RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.
For a while it was even being tauted has the big replacement for email marketing.
A few caught on to it's potential while others passed it off as the latest internet fad that would soon come and go. And there for a while it looked like they might have been right.
But, as it appears from our tracking of RSS development I see that it's popularity has grown tremendously (to include blogs) and is being used a lot more to provide fresh content for websites and is fast being considered one of the best ways to keep search engine spiders coming back.
Search engines love fresh relevant content. Note the keyword in the last sentence is 'relative'.
At first you had to be pretty tech savvy to figure out how to set up an RSS feed and get if listed so people could find and benefit from it. But that process has gotten easier - a lot easier.
As a matter of fact there are a couple of software programs that we know of that provide methods for webmasters to get the great benefits of more search engine traffic using RSS feed criteria. I use one and it does work beautifully. You can judge for yourself by going here http://www.cashway.com/rs
In case you're new to RSS and you wonder what it can do for you and your website here's a brief summary.
By definition, RSS is a lightweight XML format designed for sharing things like news headlines and other web page content. But the bottom line is, RSS is simply a popular and convenient method of sharing content between websites.
You see, regardless of what topic or subject matter you've built your website around, there's valuable content available out there such as... articles and information written by an expert in that particular field. And since that kind of content already exists - AND a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself.
So how does that help you?
Let's face it - most webpages can't get a good page rank because the competition is so fierce. To add to it, the tactics now being used by everyone arn't working very well. RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet world is starting to take notice and beginning to understand it's impact as a marketing tool as well as a viable way to improve a sites search engine rank.
So Now...
- You spend less time writing fresh new web content.
- Your website can be displaying quality theme-based content... automatically!
- Content is always highly relevant to what you're promoting.
- Search Engines make more frequent visits because your site is constantly updating.
- You have more time to market your site, products, etc.
- Having quality fresh new content gets your web pages indexed faster.
- Usable on any website or as many pages as you want.
- RSS content (through topic channels) has the potential to deliver highly relevant content to site visitors.
- RSS compliments your website and marketing efforts.
That's all well and good you say, but is there a downside to using RSS feeds on my site?
Good question.
Not really, but there may be a couple of items you need to take into considerations before you jump into the RSS game.
First you need to find relevant feeds for your site. Not an overwhelming task but something you'll want to spend a little time searching for on Google or other major search engines.
You'll need a feed reader in order to display the content on your site and make it available to search engine spiders. You can easily do a search on google to find free rss readers for your site.
You'll then need to do a little copy and paste of the html code into the webpages you want the content to appear on. This can be a daunting task especially if you have a site with a lot of pages that you want the search engines to spider. But if you strategicaly place the code on pages that spiders have visited you will have spiders looking for more pages with relative, fresh content.
In the long run once you have RSS feeds on the pages you know are going to be spidered then all of the tedious work is done and you can spend your time on other issues.
You can see how to automate this process by going to http://www.cashway.com/rs or you can start using our RSS feed on internet marketing by going to this webpage and copying the code and pasting it anywhere on your webpages. http://www.cashway.com/article_syndication.htm
We update our RSS feed with new articles, tips and strategies 1-2 times a week
All indications show that RSS feeds are on the rise because of their less intrusive nature, relevant targeted content, can be personalized, accessed through a variety of media, no extra data is collected from viewers and the industry and developers on the whole are making strides in increasing add-ins and features, such as ability to track results of its use, and to better integrate it for users and viewers alike.
So for 24/7 fresh content for your web pages and better search engine recognition you should be looking at using RSS feeds in the very near future.
Ed Duvall is webmaster for http://www.cashway.com and http://www.instantnettraffic.com providing internet marketing tools and resources to help you with your online business.
Reprint this article as long as resource box remains intact.
