Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site.
Personal and business blogs: What is difference between two?
There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.
Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are the rule of the game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on the fact that they are market leaders in their business so they will be successful with their blogs too.
The postings on business blog should be open and should portray personality of the writer and the company. The postings on business blogs should be very informal, and should be written in first person voice. Posts should be informative and relevant with an expert touch to it.
Business Blogs and it content:
According to search engine optimizers, "Content is King". Indeed this is true for websites but not for a blog. Blog is all about writing with a particular voice and personality. A lot of people would like the style and would stick to the blog with regular visits. A lot of them will hate it and would never return.
Content for a business blog should be written in a strong voice with high consistency in quality. It becomes somewhat difficult to maintain quality with regular postings, but no choice. A few bad or substandard posts and regular visitors to the blog will fly off.
Important
Don't hammer your visitors every time with posts like how great is your product and so on. Add some funny incidences or bit of humor to your postings. Talk something about how employees enjoyed drinks in a party organized at particular department. Add some lighter moments in between posts.
Amitabh Shukla
(Personal blog for the author is at http://seoexpertindia.tblog.com)
![]() Google News Updated : Sat, 11 Oct 2008 05:49:35 GMT Democrats Are Gaining, Registration Data Shows - New York Times
New York Times - By NICHOLAS CONFESSORE and GRIFF PALMER Some longtime Republican strongholds in New York are becoming increasingly Democratic, a striking change driven by demographic shifts, intense voter registration drives by Democrats and allied groups and sagging ... Campus registration drives in full swing Ott, Hook face off for open county office Publ.Date : Sat, 11 Oct 2008 03:20:33 GMT Genomics project unites four Wisconsin research institutions - Milwaukee Journal Sentinel Milwaukee Journal Sentinel - By KATHLEEN GALLAGHER Wisconsin’s four biggest academic research institutions will collaborate on an initiative aimed at giving the state national stature in the fast-emerging field of individualized medicine, Gov. Marshfield Clinic gets biggest donation yet Wis. governor unveils gene research triangle Publ.Date : Sat, 11 Oct 2008 05:29:44 GMT Bush: US authority able to solve financial crisis - People's Daily Online
People's Daily Online - US President George W. Bush arrives in the Rose Garden at the White House to makes a statement on the economy in Washington, October 10, 2008. President Bush vows action on financial crisis Bush's Lullaby to the Markets Publ.Date : Sat, 11 Oct 2008 04:12:49 GMT Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' - Bloomberg
Bloomberg - By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US planning to buy equity in financial institutions Treasury Weighs Investing In Banks Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT G-7 Commit to `All Necessary Steps' to Stem Global Meltdown - Bloomberg
Bloomberg - By Simon Kennedy Oct. 11 (Bloomberg) -- Group of Seven finance chiefs, meeting after stocks plunged and as a global recession looms, vowed to prevent the failure of vital banks while failing to unveil new initiatives for thawing credit markets. Group of 7 Nations Seek Coordination in Rescue In latest bold step, Treasury will buy bank stakes Publ.Date : Sat, 11 Oct 2008 04:03:42 GMT McCain Lauds and Attacks Obama in Same Day - New York Times
New York Times - Senator John McCain of Arizona and his supporters at a rally on Friday in La Crosse, Wis. By ELISABETH BUMILLER LAKEVILLE, Minn. - After a week of trying to portray Senator Barack Obama as a friend of terrorists who would drive the country into ... McCain Moves to Soften the Tone at Rallies John McCain, speaking to supporters, tries to defuse an anti ... Publ.Date : Sat, 11 Oct 2008 05:08:14 GMT US Near Changing Stance on North Korea as Terrorist - Wall Street Journal
Wall Street Journal - By JAY SOLOMON WASHINGTON -- The Bush administration is hoping to announce as soon as Saturday that it is tentatively removing North Korea from its list of state sponsors of terrorism, in a bid to kick-start a stalled nuclear disarmament agreement, ... AP: US to remove North Korea from terror blacklist US May Remove North Korea From Terrorism List, AP Reports Publ.Date : Sat, 11 Oct 2008 04:02:40 GMT More Web Site Traffic |
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