Do you like to sell on eBay ? It's easy and fun, isn't it ? In fact, it's one of the easiest online business you can start almost overnight, without any major investments. That's the best thing about it. But do you also know that only the minority of the people selling on eBay are really successful and that most of them quit after a little while or run it only as a hobby. Yes, that's true. Hard facts, but the truth. So, what are the secrets of those successful eBay sellers ? Well, the most important thing to become successful is a unique product. That's the first thing. In case you don't have a unique product, you can sell products which are in high demand, eg. children clothing, designer clothing, digital cameras, etc. But you have to keep in mind that your item has to compete with 100 similar products ? maybe even to a better price. So if you are selling products which are highly competitive, then your sales letter has to be DIFFERENT. No, not only different, it has to be UNIQUE. And not only unique !! Your listing has to be PROFESSIONAL.
Let me tell you about our experiment. We have tried various listings for the same item. And what do you think which listing got the most bids ? Right, listings with a professional UNIQUE design end up with 30-40% more bids. Can you imagine that ? It was exactly the same item. Just the design of the sales letter can make a massive difference in the end price you may get. It's just amazing. We have saying in German: "Das Auge isst mit". The translation is something like: "If it looks nice it has to taste better". Well, as we know this is not always true though, but that's the psychology of our human brain. If the overall impression of the food is good, an impulse is sent to the brain: This has to taste good ? I want to try that. It's the same thing with buying in a shop or on eBay. If the auction website of the item you are looking at looks nice, the product has to be good and it's more likely that you click on the "Bid now" button. We have seen that many times and especially with our little experiment.
So, if you use professional looking eBay auction templates for your listings, you will be surprised how this may boost your eBay business. Try to modify your templates and see which perform better. You will notice that a tiny change can make a huge difference. Keep track which templates have generated what prices and compare after a month. You'll see that some templates do really well and some don't. Be creative and modify your templates. But be careful! Don't overdo it though with bright colours and a dozen animated gifs. No, that's not what the buyers want to see. They want to have a clear and honest description and a good picture. If the overall design is professional, believe me ? it's more likely that they place a bid. And at the end of the day ? that's all it counts, doesn't it ?
Thomas Haselhorst is webmaster of http://www.auction-design-for-free.com and http://www.monster-ebook-sale.com
![]() Google News Updated : Fri, 05 Sep 2008 14:05:39 GMT PIECING TOGETHER A PLEA How the deal got done - Detroit Free Press
Detroit Free Press - BY JOE SWICKARD • FREE PRESS STAFF WRITER • September 5, 2008 Prosecutors rolled Detroit Mayor Kwame Kilpatrick's plea deal into court Thursday praying the wheels wouldn't fall off. Detroit Mayor Acknowledges 'Poor Judgment' Detroit mayor pleads guilty, to leave office Publ.Date : Fri, 05 Sep 2008 07:57:24 GMT Lavrov rejects Cheney's attack on Russia - CNN International
CNN International - By CNN's Matthew Chance MOSCOW, Russia (CNN) -- Russia on Friday rejected sharp criticism by US Vice President Dick Cheney that its intervention in Georgia raises doubts about Moscow's reliability as an international partner. Video: Cheney Slams Russia for War Against Georgia Russia says Cheney fanning Georgian aggression Publ.Date : Fri, 05 Sep 2008 12:45:40 GMT Lebanese ruling majority accuses Syria of interfering in Lebanon - Xinhua
Xinhua - BEIRUT, Sept.5 (Xinhua) -- Lebanese ruling majority accused Syrian President Bashar Assad of interfering in Lebanese internal affairs and not recognizing Lebanon's sovereignty, local press Naharnet reported Friday. Video: Sarkozy in Syria : the press is divided Editor's Notes: A losing battle, so far Publ.Date : Fri, 05 Sep 2008 11:59:29 GMT Nokia Forecasts Drop in Third-Quarter Market Share (Update1) - Bloomberg
Bloomberg - By Juho Erkheikki Sept. 5 (Bloomberg) -- Nokia Oyj, the world's biggest maker of mobile phones, forecast a drop in third-quarter market share after competitors slashed prices and a new handset was delayed. Nokia Sees Market Share Slipping in Third Quarter Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook Publ.Date : Fri, 05 Sep 2008 12:50:07 GMT Reviews of McCain's speech - MSNBC
MSNBC - The AP’s Ron Fournier says McCain “preached bipartisanship and unity from a stage retooled to carry him out to the Republican faithful. McCain: I work for you ‘Change is coming,’ McCain tells GOP in speech Publ.Date : Fri, 05 Sep 2008 13:35:16 GMT Dell looks to sell factories worldwide - CNNMoney.com
CNNMoney.com - By Scott Moritz Dell (DELL) is getting more serious about trimming costs and is exploring plans to sell its PC manufacturing plants, according to a news report Friday. Dell said to consider sale of factories Ahead of the Bell: Dell may sell plants, WSJ says Publ.Date : Fri, 05 Sep 2008 13:15:09 GMT In Long-Awaited Maps of Cancer, The Breakthrough Is the Problem - Wall Street Journal Wall Street Journal - By GAUTAM NAIK After struggling for years to improve the treatment of cancer, scientists now hope to fight the disease with the help of the same techniques that deciphered the human genome eight years ago: mapping it. What You Need to Know About Mapping the Cancer Genome Data on defective genes make tailored remedies possible Publ.Date : Fri, 05 Sep 2008 04:01:28 GMT RSS Software |
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