Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need?
What else could increase your conversion rate?
Audio!
All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?"
Because it can increase your sales by up to 35%!! That's why.
Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer.
Some of the things you can do with audio to enhance your site are:
* Create audio greetings
* Create audio testimonials
* Narrate tutorials
* Create audio ezines
* Add audio files for your visitors to download
* Create audio articles
* Add your band's music clips as tempting teasers to get buyers
* Read children's stories
* Tell Jokes
* Sing...
* Add music as a background to your web site (Tastefully - please!)
This list goes on and on.
Let's quickly cover a couple of the items on the list and see what the advantages are.
Create Audio Greetings:
Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?
Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.
Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.
Audio Testimonials:
What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?
It's hands down the one with the audio.
All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.
NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.
Piece of cake!
There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.
Create Audio Ezines:
Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)
It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.
Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.
How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!
Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.
How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?
Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this...
So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses.
That's a good start :)
Remember those audio testimonials?
Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)
Microsoft: http://microsoft.com (Free)
Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.
Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free.
Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.
There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).
Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)
Remember all that extra family time you are going to have since you won't have hardly any customer service issues?
Real: http://real.com (Free)
Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.
Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc.
Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html
If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html
Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at:
http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation.
So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately.
Shoutcast: http://shoutcast.com (Free)
Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast.
Live365: http://www.live365.com (Fee)
You can also start your own radio station starting at only $7/month.
Pirate Radio: http://pirateradio.com (Fee)
Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour.
Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :)
By the time we're done you will be an audio / video master!
"Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and videos! http://Epublishing-Express.com Also author of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! http://Easy-Web-Site-Audio.com
 Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Discovery may boost statin safety - BBC News
BBC News - Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ... Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Genetic Cause of Statin-Related Muscle Pain Found Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT Rapper 50 Cent sues Taco Bell over ad - New York Daily News
New York Daily News - BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos. 50 Cent sues Taco Bell over ad campaign Rapper 50 Cent says Taco Bell stole his endorsement Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg
Bloomberg - By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify. Fearsome Zimbabwe militias are afraid Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT Favre's heir? With backing from mates, Rodgers waits patiently - USA Today
USA Today - By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad. Video: The Rift Between Favre and the Packers Finding new home for Brett Favre won't be easy Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT Karadzic lived the good life with wine, song - Reuters
Reuters - By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits. Video: Karadzic's arrest sparks clashes - 23 Jul 08 Karadzic's secret life enthralls his fellow Serbs Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT Billionaires Back Antismoking Effort - New York Times
New York Times - Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ... Video: Gates, Bloomberg Pool Riches to Fight Smoking The $500 million war on smoking Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times
Los Angeles Times - Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life. Christian Bale, Wife "Solid" at Knight's Spain Premiere Bale's family feud led to scuffle Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT RSS Parser |
PARLOT::Ebooks, Scripts,
Websites, and more... What constitutes a successful jingle campaign? In this article we... Read More When it comes to placing audio on your website there... Read More When it comes to music on the Internet, you have... Read More Gone are the days when putting audio on your website... Read More A graduate student in Belfast wrote to me about a... Read More "CD/DVD Master" is the disc you provide to your CD/DVD... Read More Ok, you've got your site built, you have traffic coming... Read More In the world of digital audio, there are two types... Read More As use of the Internet continues to grow geometrically, we... Read More 1. i-Sound WMA MP3 Recorder 6.x - On Sale www.abyssmedia.comi-Sound... Read More Although MP3 is the most popular format for encoding music,... Read More Many customers in today's online business world are shopping around... Read More A few years ago there was a revolution in recording... Read More Creating Web Content Using Audio Recordings of Expert Interviews The... Read More DVD Audio is a music format that is designed to... Read More NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did... Read More There are just a few audio compression formats out there,... Read More Thought about adding audio to your Web site yet? You... Read More Digital media is everywhere you look. Music and video production... Read More My first article about digital recording that I have had... Read More Have you ever tried to communicate with another person using... Read More 1.Thou shall create audio products as the fastest way to... Read More Internet Marketers love audio. You can't blame them. They used... Read More Most visitors to your website are using computers with audio... Read More My name is Alan Twigg and I'm writing this article... Read More
Adsense
websites
Jingles - What Constitutes A Successful Jingle Campaign?
The Ten Commandments of Using Streaming Audio On Your Website
How To Record Streaming Audio, Internet Radio And
Seven Ways to Warm Your Prospects Using Website Audio
wav; Recording Voice or Instruments
CD/DVD Master Preparation Tips
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Transmit Clean Digital Audio with Digital Coaxial Cables
Why Arent You Using Audio?
Streaming Audio Recorders
Alternatives to MP3
Get Personal by Adding Your Voice to Your Site
How to Use Your Computer as a Recording Studio
Creating Web Content Using Audio Recordings of Expert Interviews
DVD Audio: An Introduction
Eight Reasons Why You Must Add Audio to Your Website
MP3 vs. WMA
7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
How to Add Audio to Video
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
Heres Exactly What Makes Web Audio So Powerful
The Ten Commandments To Creating Amazing Audio Products
Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More
7 Ways to Use Website Audio in Your Marketing Arsenal
How to Create Professional Audio Books from Scratch
Affordable and Reliable Web Hosting Starting at $4.49/Month
Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we... Read More
Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website... Read More
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there... Read More
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types... Read More
DVD Audio: An Introduction
DVD Audio is a music format that is designed to... Read More
Adding Sound To Your Web Site - The Good, The Bad And The Ugly
Many webmasters like the idea of adding background music to... Read More
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but... Read More
MP3 vs. WMA
There are just a few audio compression formats out there,... Read More
Five Tips to Become a Soundbite Genius
1. Speak in soundbites to everyone.Getting key phrases for concepts... Read More
Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More
Internet Marketers love audio. You can't blame them. They used... Read More
Heres Exactly What Makes Web Audio So Powerful
Have you ever tried to communicate with another person using... Read More
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did... Read More
How to Create Professional Audio Books from Scratch
My name is Alan Twigg and I'm writing this article... Read More
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews The... Read More
Alternatives to MP3
Although MP3 is the most popular format for encoding music,... Read More
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we... Read More
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had... Read More
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to... Read More
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming... Read More
7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
Thought about adding audio to your Web site yet? You... Read More
7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio... Read More
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording... Read More
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.x - On Sale www.abyssmedia.comi-Sound... Read More
Internet Radio: A Sanctuary in the Rubbish Tip
The internet, it's a whole world of information and entertainment,... Read More
The Ten Commandments To Creating Amazing Audio Products
1.Thou shall create audio products as the fastest way to... Read More
Streaming Audio & Online Music |