The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.
While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.
It's now the time to tie it all together and see the whole picture ?
1] RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.
2] RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your company.
3] Content delivery to end-users and content syndication together form the basis of RSS conversations, which further spread your reach throughout the internet and serve as a strong PR platform.
4] Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.
5] As a publisher, your goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.
6] RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.
7] All of the above will create advertising venue and create a new source of income.
8] In addition, using RSS advertising as an advertiser yourself you can increase the reach of all of the above activities.
The system comes full-circle, establishing RSS as the tool that powers an important share of all of your internet marketing and publishing activities.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html ?src=sa9
 Google News Updated : Sat, 11 Oct 2008 23:50:53 GMT YouTube to play full TV episodes with ads - Afterdawn.com
Afterdawn.com - Google has announced that it will begin offering full-length TV episodes through its YouTube platform beginning this week, thanks to a content deal with CBS. YouTube to Offer TV Shows With Ads Strewn Through YouTube beams up Star Trek for long-form video, prominent new ads Publ.Date : Sat, 11 Oct 2008 21:13:12 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Video: Ex-Finland President Wins Nobel Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT World is united to tackle financial crisis, IMF says - MarketWatch
MarketWatch - By Rex Nutting WASHINGTON (MarketWatch) -- Financial policymakers from 180 nations around the world are united in their resolve to tackle the financial crisis, Youssef Boutros-Ghali, head of the International Monetary Fund's policy committee, ... G7 nations face going cap in hand to China Finance officials comments at IMF meetings Publ.Date : Sat, 11 Oct 2008 21:23:46 GMT Gay Marriage Is Ruled Legal in Connecticut - New York Times
New York Times - In Hartford, Crystal Pretzman of Willimantic, Conn., celebrated the State Supreme Court's decision to legalize same-sex marriage. Video: Connecticut Court Allows Gay Marriage Marriage ruling not the end of debate in Conn. Publ.Date : Sat, 11 Oct 2008 18:13:08 GMT US space tourist set for blast-off - Reuters
Reuters - By Maria Golovnina BAIKONUR, Kazakhstan (Reuters) - US video game magnate Richard Garriott will blast off into space aboard a Russian spaceship on Sunday watched by his father, a NASA astronaut who went into space at the height of the Cold War. US space tourist set for launch Russian space chief reassures US partners Publ.Date : Sat, 11 Oct 2008 23:10:50 GMT GOP Officials Hope for Stability From McCain - New York Times
New York Times - By ADAM NAGOURNEY and ELISABETH BUMILLER Republican leaders across the country said Saturday that they were worried that Senator John McCain was heading for defeat unless he brought stability to his presidential candidacy and settled on a clear message ... Antiwar Protestor Disrupts McCain Iowa Rally Obama needs 75 percent turnout in Philadelphia, says Rendell Publ.Date : Sat, 11 Oct 2008 22:23:47 GMT Got $700 Billion? Sweat the Details - New York Times
New York Times - The bailout plan gives Henry M. Paulson Jr., the Treasury secretary, three broad choices in buying assets. By ALAN S. BLINDER THE House of Representatives was against the bailout bill before it was for it. US firms up plan to buy into banks to stem crisis Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Publ.Date : Sat, 11 Oct 2008 20:39:07 GMT RSS For Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... Writing?Blogs?Blogs are on-line journals where people express themselves through writing.... Read More Delivering regularly updated content to website visitors is easier through... Read More Well, basically, setting up a blog means that you are... Read More What does RSS stand for?RSS "Really Simple Syndication" was created... Read More I still consider myself to be a blog writing novice... Read More If you want to be able to read RSS feeds... Read More RSS feeds are reshaping how we access information online. In... Read More 3 Tips to improve your RSS marketing You have... Read More Blog is a medium for self-expression on web. Blogs are... Read More I've spent months answering questions from marketers about blogs and... Read More "What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More Blogging is hot and getting hotter, with more and more... Read More In this article I am going to cover some tools... Read More Recently I did an interview with a well known email... Read More One of the Number 1 traffic building secrets is adding... Read More Blogging for dollars might sound like the latest game show... Read More How to blog to make money from it?Truly the whole... Read More It seems like everyone is talking about RSS Feeds. They've... Read More RSS for the Rest of UsI don't know about you,... Read More You are a small or a medium business owner. You... Read More Copyright © 2004 Priya Shah The... Read More RSS is totally hot. We have seen it everywhere, from... Read More RSS has been around for more than a decade but... Read More Blogs Are the NEW Secret Weapon for Reaching Your Tarket.... Read More Marketers are constantly asking if RSS marketing works and if... Read More
Adsense
websites
Writing Quality Blogs
Content Syndication Through RSS Feeds
Make Money with Your Own Blog
RSS Feeds, What They Are and How to Use Them
Blogs Are About Getting to Know Yourself Better
Choosing Your RSS Reader
RSS Feeds Can Increase Your Sales
3 Tips to improve your RSS marketing
Business Blogs and Their Benefits
The Key To Marketing With Blogs
Top 10 Reasons to Start Blogging
Dear Web Diary!
How To Republish RSS Feeds On Your Website
What Is RSS?
How to Use Blogs for Free Targeted Traffic
Blogging for Dollars
What Blog Can Make Money?
5 Reasons Why Your Site Needs to Publish a News Feed
Get the Internet on Your Own Terms
Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service
How to Write A Blog... And Survive
Is RSS Here to Stay or Gone Tomorrow?
Reachout Throughout ? RSS
What the BLOG?
RSS Works: Hard Metrics to Prove It
Affordable and Reliable Web Hosting Starting at $4.49/Month
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to... Read More
Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even reputable... Read More
RSS as a Change Agent
To better understand how RSS is changing the way companies... Read More
Fun Free Feed Tools For Both The Publisher And The Reader
As you've probably been reading, there are basically three problems... Read More
Top 10 Reasons to Start Blogging
"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I... Read More
An Appeal To The Bloggers!
Blogging is smart an art. Blog sites are the nicest... Read More
Easy RSS for Bloggers
Do you need help adding RSS feeds to your blogger?... Read More
Why Wordpress is now my Blog of Choice
The more I use Wordpress, the more I love it.... Read More
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate... Read More
How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this...blog that. Seems like everyone... Read More
Im a Failed Blogger!
I've never been popular in my whole life. I think... Read More
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires... Read More
Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!
Blogs are an unbelievable way to achieve success on the... Read More
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now,... Read More
What Are RSS Feeds
RSS Feeds.RSS also known as rich site summary or real... Read More
Comparing Free Blogging Software
With the increased interest in Blogging (web Logging), many web... Read More
Blog Problems
What in the world is up with the world of... Read More
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.The first... Read More
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an... Read More
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time... Read More
The RSS Promise for Internet Users
The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More
Blogs and RSS - Why Do I Need This Stuff?
If you've been under a rock for the last year... Read More
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc. has been around... Read More
Making Money With Your Blog
I've sure you've heard before that it's a possibility to... Read More
Blogging, RSS & Feeds |