Reachout Throughout ? RSS

RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.

Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS content

Really Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication. Originated by userland software in 1997 and used by Netscape to populate Netscape's My Netscape portal with external newsfeeds ("channels") RSS has taken on a life of its own and has become perhaps the most popular XML format today. Thousands of web sites today use RSS as a "what's new" mechanism to drive traffic their way. (Including the BBC, CNET, CNN, Eweek, Forbes, Motley Fool, Wired, Red Herring, Yahoo, MSN and many more?).

As each day passes by, new websites are being launched and added to the internet bandwagon and in order to compete, webmasters & web publishers need to find different ways of producing themed-based websites. Highly focused articles are often sought by webmasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters depend heavily on providing informative, creative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can add-up considerably to a website's value.

Many webmasters & web publishers are struggling to find fresh, innovative content while other savvy webmasters have realized the ability hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap through a variety of distinctive free content sources with very little effort. RSS truly is a webmaster's key to free content.

With the help of RSS technology webmasters can also reach their potential and targeted customers directly, how this is done? Well?. typically RSS feeds contains "News Headlines" and content summaries of a particular product or service these content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of their interest.

One of the major benefits to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply removes the feed from there RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a very short period of time. With the RSS webmasters & web publishers have the advantage to update their already existing feed, so that when ever they have something new to publish or offer all they have to do is update their already published feed and the message gets updated everywhere it's subscribed. No more worrying if your subscribers got your message or not.

Thus, Rss gives you the opportunity in establishing strong relationships with your existing subscribers as well as helps in attracting new potential subscribers who are interested in what you offer.

If you really want to make a difference then RSS is the perfect tool in reaching out to your subscribers or customers throughout

Syed Ibrahim is a prominent internet strategist and also manages marketing for http://www.rapidfeeds.com

Create, Edit, Publish & Track your RSS feed online just in three easy steps!! Sign Up For Free!!!

In The News:


Google News
Updated : Sat, 11 Oct 2008 23:50:53 GMT

YouTube to play full TV episodes with ads - Afterdawn.com


Vancouver Sun
YouTube to play full TV episodes with ads
Afterdawn.com - 2 hours ago
Google has announced that it will begin offering full-length TV episodes through its YouTube platform beginning this week, thanks to a content deal with CBS.
YouTube to Offer TV Shows With Ads Strewn Through New York Times
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Publ.Date : Sat, 11 Oct 2008 21:13:12 GMT

Got $700 Billion? Sweat the Details - New York Times


Telegraph.co.uk
Got $700 Billion? Sweat the Details
New York Times - 3 hours ago
The bailout plan gives Henry M. Paulson Jr., the Treasury secretary, three broad choices in buying assets. By ALAN S. BLINDER THE House of Representatives was against the bailout bill before it was for it.
US firms up plan to buy into banks to stem crisis Reuters
Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Bloomberg
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Publ.Date : Sat, 11 Oct 2008 20:39:07 GMT

World is united to tackle financial crisis, IMF says - MarketWatch


BBC News
World is united to tackle financial crisis, IMF says
MarketWatch - 2 hours ago
By Rex Nutting WASHINGTON (MarketWatch) -- Financial policymakers from 180 nations around the world are united in their resolve to tackle the financial crisis, Youssef Boutros-Ghali, head of the International Monetary Fund's policy committee, ...
G7 nations face going cap in hand to China guardian.co.uk
Finance officials comments at IMF meetings Reuters
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Publ.Date : Sat, 11 Oct 2008 21:23:46 GMT

GOP Officials Hope for Stability From McCain - New York Times


Voice of America
GOP Officials Hope for Stability From McCain
New York Times - 1 hour ago
By ADAM NAGOURNEY and ELISABETH BUMILLER Republican leaders across the country said Saturday that they were worried that Senator John McCain was heading for defeat unless he brought stability to his presidential candidacy and settled on a clear message ...
Antiwar Protestor Disrupts McCain Iowa Rally Washington Post
Obama needs 75 percent turnout in Philadelphia, says Rendell CNN Political Ticker
The Weekly Standard - Summit Daily News - USA Today - WNCT
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Publ.Date : Sat, 11 Oct 2008 22:23:47 GMT

Gay Marriage Is Ruled Legal in Connecticut - New York Times


Boston Globe
Gay Marriage Is Ruled Legal in Connecticut
New York Times - 5 hours ago
In Hartford, Crystal Pretzman of Willimantic, Conn., celebrated the State Supreme Court's decision to legalize same-sex marriage.
Video: Connecticut Court Allows Gay Marriage AssociatedPress
Marriage ruling not the end of debate in Conn. The Associated Press
Newsday - Washington Post - Reuters - NECN
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Publ.Date : Sat, 11 Oct 2008 18:13:08 GMT

US space tourist set for blast-off - Reuters


Canada.com
US space tourist set for blast-off
Reuters - 40 minutes ago
By Maria Golovnina BAIKONUR, Kazakhstan (Reuters) - US video game magnate Richard Garriott will blast off into space aboard a Russian spaceship on Sunday watched by his father, a NASA astronaut who went into space at the height of the Cold War.
US space tourist set for launch BBC News
Russian space chief reassures US partners The Associated Press
Times Online - USA Today - Spaceflight Now - RedOrbit
all 287 news articles

Publ.Date : Sat, 11 Oct 2008 23:10:50 GMT

Nobel Peace Prize winner wants jobs for the young - International Herald Tribune


Times Online
Nobel Peace Prize winner wants jobs for the young
International Herald Tribune - 10 hours ago
AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade.
Video: Ex-Finland President Wins Nobel Peace Prize AssociatedPress
Nobel Finn Wall Street Journal
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Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT

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