Using RSS for Publishing and Syndication

There are two reasons why you would want to use RSS as a webmaster and that is for publishing and syndicating your content. If you publish your content via an RSS channel then you can keep your subscribers notified of changes to your site, announcements and news. Publishing an RSS feed for syndication means that your are offering your content for others to republish.

RSS feed publishing is fast becoming the popular option for website owners to keep in contact with their visitors. With your own feed available you are making an information channel for your visitors to tune into. In my opinion an RSS subscriber is more valuable than an email subscriber. The reason for this is that the subscriber is in control and they can just as easily unsubscribe to your feed as subscribe to it, this makes the visitor more comfortable. With a feed, readers tend to prefer daily or even multiple updates a day. If you tried that with email you would soon be labelled a spammer.

Creating a feed for syndication purposes you are targeting a different audience, that audience is other webmasters. Where as a feed for visitors is more of a news channel or update channel a feed for syndication purposes is a content channel. By this I mean that the content of your RSS feed is designed to be republished so the feed acts as a delivery mechanism.

If you want to create an RSS feed for syndication then you should concentrate on providing content that is more verbose such as articles and press releases. Webmasters will thank you for creating a channel where they can gather much needed for their sites. You will benefit by your site and your name reaching a wider audience. If you have not considered an RSS syndication feed and you already produce articles then you are missing an opportunity to increase your presence in your chosen field.

RSS can be used for many purposes and creating a feed in not that difficult. There is a whole new method of content delivery which is very good at delivering your content to readers. Whether you decide to publish for news or syndication purposes it is a good idea to create an RSS landing page to explain the purpose of your feed.

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

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Google News Updated : Thu, 16 Oct 2008 02:44:32 GMT Omar grows into Category 2 hurricane in Caribbean - The Associated Press BBC News Omar grows into Category 2 hurricane in Caribbean The Associated Press - 1 hour ago CHRISTIANSTED, US Virgin Islands (AP) - Heavy rains and winds pummeled St. Croix on Wednesday as the outer edge of powerful Hurricane Omar drenched the island, stranding motorists on flooded roads and forcing workers to shut down a giant oil refinery. Video: Hurricane Omar Nears Caribbean Islands AssociatedPress Omar Strengthens in Caribbean, Aims at Virgin Islands (Update4) Bloomberg United Press International - Washington Post Blogs - Bradenton Herald - Beaumont Enterprise all 2,958 news articles Publ.Date : Thu, 16 Oct 2008 01:42:51 GMT Paramount to release fewer films, cut 25 DreamWorks employees - Los Angeles Times stv.tv Paramount to release fewer films, cut 25 DreamWorks employees Los Angeles Times - 46 minutes ago By Claudia Eller, Los Angeles Times Staff Writer Looking to cut overhead and operating expenses after the recent departure of DreamWorks co-founder Steven Spielberg, Paramount Pictures plans to release fewer films, consolidate operations and slash 25 ... Spielberg back in fold Financial Times Paramount cuts films, jobs Straits Times New York Times - AZ Central.com - Bizjournals.com - Reuters all 42 news articles Publ.Date : Thu, 16 Oct 2008 01:58:16 GMT As Rays Come of Age, Torre Likes Their Look - New York Times Vancouver Sun As Rays Come of Age, Torre Likes Their Look New York Times - 33 minutes ago By TYLER KEPNER LOS ANGELES - For the first 10 years of their existence, when they never won more than 70 games in a season, the Tampa Bay Rays faced Joe Torre more than any other manager. Rollins leads off Game 5 with homer MLB.com Rollins, Phillies lead Dodgers in Game 5 of NLCS The Associated Press USA Today - WDTN - Philadelphia Daily News - Washington Post all 325 news articles Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT FCC report: White space devices work as "proof of concept" - Ars Technica CNET News FCC report: White space devices work as "proof of concept" Ars Technica - 3 hours ago By Nate Anderson | Published: October 15, 2008 - 06:08PM CT The FCC's Office of Engineering Technology has released its long-awaited technical report (PDF) on "white space" prototype devices, and the conclusion comes right up front: "At this juncture, ... FCC Chairman backs use of "white space" spectrum CNET News FCC Gives Whites Spaces a Boost New York Times CRN - NetworkWorld.com - The Associated Press - Wired News all 271 news articles Publ.Date : Wed, 15 Oct 2008 23:12:55 GMT McCain, Obama get personal in final debate - The Associated Press Washington Post McCain, Obama get personal in final debate The Associated Press - 41 minutes ago HEMPSTEAD, NY (AP) - John McCain told Barack Obama to his face Thursday night, "You didn't tell the American people the truth" about a key campaign pledge as the two presidential rivals slung accusations at close quarters in the final debate of their ... McCain, Obama tussle over backing Bush’s policies Reuters Obama Widens Lead as Americans See `Serious' Crisis (Update2) Bloomberg TIME - Wall Street Journal - Austin American-Statesman - ABC News all 775 news articles Publ.Date : Thu, 16 Oct 2008 02:02:37 GMT Feds investigate failure of Washington Mutual - International Herald Tribune ABC News Feds investigate failure of Washington Mutual International Herald Tribune - 33 minutes ago AP SEATTLE: Federal authorities said Wednesday they have opened an investigation into the failure of Washington Mutual Inc., the largest bank failure in US history. Federal Investigators to Examine Washington Mutual New York Times Washington Mutual's Failure Under US Investigation (Update2) Bloomberg Reuters - Wall Street Journal - Seattle Post Intelligencer - ABC News all 87 news articles Publ.Date : Thu, 16 Oct 2008 02:10:47 GMT Maddon Sticks to ‘Plan,’ Giving Ball to Kazmir - New York Times National Post Maddon Sticks to ‘Plan,’ Giving Ball to Kazmir New York Times - 33 minutes ago By JOSHUA ROBINSON BOSTON - Tampa Bay Rays Manager Joe Maddon has always disliked last-minute adjustments. So when he threw the Boston Red Sox a curveball on Wednesday by announcing that he was changing his Game 5 starter, Maddon said it was always ... Rays will go with Scott Kazmir in Game 5 Los Angeles Times Rays continue Cinderella story Newsday The Star-Ledger - NJ.com - MLB.com - Tampabay.com - SI.com all 718 news articles Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT RSS to Blog Add RSS Feeds To My Web Pages

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