this. If you had a bricks-and-mortar store and decided to carry a new product line, how would you let people know? You could advertise of course, but a better and free alternative is to send a news release to the local paper. Their business section may carry your announcement free of charge.
Now back to our cyber-store in virtual space. If you add a new web page, or make substantial changes to existing pages, how do you let your customers (both former and future) know? You can email your former customers, but spam blocking software will prevent half of them from getting your message. And keeping track of mailing lists, unsubscribe requests and address changes is nothing short of a nightmare.
Instead, post a news release using RSS. Interested customers will have their newsreader programs watching for your announcements, and will get the news as soon as you send it out. The announcement will include a link to the new or changed page, and your customer can click on it if they are interested. True, fewer will click through than might read an email from you -- but those who do will arrive at your site in a much more receptive frame of mind. And those email readers still need to click through to your site to see your new page anyhow.
If you make frequent additions or changes to your site you should have your own RSS feed. Check out these sites to learn how to make your own feed:
Making An RSS Feed
http://searchenginewatch.com/sereport/article.php/2175271 How To Get Your Web Site Content Syndicated
http://www.high-search-engine-ranking.com/How_To_Get_Your_Web_Site_Content_Syndicated.
htm
Or you might want to try these programs to format your information, so you can post it to your website:
ListGarden RSS Feed Generator Program
Windows, Mac OS X, or Linux, open source
http://www.softwaregarden.com/products/listgarden/index.html
RSS Headliner
Create RSS Feed file on-line to copy and post to your site.
http://www.webdevtips.com/webdevtips/codegen/rss.shtml
But what if you don't often make changes or additions to your site? There is a new site that offers a solution to that problem. Shared RSS provides feed by TOPIC rather than publisher. So you simply post your message in the appropriate topic category (there are thousands to choose from) and share your feed with others publishing on the same topic. It is a free service that you certainly should use if you do not publish your own feed.
Wouldn't that mean (I can hear someone object) that I would be sharing a feed with my competition? Well yes, but that isn't a bad thing. It's like all those antique stores that congregate in the same part of town -- shoppers flock there and wander store to store, to the benefit of all.
Don't kid yourself, customers already know about your competition. For every customer of yours who visits their sites because they found an RSS link on your site, you will receive one, two or three visits from potential customers who found your information on an RSS link they discovered on your competitors site, or in a catalog of RSS feeds. The benefit far outweighs the risk.
And RSS feeds are not just for business. If other sites submit to the shared feed they will bring with them more people interested in that topic, who may become your future customers.
No, RSS is not just for Blogs anymore! Start your own or submit to a shared feed, either way you can only benefit.
The following article may be freely reprinted in digital formats or print, so long as the 'about the author' box is left intact. If placed online or in a medium supporting live links, the links should be activated.
About The Author
Andrew J. Morris is the owner and creator of SharedRSS -- a website that allows all website owners to syndicate their newly added material for FREE. http://www.sharedrss.com/
 Google News Updated : Thu, 16 Oct 2008 02:44:32 GMT McCain, Obama get personal in final debate - The Associated Press
The Associated Press - HEMPSTEAD, NY (AP) - John McCain told Barack Obama to his face Thursday night, "You didn't tell the American people the truth" about a key campaign pledge as the two presidential rivals slung accusations at close quarters in the final debate of their ... McCain, Obama tussle over backing Bush’s policies Obama Widens Lead as Americans See `Serious' Crisis (Update2) Publ.Date : Thu, 16 Oct 2008 02:02:37 GMT Paramount to release fewer films, cut 25 DreamWorks employees - Los Angeles Times
Los Angeles Times - By Claudia Eller, Los Angeles Times Staff Writer Looking to cut overhead and operating expenses after the recent departure of DreamWorks co-founder Steven Spielberg, Paramount Pictures plans to release fewer films, consolidate operations and slash 25 ... Spielberg back in fold Paramount cuts films, jobs Publ.Date : Thu, 16 Oct 2008 01:58:16 GMT Feds investigate failure of Washington Mutual - International Herald Tribune
International Herald Tribune - AP SEATTLE: Federal authorities said Wednesday they have opened an investigation into the failure of Washington Mutual Inc., the largest bank failure in US history. Federal Investigators to Examine Washington Mutual Washington Mutual's Failure Under US Investigation (Update2) Publ.Date : Thu, 16 Oct 2008 02:10:47 GMT Omar grows into Category 2 hurricane in Caribbean - The Associated Press
The Associated Press - CHRISTIANSTED, US Virgin Islands (AP) - Heavy rains and winds pummeled St. Croix on Wednesday as the outer edge of powerful Hurricane Omar drenched the island, stranding motorists on flooded roads and forcing workers to shut down a giant oil refinery. Video: Hurricane Omar Nears Caribbean Islands Omar Strengthens in Caribbean, Aims at Virgin Islands (Update4) Publ.Date : Thu, 16 Oct 2008 01:42:51 GMT Maddon Sticks to ‘Plan,’ Giving Ball to Kazmir - New York Times
New York Times - By JOSHUA ROBINSON BOSTON - Tampa Bay Rays Manager Joe Maddon has always disliked last-minute adjustments. So when he threw the Boston Red Sox a curveball on Wednesday by announcing that he was changing his Game 5 starter, Maddon said it was always ... Rays will go with Scott Kazmir in Game 5 Rays continue Cinderella story Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT FCC report: White space devices work as "proof of concept" - Ars Technica
