The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
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DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
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New York Times - By LIZ ROBBINS Roger Federer was acing like old times - up the middle, out wide, serving up even more frustration for the snarling Novak Djokovic. Federer tames Djokovic to reach final Federer rolls into another US Open final Publ.Date : Sat, 06 Sep 2008 19:19:52 GMT Stunner - Alex Smith listed as doubtful - San Francisco Chronicle San Francisco Chronicle - The 49ers just called and said quarterback Alex Smith is "doubtful" for tomorrow's season-opener against the visiting Cardinals. 49ers QB Smith doubtful for Sunday Alex Smith injures shoulder, doubtful for Sunday Publ.Date : Sat, 06 Sep 2008 19:20:25 GMT A pair of Coens might as well be one at Toronto - Reuters
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