The RSS Promise for Internet Users

The RSS promise for end-users is simple:

--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;

--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;

--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;

--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;

--> the ability to receive rich-media content directly to their desktops, including audio and video content;

--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.

These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!

To bring the point home, let us inspect some of the content services already powered by RSS.

LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER (http://libraryelf.com/)

Library Elf helps you keep track of your library accounts in one place and received reminders, such as what library material is due, overdue and ready for pickup. Library Elf uses the power of RSS to help you forget about your library accounts and instead be directly notified of the changes you're waiting for, directly to your desktop.

INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/)

Indeed.com provides its visitors with job seeking results from hundreds of sites and then makes the search results accessible via RSS feeds. Users can subscribe to individual search results, pertaining directly to their search keywords to be notified immediately new jobs are available.

FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/)

Flickr is the most popular photography management and sharing service on the web, enabling end-users to upload their photos and then make them available to their friends, associates and family through a wide assortment of content delivery channels, including RSS. By subscribing to individual Flickr feeds from their users, everyone can have direct access to the latest life experiences from their friends.

RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/)

rssCalendar.com allows individuals and companies to share their personal or group calendars with the rest of the world, letting everyone that matters know of where and what they are doing next, delivering this information via individual RSS feeds.

COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/)

Coupons.com brings the best deals and coupons to internet end-users, helping them save money by discounted shopping. As of late, they also started delivering coupons through RSS feeds, giving their subscribers direct access to their latest offerings.

PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)

PubSub.com is an amazing service that allows you to track practically everything going on around the world by matching your keywords with tens of thousands of online content sources, and enabling you to subscribe to your customized search results through customized RSS feeds.

RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS (http://rssauction.com/)

If you're a regular eBay user, you certainly want to keep track of new products available, which precisely match your interests. rssAuction.com helps users keep better track of eBay by giving them a tool to first create a comprehensive list of product requirements and then delivering the search result through an RSS feed. As soon as new products matching individual interests appear, the user is notified of that through his RSS aggregator, giving him the ability to start bidding immediately and without having to visit eBay every day to find the right products.

UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS (http://upcoming.org/)

From the Upcoming.org website: "Upcoming.org is a collaborative event calendar, completely driven by people like you. Enter in the events you're attending, comment on events entered by others, and syndicate event listings to your own weblog. As Upcoming.org learns more about the events you enjoy, it will suggest new events you never would have heard about."

FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL (http://www.feedbeep.com/)

Depending on who you are and your current life situation, many content alerts are critical for you. If you're looking for a job, you want to know immediately when a new one matching your precise interests is available, and so on. While RSS brings this information to your desktop, that might not be fast enough. Feedbeep.com takes internet content delivery one step further, by empowering users to have their critical content updates delivered from an RSS feed directly to their mobile phones via SMS.

RSS EMPOWERS CONSUMERS

The one thing all of these RSS-based or RSS-empowered services have in common is that they empower consumers.

They empower them by getting the content that matters to them delivered directly to their desktops or online content aggregators, but still giving them the power to unsubscribe within moments of not being satisfied with the content they are receiving.

Even more so, these services empower consumers to create social networks and easily share their information with their friends, family and associates on a large scale.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.htm l?src=sa11

