7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice ? and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk ? where you can experience Tom and Ray's intonations and phrasing ? than to read the same words.

Here are some of the ways you can employ audio on your website:

- Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

- Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

- Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

- Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more.

- Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too.

- Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

- Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible.

And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.

In The News:


Google News
Updated : Thu, 24 Jul 2008 06:51:44 GMT

Karadzic lived the good life with wine, song - Reuters


ABC News
Karadzic lived the good life with wine, song
Reuters - 2 hours ago
By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits.
Video: Karadzic's arrest sparks clashes - 23 Jul 08 AlJazeeraEnglish
Karadzic's secret life enthralls his fellow Serbs The Associated Press
Reuters UK - euronews - New York Times - Voice of America
all 5,771 news articles

Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT

Billionaires Back Antismoking Effort - New York Times


Boston Globe
Billionaires Back Antismoking Effort
New York Times - 27 minutes ago
Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ...
Video: Gates, Bloomberg Pool Riches to Fight Smoking AssociatedPress
The $500 million war on smoking Minneapolis Star Tribune
BusinessWeek - eFluxMedia - Bizjournals.com - FOXBusiness
all 471 news articles

Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT

Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times


ABC News
Christian Bale's lady sidekick: Sibi Bale
Los Angeles Times - 4 hours ago
Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life.
Christian Bale, Wife "Solid" at Knight's Spain Premiere E! Online
Bale's family feud led to scuffle The Star-Ledger - NJ.com
People Magazine - New York Daily News - Boston Herald - Variety
all 2,386 news articles

Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT

Discovery may boost statin safety - BBC News


InjuryBoard.com
Discovery may boost statin safety
BBC News - 7 hours ago
Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ...
Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Bloomberg
Genetic Cause of Statin-Related Muscle Pain Found Washington Post
U.S. News & World Report - Reuters - The Associated Press - The Star-Ledger - NJ.com
all 172 news articles

Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT

Rapper 50 Cent sues Taco Bell over ad - New York Daily News


ABC News
Rapper 50 Cent sues Taco Bell over ad
New York Daily News - 36 minutes ago
BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos.
50 Cent sues Taco Bell over ad campaign The Associated Press
Rapper 50 Cent says Taco Bell stole his endorsement Reuters
E! Online - MTV.com - CNNMoney.com - KWCH
all 187 news articles

Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT

Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg


ABC News
Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports
Bloomberg - 28 minutes ago
By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify.
Fearsome Zimbabwe militias are afraid Los Angeles Times
Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Voice of America
BBC News - guardian.co.uk - AFP
all 3,609 news articles

Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT

Favre's heir? With backing from mates, Rodgers waits patiently - USA Today


Bleacher Report
Favre's heir? With backing from mates, Rodgers waits patiently
USA Today - 4 hours ago
By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad.
Video: The Rift Between Favre and the Packers AssociatedPress
Finding new home for Brett Favre won't be easy Chicago Tribune
Minneapolis Star Tribune - Kansas City Star - The Canadian Press - Tampa Tribune
all 512 news articles

Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT

Increased Web Site Traffic
Create Blog


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Creating Web Content Using Audio Recordings of Expert Interviews

Creating Web Content Using Audio Recordings of Expert Interviews The... Read More

Heres Exactly What Makes Web Audio So Powerful

Have you ever tried to communicate with another person using... Read More

CD/DVD Master Preparation Tips

"CD/DVD Master" is the disc you provide to your CD/DVD... Read More

Dont Use Web Audio The Wrong Way

Have you ever wrestled with a set of instructions, but... Read More

Why Arent You Using Audio?

As use of the Internet continues to grow geometrically, we... Read More

MP3 vs. WMA

There are just a few audio compression formats out there,... Read More

Why I Hate Flash Audio and What I Did About It

I love spoken-word audio. I've been listening to seminars, lectures,... Read More

How To Record Streaming Audio, Internet Radio And

When it comes to music on the Internet, you have... Read More

How to Create Professional Audio Books from Scratch

My name is Alan Twigg and I'm writing this article... Read More

Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone.Getting key phrases for concepts... Read More

Adding Streaming Audio to Your Website

Adding streaming audio to your web site can help you... Read More

Get Personal by Adding Your Voice to Your Site

Many customers in today's online business world are shopping around... Read More

Add Audio to Your Web Site and Increase Your Sales up to 35%!

Ok, you've got your site built, you have traffic coming... Read More

Eight Reasons Why You Must Add Audio to Your Website

NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did... Read More

The Ten Commandments To Creating Amazing Audio Products

1.Thou shall create audio products as the fastest way to... Read More

Streaming Audio Recorders

1. i-Sound WMA MP3 Recorder 6.x - On Sale www.abyssmedia.comi-Sound... Read More

Audio Websites -- Web Developers: Make Money Now

Are you a website developer looking to establish a long-term... Read More

DVD Audio: An Introduction

DVD Audio is a music format that is designed to... Read More

How to Add Audio to Video

Digital media is everywhere you look. Music and video production... Read More

Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More

Internet Marketers love audio. You can't blame them. They used... Read More

Jingles - What Constitutes A Successful Jingle Campaign?

What constitutes a successful jingle campaign? In this article we... Read More

Seven Ways to Warm Your Prospects Using Website Audio

Gone are the days when putting audio on your website... Read More

WAV; Useful Applications; Recording Your Tapes or L.P.s to CD

My first article about digital recording that I have had... Read More

7 Ways to Use AUDIO to Increase Your Web and E-mail Sales

Thought about adding audio to your Web site yet? You... Read More

The Ten Commandments of Using Streaming Audio On Your Website

When it comes to placing audio on your website there... Read More