Ars Technica - By Nate Anderson | Published: October 15, 2008 - 06:08PM CT The FCC's Office of Engineering Technology has released its long-awaited technical report (PDF) on "white space" prototype devices, and the conclusion comes right up front: "At this juncture, ... FCC Chairman backs use of "white space" spectrum FCC Gives Whites Spaces a Boost Publ.Date : Wed, 15 Oct 2008 23:12:55 GMT As Rays Come of Age, Torre Likes Their Look - New York Times
New York Times - By TYLER KEPNER LOS ANGELES - For the first 10 years of their existence, when they never won more than 70 games in a season, the Tampa Bay Rays faced Joe Torre more than any other manager. Rollins leads off Game 5 with homer Rollins, Phillies lead Dodgers in Game 5 of NLCS Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT Web Site Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... 1. Place all your feeds on the following website and... Read More In the middle 1990's everyone started talking about needing a... Read More 11 Ways to Promote Your Blog1. Ping weblogs.com and other... Read More It even surprised me. Yes, even though I have... Read More RSS is rapidly becoming a "must have" for a proper... Read More -- What Is A BlogA blog (or web log as... Read More RSS is totally hot. We have seen it everywhere, from... Read More To better understand how RSS is changing the way companies... Read More In the first three parts of this article series on... Read More RSS, or Really Simple Syndication as it is commonly known,... Read More If it wasn't for my blog, I wouldn't make any... Read More With the increased interest in Blogging (web Logging), many web... Read More The US Navy blogs. Larry Kudlow of CNBC blogs. I'd... Read More Bloggers blog. That's what they do. A blog is short... Read More Can a Blog earn you a prison sentence? Ask Mojtaba... Read More Make money blogging is fun: you enjoy blogging and getting... Read More RSS, or Really Simple Syndication, is the perfect answer to... Read More In part 1 and part 2 of this article series... Read More Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How... Read More I don't claim to be a futurologist or an RSS... Read More The recent Forrester Research study, which claims that only 2%... Read More A blog is an online journal in which the author... Read More Have you thought about how easily you could build and... Read More A blog is a simple tool which all affiliate marketers... Read More In 1999 I asked my friends and colleagues if they... Read More
Adsense
websites
15 Top Blog Marketing Tips
Blogs and Networking
How to Promote Your Blog for Free Online
How Yahoos Recent Facelift Can Mean More Traffic To Your Site
Use RSS Feeds to Improve Search Engine Optimization and Ranking
How to Make Money with Your Blog
Is RSS Here to Stay or Gone Tomorrow?
RSS as a Change Agent
Marketing With Blogs - Part 4
Steps To Creating and Promoting RSS Feeds
Blogs: The Hidden Ace Up Your Sleeve
Comparing Free Blogging Software
Podcasting vs. Blogging
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
The Power of the BLOG
How to Make Money With Your Blog?
Using RSS Feeds to Set Off a Traffic Explosion
Marketing With Blogs - Part 3
Internet Communication
RSS Feeds Future Revealed
Do Marketers Really Need RSS?
How to Use a Blog to Dramatically Improve Your Web Business!
Build a Website Using Blog Software
How To Profit From Your Home Business Blog
Got Blog?
Affordable and Reliable Web Hosting Starting at $4.49/Month
7 Questions To Ask Yourself BEFORE Staring A Business Blog
Blogging is the latest buzzword in online marketing and PR.... Read More
Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?
Mainstream media has become a single-minded authority on how we... Read More
Time Saving Uses For RSS
RSS is an underused and underappreciated technology by a majority... Read More
Got Blog?
In 1999 I asked my friends and colleagues if they... Read More
What is a Blog? In Plain English Please
If you are fairly new to the Internet, you have... Read More
Who Would Use RSS
My previous two articles "What is RSS and Why use... Read More
RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for... Read More
Profit Pulling Niche Blogs with Wordpress
When it comes to building and creating profit pulling niche... Read More
Utilize The Power Of Blogs To Market Your Business On A Budget
Budget marketing with blogs is one of today's top methods... Read More
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of... Read More
See RSS Feeds from Your Website
RSS feeds have made it so convenient to gather current... Read More
RSS for Bloggers
While syndication has many applications, we will deal specifically with... Read More
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could... Read More
Gentlemen Prefer Blogs
According to a recent survey, gentlemen prefer blogs to the... Read More
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this... Read More
Blogging Your Way To Success Part 2
(Continued from Blogging Your Way To Success Part 1)By now,... Read More
Blogs: Why, Where and How
So you have heard about the blogs or you are... Read More
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about... Read More
RSS Explained
What is RSS? To begin with, it's one of those... Read More
Blogging for Business
Not long ago a blog was simply an online diary.... Read More
16 Ways to Drive Traffic to Your Blog
You've got your blog set up and you've started posting... Read More
RSS Round-Up: Whats Happening with Simple Syndication?
Have you been following the explosion of RSS -- Really... Read More
Blog Marketing: Guerrillas Stalk the Internet
Blogs, are often defined as frequent and ongoing publications of... Read More
Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog
You Might Be A Snob-Blogger If?According to Jupiter Research, about... Read More
What Is The Orange XML or RSS Icon I See More and More On Web Sites?
This question does not have a one sentence answer! If... Read More
Blogging, RSS & Feeds |