RSS - How to Promote and Profit From Your Feed

Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?

I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I'm going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I'm not just reiterating what others have said before. I actually acted and performed on my own websites everything I'm about to tell you and the results are awesome.

Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.

The average visitor won't understand what RSS is about, why it would benefit them to use it or how it even works. So there's no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won't. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.

Let me show you a solid example. Point your browser to this URL: http://www.profitgazette.com/syndicate.php On this page of my website I tell my visitors the various ways they can receive my content. Along with subscribing to the newsletter, a visitor is also able to subscribe to the RSS feed. I don't want to overwhelm them so I keep it brief and educate them with four points. "What is RSS? How can I use RSS? How do I get a News Reader? Can I use these feeds on my website?" See also in the top of the left column of that page (and every page on my website) how I give the visitor a quick teaser, mention a benefit to them and give them a link to my "RSS education" page? That's how I get my visitors to discover what RSS is all about. Then if you look in the center near the top of the page you'll see the little orange RSS image which doesn't just link only to my RSS feed file, I actually use a small snippet of JavaScript to make it easy for my visitors to automatically subscribe themselves to my feed with whichever news aggregator they happen to be using. Just mouse over the RSS button on that page to see what I'm talking about. You can download a copy of that JavaScript for free at http://www.methodize.org/quicksub/

What's next? External feed promotion. There are lots of websites that accept RSS feed submissions. I'm not going to drop a large list of sites into this article but I have put together a large list of them here: http://www.profitgazette.com/rss-submiss ion-list.php Visit that page when you're ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.

Now that you've educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here's how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That's all there is too it.

By now you'll probably be asking yourself "How can I make some bucks with my RSS feed?" There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/ adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle's venture into RSS is here: http://www.kanoodle.com/about/pres s_releases/02-28-05.cool

There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn't be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RSS". I read Rok's book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.

Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don't waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter today.

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Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT Nobel Prize awarded for AIDS, cervical cancer research - Los Angeles Times CTV.ca Nobel Prize awarded for AIDS, cervical cancer research Los Angeles Times - 7 hours ago Luc Montagnier dedicated his award to AIDS sufferers and predicted results on a "therapeutic vaccine" for the pandemic within four years. 2 AIDS researchers receive Nobel Prize Chicago Tribune Three Europeans win the 2008 Nobel for medicine International Herald Tribune Detroit Free Press - People's Daily Online - The Associated Press - WTOP all 1,190 news articles Publ.Date : Tue, 07 Oct 2008 07:01:27 GMT Pentagon denies US jet forced to land in Iran - guardian.co.uk Daily Mail Pentagon denies US jet forced to land in Iran guardian.co.uk - 36 minutes ago The Pentagon today denied a report that a US plane had been forced to land in Iranian territory. Iran's Fars news agency claimed that five US officials were questioned and released by the Iranian authorities after the plane they were flying in ... Iran says it forced down Western plane The Associated Press Iran says US plane violated Iran's airspace Reuters Bloomberg - BBC News - AFP - United Press International all 270 news articles Publ.Date : Tue, 07 Oct 2008 14:12:58 GMT Fed creates commercial paper-buying facility - Reuters Reuters Fed creates commercial paper-buying facility Reuters - 32 minutes ago By Mark Felsenthal and Glenn Somerville WASHINGTON (Reuters) - The Federal Reserve on Tuesday announced it would create a special-purpose facility, with the Treasury Department's blessing, to begin buying commercial paper in yet another emergency move ... Euro, Dollar Gain on Fed Move Wall Street Journal Fed to Purchase US Commercial Paper to Ease Crunch (Update1) Bloomberg Washington Post - MarketWatch - New York Times - International Herald Tribune all 1,209 news articles Publ.Date : Tue, 07 Oct 2008 14:17:04 GMT McCain aims to slow Obama momentum in debate - Reuters BBC News McCain aims to slow Obama momentum in debate Reuters - 51 minutes ago By John Whitesides, Political Correspondent NASHVILLE (Reuters) - Republican John McCain hopes to halt Democrat Barack Obama's momentum and gain new life in the White House race on Tuesday when the presidential rivals meet in their second debate. A little word makes big waves on campaign trail CNN Political Ticker Tonight's debate is in McCain's favorite style The Associated Press CQPolitics.com - Washington Post - New York Times - AFP all 1,928 news articles Publ.Date : Tue, 07 Oct 2008 13:57:52 GMT Where Angels go...heartbreak follows - Baltimore Sun Los Angeles Times Where Angels go...heartbreak follows Baltimore Sun - 3 hours ago If you didn't stay up to watch, the Angels came back from a 2-0 deficit last night and had the go-ahead run on third base with one out in the top of the ninth, only to have the situation blow up in their faces when manager Mike Scioscia (right) called ... Oh, what a ninth! Sox-Halos a classic MLB.com Angels seething after being squeezed out ESPN Boston Globe - FOXSports.com - USA Today - Los Angeles Times all 569 news articles Publ.Date : Tue, 07 Oct 2008 11:42:08 GMT US, Britain, and UN weigh options amid rising violence in ... - Christian Science Monitor AFP US, Britain, and UN weigh options amid rising violence in ... Christian Science Monitor - 40 minutes ago By David Montero Against the backdrop of a string of suicide bombings in Pakistan, British, American, and United Nations officials are grappling with the idea of a negotiated settlement with the Taliban. UPDATE 1-Afghan govt denies Saudi meeting was peace talks Reuters India Afghan official: no talks held with Taliban Xinhua AFP - Minneapolis Star Tribune - The Associated Press - Hindu all 453 news articles Publ.Date : Tue, 07 Oct 2008 14:09:17 GMT The Ike Whitaker Saga - Washington Post Washington Post The Ike Whitaker Saga Washington Post - 40 minutes ago In case anyone missed Zach Berman's story in today's paper, Ike Whitaker appears to be done at Virginia Tech. I raise the story in this forum because Whitaker chose Virginia Tech over Maryland amid the usual fanfare that accompanies a top-level recruit ... Va. Tech WR Whitaker faces misdemeanor charges SportingNews.com More alcohol woes for Tech wide receiver Whitaker Richmond Times Dispatch Virginia Tech Collegiate Times Online Edition - The Virginian-Pilot - Daily Press - Washington Post all 32 news articles Publ.Date : Tue, 07 Oct 2008 14:08:42 GMT RSS2Blog RSS Software

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