Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.

When I pitch my services to potential clients I always have on hand copious amounts of business cards. I drop them almost everywhere. I want people to look at my cards and then get online to view my website. So far, so good. However, besides a brochure there is one item I have learned to use -- and modify -- as needed. This item is a promotional flyer. That's right, a simple 8.5 x 11 sheet of buff paper outlining what I have to offer.

Why do I use a flyer? No, I do not pin this information all over the office nor do I pass them out as frequently as my business cards. Instead, when I run a promotion -- which is always -- I feature the "special" on paper and hand it to prospects along with my business card.

I have found that people want information at their fingertips. Sure, going to my website is important, but I also want them to know that the "deal" I am currently running is something they need to know about up front.

What do I put on the flyer? For starters, I put in big bold letters my special. Currently, one of my web packages is on sale for $549. So, the top of the flyer says: $549 Web Sites!

Immediately after in four short paragraphs I list the following information:

1. Qualified customers will receive my $795 package for 30% off.

2. I list all the features of the package. Did I say I use bullets? You bet!

3. Other services I am offering at the same time are listed briefly. I also state when the promotional period ends.

4. All my contact information including my name, phone number, email address, and web address are given.

What have I learned from implementing this method?

1. Black lettering on bright [not neon] paper gets attention. Leave out the graphics and simply state your offer. Underline, italicize or make bold certain keywords as necessary. Why not use neon paper? Neon equals cheap or tacky. Stick with pastels, they are elegant.

2. People are accustomed to receiving special offers. All the stores and most everything you purchase online today is priced lower than the sticker price. Slash your price and people will gladly reap the savings.

3. You can change your offer at any time. Go through the expense of creating a brochure and you cannot make changes to it without incurring additional charges. If your flyer matches your brochure consider "tri-folding" your flyer and sticking it neatly in with the brochure.

Remember, you are marketing not only your product but you are marketing yourself. Design a promotional flyer that you can be proud to call your own and reap the benefits of being able to modify your campaigns as necessary. Your customers will receive "a deal" and you will receive needed work.

Matt Keegan is the The Article Writer who promotes his business online as well as in person. For samples of some of his work, please visit: http://www.thearticlewriter.com

---

Google News Updated : Mon, 13 Oct 2008 17:51:53 GMT 'Beverly Hills Chihuahua' Still Top Dog At Box Office - MTV.com BBC News 'Beverly Hills Chihuahua' Still Top Dog At Box Office MTV.com - 4 hours ago By Shawn Adler Disney's "Beverly Hills Chihuahua" won the weekend box office for the second-straight week. It made $17.5 million. How did DiCaprio and Crowe get chomped by 'Chihuahua'? Chicago Tribune `Chihuahua' fetches $17.5M to win another weekend The Associated Press New York Times - Los Angeles Times - Entertainment Weekly - FlickDirect all 781 news articles Publ.Date : Mon, 13 Oct 2008 13:18:47 GMT Zimbabwe’s Power-Sharing Deal Is in Jeopardy - New York Times BBC News Zimbabwe’s Power-Sharing Deal Is in Jeopardy New York Times - 1 hour ago By CELIA W. DUGGER JOHANNESBURG - The European Union condemned President Robert Mugabe of Zimbabwe on Monday for going ahead with the formation of a new government without the agreement of the opposition. Mugabe swears in vice-presidents as Zimbabwe power-sharing deal ... guardian.co.uk Zimbabwe Opposition Leader Threatens to Quit Power-Share Deal Voice of America AFP - AllAfrica.com - Bloomberg - Telegraph.co.uk all 2,647 news articles Publ.Date : Mon, 13 Oct 2008 16:24:27 GMT Austin stocks rally with rest of Wall St. - Bizjournals.com Boston Globe Austin stocks rally with rest of Wall St. Bizjournals.com - 31 minutes ago Austin stocks were posting mostly positive results on Monday as the Dow Jones industrial index climbed more than 500 points. By midday nearly all Austin area public companies’ stocks were in positive territory aided by a general market rally as the US ... Monday markets make rebound Live 5 News Wall Street's Wild Week: Investors Live With It ABC News USA Today - Los Angeles Times - KSBY - New York Times all 4,397 news articles Publ.Date : Mon, 13 Oct 2008 17:20:43 GMT National Digest - Annapolis Capital CBC.ca National Digest Annapolis Capital - 35 minutes ago LOS ANGELES - Intense Santa Ana winds swept into Southern California this morning and whipped up a 3000-acre wildfire, forcing the closure of a major freeway during rush hour and burning mobile homes and industrial buildings. Firefighters battle blaze north of Los Angeles AFP Valley Firefighters Help Crews Battle Massive Blaze in Southern ... KMPH Fox 26 Monsters and Critics.com - KSWT-TV - Bradenton Herald all 2,207 news articles Publ.Date : Mon, 13 Oct 2008 17:15:58 GMT Manatee dies before reaching rehab site - Boston Globe eFluxMedia Manatee dies before reaching rehab site Boston Globe - 10 hours ago By Emily Canal After a 27-hour trip to Florida, Dennis the manatee, rescued from the frigid waters of Cape Cod, died in Orlando yesterday as SeaWorld employees carted the mammal to a rehabilitation center. Video: Rescued Manatee Dies After Mass. Rescue AssociatedPress Dennis the Manatee Dies before Getting to Florida Sea World eFluxMedia ChattahBox - New York Daily News - Bostonist - Times of the Internet all 595 news articles Publ.Date : Mon, 13 Oct 2008 07:21:21 GMT NLCS Preview from The Sports Network - Sports Network CBC.ca NLCS Preview from The Sports Network Sports Network - 1 hour ago (Sports Network) - The Los Angeles Dodgers will try to even the National League Championship Series at two games apiece this evening, when they play Game 4 of the best-of-seven set against the Philadelphia Phillies at Dodger Stadium. Video: Benches Clear in Game 3 of NLCS AssociatedPress LA revitalized at Moyer's expense MLB.com FOXSports.com - New York Times - USA Today - Los Angeles Times all 2,561 news articles Publ.Date : Mon, 13 Oct 2008 15:57:52 GMT Pediatricians double vitamin D recommendations - Reuters ABC News Pediatricians double vitamin D recommendations Reuters - 1 hour ago CHICAGO (Reuters) - The American Academy of Pediatrics has doubled its recommendation for a daily dose of vitamin D in children in the hopes of preventing rickets and reaping other health benefits, the group said on Monday. Vitamin D Supplementation Guidelines for Youngsters Doubled U.S. News & World Report Vitamin D: New Guidelines for Children WebMD ABC News - New York Times - Boston Globe - New York Daily News all 498 news articles Publ.Date : Mon, 13 Oct 2008 16:36:45 GMT Rss Feed Reader Increase Web Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More