Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites. While many businesses are jumping on the Blog bandwagon for use as a creative marketing technique; a few businesses have fired employees for what they posted on a Blog. These businesses accuse the employees of allegedly disclosing trade secrets, proprietary information, and making statements that showed the employer in a bad light.
First it may be important here to explain what exactly a Blog is. A Weblog or Blog is a website not unlike a diary that people post their ideas, views, daily events and opinions on. These Blogs in most cases are able to be viewed by anyone with access to the internet. It is for this reason that you may want to consider a Blog policy for your business.
Blogs have even become a part of the underground news media, especially since the last election in the United States. They are even getting the attention of the large global news media that now on occasion report on what the bloggers are saying. The point is, like it or not, it appears Blogs are here to stay.
The best thing a business can do to protect themselves and the interest of the employee is to create a Blog policy for all employees. This policy should include specific topics that employees should not mention within the Blogs on a business website. Employers should also have policies for people that have their own weblog that they control and run themselves as well. It is essential that these policies be created so that there will be no confusion as to what the employer deems as inappropriate for its employees to post on the Internet. This policy will also protect the employer from possible future lawsuits that may arise from the publishing of Weblogs as well.
If you are considering implementing a Blog policy for your business, please be sure to consult with an attorney as to what exactly you should place in your policy. This policy should include any topics that the employer deems as inappropriate, proprietary, secretive and in conjunction with any confidentiality agreements and "blackout periods".
People who choose to blog on their own personal Weblogs should be sure in the very least that they include some type of disclaimer on the Website that is easily visible to all of the people who visit your Website. The disclaimer does not have to appear on every page of your Website but, should be displayed in such a way as to be seen by the people who visit, such as on the home page or the about me page. The disclaimer should say something along the lines of:
The views expressed on this site or Weblog are mine alone and are not necessarily that of my employers.
Along with this make every effort not to disclose information that would violate any confidentiality clause of your employer. Also take the time to review this clause if you have one before you post to avoid any confusion as to what this clause states.
The use of a Blog policy by businesses will go a long way to prevent any problems on either side of the issue if and when one should arise because the policy will clearly define what cannot be posted on Weblog. Happy Blogging!
© Keith Erwood, Dynamic Network Technologies, 2005 All Rights Reserved
Keith Erwood is the head consultant and owner of Dynamic Network Technologies, a computer consulting and services business in New York City. Visit us at http://www.dynamicnetworktechnologies.net
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Bloomberg - By Juho Erkheikki Sept. 5 (Bloomberg) -- Nokia Oyj, the world's biggest maker of mobile phones, forecast a drop in third-quarter market share after competitors slashed prices and a new handset was delayed. Nokia Sees Market Share Slipping in Third Quarter Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook Publ.Date : Fri, 05 Sep 2008 12:50:07 GMT In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem - Wall Street Journal Wall Street Journal - By GAUTAM NAIK After struggling for years to improve the treatment of cancer, scientists now hope to fight the disease with the help of the same techniques that deciphered the human genome eight years ago: mapping it. What You Need to Know About Mapping the Cancer Genome Data on defective genes make tailored remedies possible Publ.Date : Fri, 05 Sep 2008 04:01:28 GMT Dell looks to sell factories worldwide - CNNMoney.com
CNNMoney.com - By Scott Moritz Dell (DELL) is getting more serious about trimming costs and is exploring plans to sell its PC manufacturing plants, according to a news report Friday. Dell said to consider sale of factories Ahead of the Bell: Dell may sell plants, WSJ says Publ.Date : Fri, 05 Sep 2008 13:15:09 GMT PIECING TOGETHER A PLEA How the deal got done - Detroit Free Press
Detroit Free Press - BY JOE SWICKARD • FREE PRESS STAFF WRITER • September 5, 2008 Prosecutors rolled Detroit Mayor Kwame Kilpatrick's plea deal into court Thursday praying the wheels wouldn't fall off. Detroit Mayor Acknowledges 'Poor Judgment' Detroit mayor pleads guilty, to leave office Publ.Date : Fri, 05 Sep 2008 07:57:24 GMT Lebanese ruling majority accuses Syria of interfering in Lebanon - Xinhua
Xinhua - BEIRUT, Sept.5 (Xinhua) -- Lebanese ruling majority accused Syrian President Bashar Assad of interfering in Lebanese internal affairs and not recognizing Lebanon's sovereignty, local press Naharnet reported Friday. Video: Sarkozy in Syria : the press is divided Editor's Notes: A losing battle, so far Publ.Date : Fri, 05 Sep 2008 11:59:29 GMT Lavrov rejects Cheney's attack on Russia - CNN International
CNN International - By CNN's Matthew Chance MOSCOW, Russia (CNN) -- Russia on Friday rejected sharp criticism by US Vice President Dick Cheney that its intervention in Georgia raises doubts about Moscow's reliability as an international partner. Video: Cheney Slams Russia for War Against Georgia Russia says Cheney fanning Georgian aggression Publ.Date : Fri, 05 Sep 2008 12:45:40 GMT Reviews of McCain's speech - MSNBC
MSNBC - The AP’s Ron Fournier says McCain “preached bipartisanship and unity from a stage retooled to carry him out to the Republican faithful. McCain: I work for you ‘Change is coming,’ McCain tells GOP in speech Publ.Date : Fri, 05 Sep 2008 13:35:16 GMT Increase Web Traffic |
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