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Google News Updated : Sat, 06 Sep 2008 14:06:59 GMT Electronic Arts spawns Spore -- which may be a benevolent god - Los Angeles Times Los Angeles Times Electronic Arts spawns Spore -- which may be a benevolent god Los Angeles Times - 7 hours ago Spore is one of the most-talked-about video games in years, and it was masterminded by Will Wright, the same game developer who was behind the blockbuster Sims franchise. Spore reviewed Total Gaming EA's 'Spore' Set For Earthwide Launch InformationWeek CRN - Macworld - Washington Post - BusinessWeek all 209 news articles Publ.Date : Sat, 06 Sep 2008 07:01:47 GMT SanDisk Shares Soar on Samsung Interest - BusinessWeek Siliconrepublic.com SanDisk Shares Soar on Samsung Interest BusinessWeek - 11 hours ago by Arik Hesseldahl Battered by a year of flagging prices for flash-memory chips and by an inability to get traction in sales of digital media devices, SanDisk (SNDK) may soon get scooped up by South Korean electronics giant Samsung Group. Samsung Weighs Buying SanDisk New York Times SanDisk Shares Surge as Samsung Considers Acquisition (Update3) Bloomberg Forbes - Financial Times - San Jose Mercury News - InternetNews.com all 385 news articles Publ.Date : Sat, 06 Sep 2008 02:28:25 GMT Federal Highway Fund About to Run Out of Money - New York Times ABC News Federal Highway Fund About to Run Out of Money New York Times - 18 hours ago By DAVID STOUT WASHINGTON - An important account in the federal Highway Trust Fund will run out of money this month, which could hamper completion of road and bridge construction projects across the country, Transportation Secretary Mary E. Peters said ... Highway Trust Fund Is Nearly Out of Gas Washington Post Bush reverses course, backs road fund bailout Houston Chronicle Seattle Times - Detroit Free Press - Arizona Republic - The Oregonian - OregonLive.com all 479 news articles Publ.Date : Fri, 05 Sep 2008 20:04:00 GMT Machinists Go on Strike Against Boeing - New York Times BBC News Machinists Go on Strike Against Boeing New York Times - 38 minutes ago By MICHELINE MAYNARD The union that represents machinists struck the Boeing Company early Saturday, crippling its aircraft production in the United States and potentially delaying the development of an important new plane, the Dreamliner. Contract talks fail; machinists strike Boeing Co. The Associated Press Boeing machinists walk off the job as talks fail Reuters Bloomberg - Washington Post - Monsters and Critics.com - guardian.co.uk all 2,421 news articles Publ.Date : Sat, 06 Sep 2008 13:28:42 GMT Seinfeld ads only part of Microsoft push - United Press International Scientific American Seinfeld ads only part of Microsoft push United Press International - 1 hour ago REDMOND, Wash., Sept. 6 (UPI) -- Microsoft Corp. (NASDAQ:MSFT) says it's banking on a new US marketing campaign to fix the image problems of its Vista Windows operating system and connect with customers. Windows Vista: The OS About Nothing InformationWeek Microsoft Works to Perfect Windows Vista New York Times eFluxMedia - Macworld - CNET News - CRN all 476 news articles Publ.Date : Sat, 06 Sep 2008 13:01:13 GMT 'True Blood': Undead On Arrival - Washington Post Boston Globe 'True Blood': Undead On Arrival Washington Post - 10 hours ago By Tom Shales You need a very good excuse to dig up the subject of vampires yet again, and filmmaker Alan Ball seems to have one. His "True Blood" is an audacious, outrageous, playfully grisly comic drama (or dramatic comedy) in which vampirism is ... Vampire tale deserves chance to suck us in Columbus Dispatch 'Blood' lacks that dramatic HBO bite San Diego Union Tribune E! Online - The Plain Dealer - cleveland.com - eFluxMedia - Hartford Courant all 185 news articles Publ.Date : Sat, 06 Sep 2008 03:49:55 GMT Ready, set, go! Real race gets underway - Minneapolis Star Tribune Times Online Ready, set, go! Real race gets underway Minneapolis Star Tribune - 49 minutes ago By NEWS SERVICES, Washington Post McCain has turned this election into a soap opera about Sarah Palin and her family. Is this what we need to be talking about during these … read more critical times when people are losing their jobs, their homes, ... Palin intrigues Chinese public Financial Times Annette John-Hall: Pit bull of a hockey mom leading war on diversity Philadelphia Inquirer Seattle Post Intelligencer - Telegraph.co.uk - Bloomington Pantagraph - Wall Street Journal all 785 news articles Publ.Date : Sat, 06 Sep 2008 13:17:06 GMT RSStoBlog RSS Parser

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