Making Money with Affiliate Programs ? Part II
In this holiday season online shopping is hotter than ever! According to US Commerce Department online sales continue to grow with a robust 25-27 percent this year over 1992. Online holiday shopping at a rate of 10 percent is also considerably outpacing the 5.7 percent growth of overall retail sales. Goldman Sachs predicts 23 percent of all gift-buying this holiday season will take place online!
So, if you don't have a product of your own to sell online, how can you profit from this exciting trend?
One of the finest ways of making money online is to promote other people's products or services by becoming their affiliates. Affiliate is a term used for a website that drives traffic to another website in exchange for a predetermined commission.
Thanks to the success of several affiliate programs in the early days of online business, most merchant websites, today, use some kind of affiliate programs to promote their sites and generate sales.
Considering the sheer numbers of affiliate programs available on the Internet, you may feel overwhelmed. However, if you set some basic criteria, it would be lot easier to find a good program that suits your need.
Free sign up
The affiliate program that you are planning to join must be absolutely free. There are way too many good programs available for free, why should you pay for one? Moreover, the programs that require payments to join are mostly multi Level Marketing (MLM) programs. Although, there may be many good MLM programs existing on the Internet, I don't think it's a viable option for an average person.
Good commission
You deserve handsome compensation for all your hard work! No matter, how you look into it, in most of the cases, promoting a product or service is not an easy job. Since you are doing the uphill struggle of bringing the client to the merchant's door, your commission should be real good one. What is an acceptable commission anyway? If you are promoting an information product, don't go for less than 50 percent. For more tangible products and services your bare minimum commission should be 15 percent of the sale. If you are promoting monthly subscription, choose a program that pays a portion of subscription fee as recurring commission to you as long as the client referred by you stays subscribed.
Tow-tier affiliate program
An affiliate program which pays certain percent as a commission from the sale for bringing in a client and another if that client brings in other clients. Two-tier affiliate programs are more preferable since once a client base is built, it becomes a great source of residual income.
Quality affiliate tracking system
The merchant should have a very good and well-organized affiliate sales tracking management software system. You have to be absolutely comfortable with the statistics generated by the affiliate program. The program should show such important aspects as repurchase, if any, by the client referred by you, your second tier affiliates, activities by your second tier clients, etc.If you do not feel comfortable with the tracking system provided by a merchant, better stick to the merchants, who use third party affiliate managing system. At least, you will know that a dishonest merchant won't be able to defraud you.
Efficient customer support
You should feel satisfied with the service and support you get from your affiliate program owner. A good program highly values its affiliates and gives priority to its customer support system. As the clients that you are sending to the merchant are primarily your site's visitors, you should be extremely picky about the quality of customer service the program renders. After all, your own site's reputation is also at stake here!
Promotional materials
If you are planning to promote an affiliate program, you will need more materials then mere banners. Unfortunately, even many high-end affiliate programs do not carry enough promotional materials to satisfy the need of the affiliates. Promotional material should include: contents to build mini-sites, various ad articles, different kind of text links, product brochures or presentation, etc.
Commission payment policy
The affiliate program should have a sort of minimum payment policy, where you can receive commissions if even you have made just one or two sales. A reasonable amount is US $25. Less than that is not viable due to processing costs. Commission should be paid each month. If you are located outside of US, see if the merchant makes payment through Paypal or other similar services or not. For most of the countries checks issued in other countries are not a good option.
If an affiliate program meets all these above mentioned criteria, you can consider joining in this program. However, to get best result from your efforts, before signing up, you should also consider the following rules:
You have to like the product you are promoting Any salesman will confirm you that this is one of the fundamental rules of selling. If you are selling a product or service you must have confidence in it. If you like the product and will use it yourself gladly, you found a product to promote! Don't waste your time with a product that is not
up to your taste!
