Surely it's considered a major fashion faux pas ? turning up somewhere in the same outfit as someone else. If the current crop of high street shops are anything to go by, however, you'd be forgiven for thinking that clothing conformity is something we're all striving towards.
Let's face it, for those of us looking for something a little bit 'different', high street shopping can be a pretty dreary and dispiriting experience. Just imagine that you're blindfolded and parachuted into a UK city's shopping street ? your blindfold is removed ? do you know where you are? The answer is that there will probably be very few clues, as you will find exactly the same shops wherever you go. The 'usual suspects' will be side by side, churning out similar-styled garments and cashing in on the latest 'celebrity style' craze with cheap copies of couture pieces.
To those who crave individualism and want to dress with a bit of flair and originality, this copycat culture is depressing. Kate Moss only has to appear looking stunning dressed in her own inimitable style ? inimitable being the moot point here - and suddenly we're being bombarded by 'where to get the latest look' articles and fooled into spending our hard earned cash on faked fashion which isn't going to make us look a million dollars, and won't make us look like Kate in a million years. When it comes to mock fashion the real mockery is the one we make of ourselves.
Don't despair! The internet is a fantastic resource for anyone seeking their own unique style. There are plenty of places to shop online offering distinctive, desirable apparel and accessories which will set you apart from the 'clothing clones' without breaking the bank. The benefits of buying online are many; no more trooping round town elbowing others out of the way, no queues, and no last minute buying because the shop's about to shut, only to get home and discover your panic purchase looks terrible on or has traces of cosmetics on the collar. Instead you can shop from the comfort of your home, browsing and buying at your leisure.
Small businesses and solo fashion designers use the web to showcase their products, and because their overheads are lower (no huge retail premises to maintain and large staff to pay) you have a real opportunity to purchase gorgeous garments and attractive accessories which won't cost the earth. There are also sites selling quality second-hand and vintage fashion pieces, allowing you to track down your own style statement for a fraction of the price of buying new. If something is described as 'hand made' don't let memories of Auntie Dot's amazing asymmetrical unravelling knitwear cloud your judgment ? handmade usually means lovingly crafted with great attention to quality and detail, and can definitely denote a one-off, original clothing item which will be the envy of others and a fashion favourite for years to come.
If you're more concerned about the look you want than the designer label you're wearing, there are a few points to consider when buying over the internet. Search for sites with decent product photographs and detailed descriptions, not tiny little 'thumbnail' images. After all, you wouldn't buy a product from a catalogue unless you had a good idea what it looked like. Use careful keywords to narrow and speed your internet searches. For example, if you'd prefer a product in a quality fibre, include 'wool' or a more specific term such as 'mohair' as one of your search words to find precisely what you want faster. Vague, all-encompassing search terms will only drag the high street to your desktop, and you'll end up ploughing through 'virtual' polyester! Make sure sites offer secure checkouts that encrypt your credit-card details; safe and trusted payment methods include PayPal, WorldPay and NoChex, although there are plenty of others.
Finally, enjoy the experience! The internet gives you a great choice, and buying online from a smaller supplier often means you'll receive a much higher quality product and level of service than you'd find in a vast anonymous 'bricks and mortar' store. Independent online retailers are keen to involve their customers in a real relationship, and you'll find yourself returning regularly to your favourite fashion sites. Shopping to suit yourself can be very rewarding, and not just financially.
About The Author
The author has an interest in distinctive, desirable female fashion, shared with the wider world at http://www.billcoo.co.uk. Please link to the Bill Coo shop if you wish to reproduce this article!
![]() Google News Updated : Sun, 07 Sep 2008 02:07:34 GMT Jenkins: Murray willing to play the spoiler - San Francisco Chronicle
San Francisco Chronicle - (09-06) 18:24 PDT New York -- Andy Murray must feel very alone just now. He's a long way from his native Scotland. He's carrying the hopes of British tennis, but the London press would really prefer him to be English. Federer beats Djokovic to reach US Open final Split stadiums for US Open semis ruffles crowd Publ.Date : Sun, 07 Sep 2008 01:44:27 GMT Report: Samsung working to acquire SanDisk - San Jose Mercury News San Jose Mercury News - AP Samsung was reported Friday to be considering buying Milpitas-based SanDisk, whose revenue has diminished and stock has plummeted in recent months due to the saturated flash-memory market. SanDisk Shares Soar on Samsung Interest SanDisk Shares Surge as Samsung Considers Acquisition (Update3) Publ.Date : Sat, 06 Sep 2008 16:19:13 GMT Dodgers overtake first place - MLB.com
MLB.com - By Michael Schwartz / MLB.com LOS ANGELES -- Manny Ramirez's five RBIs propelled the Dodgers into first place in the National League West for only the second day all season Saturday after a 7-2 win over the D-backs at Dodger Stadium. Ramirez, Billingsley lead streaking Dodgers into first place Dodgers move into first place Publ.Date : Sat, 06 Sep 2008 23:14:26 GMT Gates outacts Seinfeld in Back To The Future - CNET News
CNET News - Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy You Thought Vista Was Bad? Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT Movies opening this week - San Jose Mercury News
San Jose Mercury News - By Mercury News "Burn After Reading" (R): The Coen brothers follow "No Country for Old Men" with a dark comedy about two inept gym employees who get hold of a CD-ROM containing a CIA operative's memoirs. Toronto Review: The Coen Brother's Burn After Reading Pitt Rocks to Madonna Publ.Date : Sat, 06 Sep 2008 20:56:32 GMT Palin and McCain’s Shotgun Marriage - New York Times
New York Times - By FRANK RICH SARAH PALIN makes John McCain look even older than he is. And he seemed more than willing to play that part on Thursday night. An Apostle of Alaska 'Sarah Palin Is Wasilla': Town Stands Behind VP Pick Publ.Date : Sun, 07 Sep 2008 01:18:29 GMT European space probe completes asteroid fly by - Reuters
Reuters - BERLIN (Reuters) - The European Space Agency obtained on Saturday the first images of an asteroid 360 million km (224 million miles) from earth, part of a space mission which scientists hope will help them understand the origins of the planets. Rosetta spacecraft takes asteroid photos Spacecraft flies by remote asteroid, camera stops Publ.Date : Sat, 06 Sep 2008 14:13:31 GMT Increase Website Traffic |
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