Copyright 2005 - http://cashway.com
 Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press
The Associated Press - KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows Louisiana still possibility for Ike Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg
Bloomberg - By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico Hurricane Ike set to batter Cuba Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg Bloomberg - By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP US campaign sharpens as McCain takes poll lead Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT Store eases baby bottleneck - Chicago Tribune
Chicago Tribune - When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... That Plastic Baby Bottle Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT New Zealand compromises on India nuclear deal - Xinhua
Xinhua - WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Indian rupee rises as stocks rally seen Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT Persistence pays off for Serena at US Open - FOXSports.com
FOXSports.com - by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking Winning US Open never gets old for Serena Williams Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT "Stand Up to Cancer" tops Friday ratings - Reuters
Reuters - By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer 'Stand Up to Cancer' Raises $100M Plus Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT Increase Website Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Displaying RSS RSS offers webmasters a unique opportunity to display... Read More Perhaps you still don't realize or fully understand the power... Read More (Continued from Blogging Your Way To Success Part 3)In this... Read More Building niche sites is all the rage these days.The basic... Read More Unless you've been under a rock for the last year,... Read More Today we see the Internet as a global catalog of... Read More "RSS" stands for "Really Simple Syndication". It is a new... Read More Contrary to popular opinion, RSS is not only good for... Read More The new hot commodity is a blog for your small... Read More The popular blogger.com owned by Google, Inc. has been around... Read More Using RSS on your website is a good way to... Read More Blog is a medium for self-expression on web. Blogs are... Read More (An RSS primer can be found near the bottom of... Read More As RSS news syndication gains popularity among users, new ways... Read More Blogging is smart an art. Blog sites are the nicest... Read More Welcome to part 2 of the article that aims to... Read More RSS Feeds.RSS also known as rich site summary or real... Read More RSS opens up a whole new channel of communication between... Read More How RSS really does pay off...Have you heard of RSS... Read More After many requests from wordpress users, the latest version of... Read More A xanga is something akin to a blog. It all... Read More Everyday more and more websites, news services and blogs are... Read More Most of the "rules" about writing for ezines and newsletters... Read More In the first three parts of this article series on... Read More With spam filters on high alert, delivering a newsletter by... Read More
Adsense
websites
Displaying RSS Feeds on Websites
Marketing with Blogs and RSS Feeds
Blogging Your Way To Success Part 4
How to Build a Niche Site With a Blog
Blogging For Fun & Profits
RSS - A New Face of Online Marketing
RSS for Newbies; A Quick Tutorial
RSS is Not Only for Blogs
Business Blogging: Where Do I Start?
Blogs: Todays Internet Diary and Marketing Tool
4 Fail-Proof Ways to Increase Your RSS Subscribers
Business Blogs and Their Benefits
You Are Losing Money If Youre Not Using RSS Feeds On Your Website!
3 Ways to Publish RSS
An Appeal To The Bloggers!
RSS & How to Use It -- Part 2
What Are RSS Feeds
Why you should be using RSS
Simple Syndication (RSS) -- Wheres The Payoff?
For Wordpress users version 1.5 new feature ?Pages?
How To Make A Cool Xanga
RSS - The Making of a Feed
Top 10 Blog Writing Tips
Marketing With Blogs - Part 4
3 Reasons To Publish An E-Newsletter AND A Blog
Affordable and Reliable Web Hosting Starting at $4.49/Month
24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read
By the end of 2004 blogs had established themselves as... Read More
12 Reasons Why You Need A Blog
"Why Should I Blog? I Simply Don't Get It"This post... Read More
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.The first... Read More
How to Make Money from Your Blog Content
Writing a blog can be fun and exciting, but it... Read More
7 Questions To Ask Yourself BEFORE Staring A Business Blog
Blogging is the latest buzzword in online marketing and PR.... Read More
What is Blogging?
Blogs have been around for many years but have recently... Read More
How Weblogs can Help Realtors
What is a weblog, well simply put a weblog is... Read More
How to Use Blog Exchanges
Traffic exchanges and blog traffic exchanges are a way to... Read More
Business Blogs and Their Benefits
Blog is a medium for self-expression on web. Blogs are... Read More
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series... Read More
RSS Feeds Can Increase Your Sales
RSS feeds are reshaping how we access information online. In... Read More
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part... Read More
Avoid Bad Manners While Blogging
Blogging, the hottest trend in online publishing right now, is... Read More
Blog Reflection
I still consider myself to be a blog writing novice... Read More
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing... Read More
Blog and Ping is Dead
Unfortunately, this formerly reliable method of getting listed in Yahoo... Read More
5 New Internet Marketing Opportunities Through RSS
When it comes to new internet marketing opportunities for your... Read More
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to... Read More
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with... Read More
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do. A blog is short... Read More
17 Mistakes Professionals Make with Their Blogs
Are you getting results from your business blog? Is it... Read More
RSS: A Really Smart System For Sending And Receiving Content Online
"RSS" stands for Really Simple Syndication. RSS is a standard... Read More
Blogs Are About Getting to Know Yourself Better
I still consider myself to be a blog writing novice... Read More
Marketing With Blogs - Part 2
In part 1 of this article series on marketing with... Read More
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on... Read More
Blogging, RSS & Feeds |