Internet Tip of the Week: Reality Check

Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you lose?

A few ads are placed here and there, and the responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already?

They won't. Am I saying that affiliate programs don't work? No - I am saying that the tools they provide "don't cut the mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are the odds of them coming back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" the affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change the content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.

The next step is to try to get a listing on the search engines. Now, think about this. There are most likely several thousand people who have an identical web site to the one you get as an affiliate. What do you think the odds are of someone "stumbling across" your site when surfing the web? Again - slim to none. But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.

Now - can you use a site that is not your own domain? While not the preferred route to take, it is "head and shoulders" above the link you get from the affiliate program. Most ISP's give you web space free. Learn a little HTML code and you're in business. Or, if push comes to shove, hire someone to do it for you. Let's face it, if I see a URL that I recognize as an affiliate program, and I've been there before, I will simply "click away".

The old saying, that if "salespeople sell themselves first, the sale of their product or service, follows shortly thereafter" is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted, and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.

Now that you have control over your web page, you should have a guest book that visitors can sign. Now you have their email address. Folks, these are literally worth their weight in gold. You can now send them email about upcoming events on your web site, and not be accused of spamming.

Run a contest on your web site - the prizes don't have to be off the wall. An ebook (and there are a number available for free) can be your prize - and again more email addresses. Write a free newsletter/ezine and publish it on a regular basis - even more email addresses. As long as there is content of interest, they won't mind a gentle reminder to visit your web site.

Consider a "non-competing" partner to help you with the site or to write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. If they are willing to share the work in return for the link, it is to your advantage. The key here is "non-competing".

So - are affiliate programs a sure thing? If you simply join and sit back waiting for the money to flow, no. If you are a "take charge" type of person and are willing to work a little, it can be a great opportunity.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.

Subscribe at: http://adv-marketing.com/business/subscribe2 .htm.

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Google News Updated : Thu, 28 Aug 2008 00:24:10 GMT Japan's Ricoh to buy Ikon Office for $1.6 bln - Reuters Wall Street Journal Japan's Ricoh to buy Ikon Office for $1.6 bln Reuters - 1 hour ago By Kiyoshi Takenaka and Nathan Layne TOKYO (Reuters) - Copier and printer maker Ricoh Co Ltd (7752.T: Quote, Profile, Research, Stock Buzz) will acquire US office equipment distributor Ikon Office Solutions (IKN. Ricoh's On The Right Track Forbes Ricoh to Buy Ikon Office Solutions for $1.62 Billion (Update3) Bloomberg MarketWatch - Wall Street Journal - CNNMoney.com - TheStreet.com all 304 news articles Publ.Date : Wed, 27 Aug 2008 23:13:42 GMT Mozilla Ubiquity, Microsoft IE8, and the fracturing of Web pages - CNET News ChattahBox Mozilla Ubiquity, Microsoft IE8, and the fracturing of Web pages CNET News - 1 hour ago Mozilla on Tuesday released a public prototype of Ubiquity, a curious command-based interface to locating information on the Web and creating compilations of information from various sources. Mozilla Labs' Ubiquity Integrates Easily CRN Mozilla's Ubquity Mashup: For The Masses? InternetNews.com PC Magazine - VentureBeat - Ars Technica - InformationWeek all 65 news articles Publ.Date : Wed, 27 Aug 2008 22:57:35 GMT Microsoft Previews Internet Explorer 8 - Washington Post Canada.com Microsoft Previews Internet Explorer 8 Washington Post - 58 minutes ago Earlier today, Microsoft shipped the Beta 2 release of Internet Explorer 8 -- the first new version since 2006's Internet Explorer 7, which itself marked the first major update to IE since Internet Explorer 6 shipped back in 2001. Microsoft Readies New Browser As It Responds to Firefox's Gains Wall Street Journal IE8 Beta 2: Great new features, old annoyances TG Daily PC Magazine - The Associated Press - ZDNet - InformationWeek all 404 news articles Publ.Date : Wed, 27 Aug 2008 23:25:48 GMT Cheadle muses over turning 'Traitor" - San Jose Mercury News Boston Globe Cheadle muses over turning 'Traitor" San Jose Mercury News - 1 hour ago By Bob Strauss Like his "Ocean's" buddies - George Clooney, Matt Damon and Brad Pitt - Don Cheadle is as socially conscious as Hollywood stars come. 'Traitor' Falls Into the Old Trap Of Moral Ambiguity About Terrorism Washington Post 'Traitor': Lost In Thought, By Kurt Loder MTV.com Scripps News - ArmyTimes.com - UGO - First Showing all 241 news articles Publ.Date : Wed, 27 Aug 2008 22:40:19 GMT McCain hits Obama on national security in new ad - Christian Science Monitor Boston Globe McCain hits Obama on national security in new ad Christian Science Monitor - 7 hours ago By Jimmy Orr | 08.27.08 Foreign policy - the theme tonight. Foreign policy - the new McCain ad. See how it works? As if the McCain campaign were clairvoyant, they rolled out a new campaign commercial coinciding with the theme of Day 3 at the Democratic ... Obama Campaign Preparing to Confront McCain on National Security U.S. News & World Report Obama, McCain to speak at September 11 forum in New York AFP Austin American-Statesman - Los Angeles Times - International Herald Tribune - Wall Street Journal all 966 news articles Publ.Date : Wed, 27 Aug 2008 17:06:15 GMT Fannie Replaces Top Managers Amid Capital Concern (Update3) - Bloomberg AFP Fannie Replaces Top Managers Amid Capital Concern (Update3) Bloomberg - 2 hours ago By Dawn Kopecki Aug. 27 (Bloomberg) -- Fannie Mae Chief Executive Officer Daniel Mudd replaced three top managers at the beleaguered mortgage-finance provider as the company struggles to convince investors it has enough capital to weather the housing ... Fannie Names New CFO, Risk Chief Wall Street Journal Fannie’s Mudd cleans house CNNMoney.com Forbes - Financial Times - Bizjournals.com - New York Times all 272 news articles Publ.Date : Wed, 27 Aug 2008 22:12:19 GMT Gerut, Padres rally to complete sweep of Diamondbacks - Sports Network The Associated Press Gerut, Padres rally to complete sweep of Diamondbacks Sports Network - 44 minutes ago San Diego, CA (Sports Network) - Jody Gerut had three hits, including the game-winning RBI single in the eighth, as San Diego defeated Arizona, 5-4, to complete a three-game sweep of the NL West-leading Diamondbacks. Johnson denied win No. 295 by Padres MLB.com Gerut gets go-ahead RBI as Padres edge D'backs 5-4 The Associated Press AZ Sports Hub - Rotoworld.com - SanDiego.com - Padres.com all 434 news articles Publ.Date : Wed, 27 Aug 2008 23:39:35 GMT Create Blog RSS Software

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