Promote a product or service consistent to your website's subject matter If your site is all about soccer, you will be better off with products and service related to soccer. If this same site promotes,for example: pesticides, no matter how hard you try your success will be very limited! Before joining in any affiliate program first you should identify who your visitors are, what do they like and which products they will probably buy online. Once you know your niche market it's lot easier to find products or services for it.
Many webmasters think that in order to make money through affiliate programs, all you have to do is to come up with a site and fill up the site with affiliate links. Sooner all later people will click on them. Unfortunately this does not work! Making money through affiliate programs is also a business and like any business you have to have a proper business plan. Only a well prepared businessplan followed by its meticulous implementation can bring success to your affiliate endeavor.
Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com, http://ezine.rusbiz.com, http://www.rusbiz.com
 Google News Updated : Sun, 12 Oct 2008 17:51:10 GMT Obama Gains in States Such as Iowa, Florida Give National Boost - Bloomberg
Bloomberg - By James Rowley and Kristin Jensen Oct. 12 (Bloomberg) -- Democratic presidential candidate Barack Obama is moving ahead in a series of new polls from Florida to Iowa, gains that are helping him maintain a national lead over Republican John McCain. Video: Kids Vote On Campaign '08 Newsday poll: Obama has double-digit lead on Long Island Publ.Date : Sun, 12 Oct 2008 15:51:54 GMT "Chihuahua" bites Crowe, DiCaprio at box office - Reuters Reuters - LOS ANGELES (Reuters) - The new terrorism thriller "Body of Lies" failed to take the top spot at the weekend box office in North America on Sunday, becoming the latest victim of moviegoer aversion to movies dealing with Middle East intrigue. 'Chihuahua' still has bite in second weekend at box office ‘Body’ Talk, Baby Talk Publ.Date : Sun, 12 Oct 2008 16:19:10 GMT Lisa Marie Presley delivers twins: report - Reuters
Reuters - LOS ANGELES (Reuters) - Lisa Marie Presley, Elvis Presley's only child, gave birth to twin baby girls on October 7, celebrity news TV show "Entertainment Tonight" said on its website on Saturday. Twin girls for Lisa Marie Presley Lisa Marie Presley Welcomes Twin Girls Publ.Date : Sat, 11 Oct 2008 17:17:01 GMT Texas new No. 1 in coaches poll after wild college football weekend - USA Today
USA Today - By Eddie Timanus, USA TODAY The date won't quite live in infamy, but college football followers should remember Oct. 11, 2008, for a long time. Kansas fails to move up in polls Texas grabs top ranking in AP Poll Publ.Date : Sun, 12 Oct 2008 17:18:35 GMT US-POLITICS Summary - Washington Post
Washington Post - WASHINGTON (Reuters) - Democrat Barack Obama has opened a 6-point lead over Republican rival John McCain in the US presidential race, according to a Reuters/C-SPAN/Zogby poll released on Sunday. John McCain and Sarah Palin try new tactics Pittsburgh Paper Picks Obama, Pans on McCain/Palin Ticket Publ.Date : Sun, 12 Oct 2008 15:22:18 GMT Stem cell promises, obstacles remain four years after bill's approval - San Jose Mercury News San Jose Mercury News - EDITOR'S NOTE: This is first of a two-part series examining the progress and potential pitfalls in California's $3 billion stem cell research program. Researchers find easier way to make stem cells New method generates stem cells safely from mice Publ.Date : Sun, 12 Oct 2008 16:34:39 GMT Spotlight on Apple notebooks: 1989 to 2008 - CNNMoney.com
CNNMoney.com - On Tuesday, Oct. 14, Apple will unveil the latest addition to a long line of portable computers that dates back nearly 20 years - to the ungainly, 15.8-pound “Macintosh Portable” that PC World named the 17th worst technology product of all time. This week in Apple: New notebooks, new writers, and more Woz Don't Buy A Mac Laptop* Publ.Date : Sun, 12 Oct 2008 15:23:15 GMT Increase Website Traffic |
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