The 6 Top Reasons Marketers Should Blog

If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!

If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.

2-Blogs can Build Your Backlinks Quickly:

If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.

A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:

http://www.masternewmedia.org/rss/top55/

Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.

After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.

Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?

3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:

Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.

4-Your Site is Stickier and More Appealing to Visitors:

A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.

A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.

5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:

Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.

Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.

6-Keyword competition in RSS feed sites is much less than in the SE's:

Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.

It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.

Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com

---

Google News Updated : Sun, 06 Jul 2008 18:55:47 GMT Renault chief expects car industry consolidation - International Herald Tribune The Money Times Renault chief expects car industry consolidation International Herald Tribune - 2 hours ago AIX-EN-PROVENCE, France: A slump in the global automotive sector could give impetus to plans for consolidation within the industry, according to the head of the French carmaker Renault. Renault CEO sees 'difficult' return from summer holidays for ... Forbes Renault's Ghosn Sees Carmaker Consolidation as Stocks Decline Bloomberg Wall Street Journal - AHN - Reuters - United Press International all 38 news articles Publ.Date : Sun, 06 Jul 2008 16:00:44 GMT Google trying to take privacy seriously - ZDNet BBC News Google trying to take privacy seriously ZDNet - 19 hours ago This week was a very interesting week as far as Google and privacy goes. First, a burglary (the same on that affected CNET earlier last month) was confirmed to have affected all Google employees hired before December 31, 2005. Court order on YouTube user data fans privacy fears Reuters • YouTube Ordered To Release User Data Washington Post New York Times - BloggingStocks - Ars Technica - Wall Street Journal all 928 news articles Publ.Date : Sat, 05 Jul 2008 23:49:42 GMT Republican Party ad assails Obama on energy - The Associated Press BBC News Republican Party ad assails Obama on energy The Associated Press - 1 hour ago TITLE: "Balance." LENGTH: 30 seconds. AIRING: Michigan, Ohio, Pennsylvania, and Wisconsin. SCRIPT: Announcer: "Record gas prices. For Republicans, the Senate outlook is bad Los Angeles Times How Bush Ratings Complicate Wall Street Journal Washington Post - International Herald Tribune - Newsweek - Fort Worth Star Telegram all 386 news articles Publ.Date : Sun, 06 Jul 2008 17:00:58 GMT Alex Rodriguez’s Wife Left Him Over Alleged Affair with Madonna - People Magazine Alex Rodriguez’s Wife Left Him Over Alleged Affair with Madonna People Magazine - 1 hour ago After putting up with years of flirtations with other women, Alex Rodriguez's wife Cynthia finally left the Yankee star over his rumored affair with Madonna and his newfound interest in Kabbalah, according to sources close to the situation. Madonna's other Guy is link between A-Rod, Lenny Kravitz New York Daily News Trainer: A-Rod 'brainwashed' by Madonna United Press International FOXSports.com - eFluxMedia - Baltimore Sun - E! Online all 1,531 news articles Publ.Date : Sun, 06 Jul 2008 17:45:54 GMT Export Tax That Angers Farmers Advances in Argentina - New York Times The Money Times Export Tax That Angers Farmers Advances in Argentina New York Times - 3 hours ago By ALEXEI BARRIONUEVO RIO DE JANEIRO - After a marathon session that lasted through the night, Argentina’s lower house of Congress on Saturday narrowly approved agricultural export tax increases that the government imposed four months ago. Argentine Lower House Passes Grain Export-Tax Plan (Update3) Bloomberg Argentina lawmakers approve farm export tax hike guardian.co.uk BBC News - Reuters - AFP - Voice of America all 152 news articles Publ.Date : Sun, 06 Jul 2008 15:36:35 GMT Muscle strain to sideline Gay for two weeks - Washington Post Aljazeera.net Muscle strain to sideline Gay for two weeks Washington Post - 2 hours ago EUGENE, Oregon (Reuters) - World 200 meters champion Tyson Gay has a mild muscle strain in his left leg and will be unable to train at full strength for up to two weeks, his management company said on Sunday. Gay diagnosed with mild leg strain The Associated Press Defending World Champion Is Injured During Trials New York Times Boston Globe - Los Angeles Times - KMEG 14 - CNN all 732 news articles Publ.Date : Sun, 06 Jul 2008 16:46:37 GMT AT&T's Odd iPhone Offer - TechNewsWorld Canada.com AT&T's Odd iPhone Offer TechNewsWorld - 7 hours ago By Eric Benderoff Some of the details surrounding AT&T's iPhone prices make little sense, writes Eric Benderoff. The company will sell a 3G iPhone with no contract for a $400 premium. iPhone 3G line forms in NYC for a green cause Ars Technica Where the iPhone Failed BusinessWeek CRN - Slashdot - Washington Post - CNNMoney.com all 566 news articles Publ.Date : Sun, 06 Jul 2008 11:04:21 GMT Add RSS Feeds To My Web Pages Increased Website Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

How to Cash In on Blogs

Over the past year or so, more and more webmasters... Read More

Who Would Use RSS

My previous two articles "What is RSS and Why use... Read More

Details of Getting a Blog

Blogs, the abbreviation of Web Logs (online journals), are becoming... Read More

Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating... Read More

Benefits to RSS

RSS streamlines communication between publishers and readers. Since RSS has... Read More

RSS Support in New Microsoft Windows Vista

Microsoft Corp. says that the next version of its Windows... Read More

Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your... Read More

Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!

Is this you? It has been 3 or 4 days... Read More

Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years

... if not months to come.At a distinctive and stable... Read More

How Yahoos Recent Facelift Can Mean More Traffic To Your Site

It even surprised me. Yes, even though I have... Read More

How to Make Money from Your Blog Content

Writing a blog can be fun and exciting, but it... Read More

Blog or Ezine? Top 7 Reasons to Blog Now!

Many of my small business clients ask me: "What is... Read More

RSS for Newbies; A Quick Tutorial

"RSS" stands for "Really Simple Syndication". It is a new... Read More

How To Republish RSS Feeds On Your Website

In this article I am going to cover some tools... Read More

So You Have a Blog, Now What Do You Do With It? Blog Basics

(This article assumes that you have already set up a... Read More

Bloggin for a Reason

For some it's just a fun thing to do, while... Read More

#1 Mistake Most Blogs Do

As much as this might surprise most bloggers, the #1... Read More

How to Promote Your Blog for Free Online

11 Ways to Promote Your Blog1. Ping weblogs.com and other... Read More

How To Use RSS Feeds In Your Marketing

It was Friday night. I finished reading a book about... Read More

Superbloggers Secrets

Blogs are extremely hot right now. Everyone is starting them,... Read More

Blogging for Business

Not long ago a blog was simply an online diary.... Read More

Reachout Throughout ? RSS

RSS has been around for more than a decade but... Read More

Use Blogging to Manage Your Entire Web Sites Content

Blogging is a term that means different things to different... Read More

Bad Blogs Have Got To Go, Blogging Could Be Really Cool If Done Properly

There's a lot of blogs out there on the Web,... Read More

Why are you abusing RSS

When you are involved in RSS everyday you get to... Read More