1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
2. Having your own business blog gives you credibility and a forum where you can show your expertise.
3. Readers can comment directly onto your blog, creating interaction and interest.
4. No more waiting for your web designer to update your web site.
5. You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast into the blogosphere instantly.
6. The search engines love blogs and will pick up your keywords easily, boosting your rankings, making it easier for people to find you on the web.
7. Customers are drawn to personality behind the business. Human voices convey intimacy beyond PR-babble. (To read about this topic read The Cluetrain Manifesto. The first chapter is available free online: http://cluetrain.com/apocalypso.html.)
8. You can network and build up a community of like-minded readers. You blog, people comment. Others blog, you comment. Before you know it, more people have heard of you and your business because the buzz gets passed around.
9. You can test out new ideas and get instant feedback. Get your customers and prospects in on the act now and let them help you help them - invite them to talk back! Let them see how you develop your products and services and they can show you how to best to serve them.
10. You can use your blog side-bars to promote your products, your affiliate products, run blog ads, sell books, and any other product or services you have. You don't have to include this in the body or content of your article; therefore your posts - your writing - can remain content rich and free of promotional hype.
Finally, email marketing and electronic newsletters are struggling because of over-crowded inboxes, spam problems and filters.
- On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]
- E-mail marketers are seeing their open-rates range from only "mid-20s to just over 50 %" [source: ClickZ.com]
- That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?
- AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder. [source: ClickZ.com]
Sit up and pay attention. The time to start blogging for your business is now.
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of Customized Newsletter Services, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blog at http://www.buildabetterblog.com
![]() Google News Updated : Sun, 12 Oct 2008 05:51:03 GMT Singer Lisa Marie Presley gives birth to twins - The Associated Press
The Associated Press - LOS ANGELES (AP) - Lisa Marie Presley is a mom again. A publicist says the 40-year-old singer gave birth Tuesday to twin girls, whose names were not released. Lisa Marie Presley delivers twins: report Today's News: Our Take - Lisa Marie Presley Gives Birth to Twin Girls Publ.Date : Sun, 12 Oct 2008 02:11:28 GMT McCain supporters face uphill climb in blue Jersey - Newsday
Newsday - By WAYNE PARRY | AP Writer WOODBRIDGE, NJ - Walter Zjawin is trying to help John McCain do what no Republican has done in 20 years: win a presidential general election in New Jersey. Maine now on McCain radar McCain inches closer in Saturday's Gallup Publ.Date : Sat, 11 Oct 2008 14:04:37 GMT Bush, allies seek to calm jittery investors - BusinessWeek BusinessWeek - By JENNIFER LOVEN and MARTIN CRUTSINGER President Bush and financial leaders from nations rich and poor pledged Saturday to intensify their efforts to unblock a frozen financial system before it does more damage to an increasingly shaky global economy. Bush Says US Must Take Lead in Solving Crisis (Update3) Bush, allies seek to calm jittery investors Publ.Date : Sun, 12 Oct 2008 01:30:21 GMT Theatrical Review of Body of Lies - DVDTOWN.com DVDTOWN.com - By Jason P. Vargo "Body of Lies" is a certain type of movie designed for a certain type of moviegoer. I think the tagline describes the movie perfectly, actually. Body of Lies 'Body of Lies': Desert Norm, By Kurt Loder Publ.Date : Sun, 12 Oct 2008 00:19:39 GMT On the trail to the White House - Fort Worth Star Telegram
Fort Worth Star Telegram - Sen. Barack Obama, Democratic presidential nominee, at a rally in Philadelphia on Saturday. AP/ALEX BRANDON Today’s headlines Report stings Palin over troopergate flap; Raw anger showing up in McCain crowds, candidate taking steps to minimize it; ... McCain Asks Supporters to Show Obama Respect Obama Thanks McCain for Urging Supporters to be Respectful Publ.Date : Sun, 12 Oct 2008 05:17:46 GMT Five killed in New York fire; 300 acres burn in Napa Valley - Austin American-Statesman
Austin American-Statesman - NEW YORK - A family of five, including three children, died in a blaze that filled an apartment with thick smoke and kept the victims from escaping through the front door, fire officials said. Napa County wildfire forces evacuations of over 100 homes Fire Threatens Napa Valley Homes and Wineries Publ.Date : Sun, 12 Oct 2008 04:27:05 GMT Van driver's work in Mass. aided Nobel winners - Boston Globe
Boston Globe - HUNTSVILLE, Ala.—When two American scientists won a Nobel Prize this week in chemistry, the driver of a car dealership's courtesy van had reason to take special interest. Video: Nobel Chemistry Prize Goes for Jellyfish Protein Comment by Jeremy M. Berg, Ph.D., Director National Institute of General Medical SciencesPubl.Date : Sun, 12 Oct 2008 04:14:18 GMT Legitimate Work From Home Jobs |
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