There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off. Eventually it starts to grow mould and becomes stale with a disposable future. Information is the same - leave it long enough and it becomes outdated and you need to get a fresh replacement. In a book store, the paper becomes encrusted with yesterday's news, but online authors are keeping up with their niche and its changes thanks to the one-click science of internet commerce. You can take advantage of this industry and its replenishable product nature.
People seem to think this is obvious though, and it is to a certain extent. What marketers don't realize is you can tell people what they want to buy in the info industry. There will be home buyers out there that don't even think about "buying for only $1-10 down with no credit checks". Similarly there will be home buyers who don't know how to save $13,000 in fees. There is hot-selling information about these on the internet. In the book stores though? Zip. Who would spend months writing a book, spend even longer getting it produced and distributed only to find the information went out of date a month ago? Only the digital info space can give birth to such impulse creations and have them selling within days.
One very effective method of affiliate marketing is not found online, but in the offline world, locally. See, everyone is offline all the time, but only a relative handful are online, and certainly not all the time. This is where the new, fresh digital era of information appeals to the niche markets - offline exposure reaches people that are new to all this; people that perhaps never even considered buying an e-book on their favourite passtime or a problem that they want a solution to.
A digital information product to the offline world is like what digital news is to the newspaper - more choice, less waste, instant delivery, ease of use, multimedia extensions and so forth. People seem to be taking well to the digital revolution and this in itself is an attraction - to be part of it. You, as a marketer can exploit this - "why read pages of text when you can watch step-by-step videos?". The instant "update factor" of downloadable info products is also very attractive to buyers. Updates are usually given free to digital product owners, meaning they get more value for their money. Again, as an affiliate marketer, you can cash in on this innate benefit within the nature of this industry.
Highlight how responsive these digital products are to the world changing around us, how instant and efficient they are, and how there are things you can find in Clickbank's library that would never appear in your local book stores (for one because there isn't enough room). Go to offline shows, events and seminars in your chosen niche to promote these beneficial digital gems to the offline world. Use those classified ads to pull people online, for a change, through your link.
Marketers underestimate the info product industry believing it's just some craze of sorts. The truth is, it's still young and fresh and as long as there are authors to churn out the goods, people will start to realize there is no more effective way to get such presently relevent information out there.
One day, only fiction will occupy the paper book shelves.
Mike Beatham runs a free video and audio e-course on affiliate marketing, specifically aimed at the info product market. If you are interested in making money selling author's info products in any niche, benefit from his free course at: http://www.futureaffiliate.com
![]() Google News Updated : Sun, 12 Oct 2008 17:51:10 GMT Texas new No. 1 in coaches poll after wild college football weekend - USA Today
USA Today - By Eddie Timanus, USA TODAY The date won't quite live in infamy, but college football followers should remember Oct. 11, 2008, for a long time. Kansas fails to move up in polls Texas grabs top ranking in AP Poll Publ.Date : Sun, 12 Oct 2008 17:18:35 GMT Lisa Marie Presley delivers twins: report - Reuters
Reuters - LOS ANGELES (Reuters) - Lisa Marie Presley, Elvis Presley's only child, gave birth to twin baby girls on October 7, celebrity news TV show "Entertainment Tonight" said on its website on Saturday. Twin girls for Lisa Marie Presley Lisa Marie Presley Welcomes Twin Girls Publ.Date : Sat, 11 Oct 2008 17:17:01 GMT Obama Gains in States Such as Iowa, Florida Give National Boost - Bloomberg
Bloomberg - By James Rowley and Kristin Jensen Oct. 12 (Bloomberg) -- Democratic presidential candidate Barack Obama is moving ahead in a series of new polls from Florida to Iowa, gains that are helping him maintain a national lead over Republican John McCain. Video: Kids Vote On Campaign '08 Newsday poll: Obama has double-digit lead on Long Island Publ.Date : Sun, 12 Oct 2008 15:51:54 GMT US-POLITICS Summary - Washington Post
Washington Post - WASHINGTON (Reuters) - Democrat Barack Obama has opened a 6-point lead over Republican rival John McCain in the US presidential race, according to a Reuters/C-SPAN/Zogby poll released on Sunday. John McCain and Sarah Palin try new tactics Pittsburgh Paper Picks Obama, Pans on McCain/Palin Ticket Publ.Date : Sun, 12 Oct 2008 15:22:18 GMT "Chihuahua" bites Crowe, DiCaprio at box office - Reuters Reuters - LOS ANGELES (Reuters) - The new terrorism thriller "Body of Lies" failed to take the top spot at the weekend box office in North America on Sunday, becoming the latest victim of moviegoer aversion to movies dealing with Middle East intrigue. 'Chihuahua' still has bite in second weekend at box office ‘Body’ Talk, Baby Talk Publ.Date : Sun, 12 Oct 2008 16:19:10 GMT Stem cell promises, obstacles remain four years after bill's approval - San Jose Mercury News San Jose Mercury News - EDITOR'S NOTE: This is first of a two-part series examining the progress and potential pitfalls in California's $3 billion stem cell research program. Researchers find easier way to make stem cells New method generates stem cells safely from mice Publ.Date : Sun, 12 Oct 2008 16:34:39 GMT Spotlight on Apple notebooks: 1989 to 2008 - CNNMoney.com
CNNMoney.com - On Tuesday, Oct. 14, Apple will unveil the latest addition to a long line of portable computers that dates back nearly 20 years - to the ungainly, 15.8-pound “Macintosh Portable” that PC World named the 17th worst technology product of all time. This week in Apple: New notebooks, new writers, and more Woz Don't Buy A Mac Laptop* Publ.Date : Sun, 12 Oct 2008 15:23:15 GMT Increase Online Traffic |
PARLOT::Ebooks, Scripts,
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