Small Business Image

The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.

Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:

The clothes you wear

The way you carry yourself

The equipment you use

The people you hire

The advertising you choose

Phone conversations

Your work quality

Cleanliness of your equipment

Your general appearance

Literature, signage and business cards

Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.

All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."

Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

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Google News Updated : Sun, 06 Jul 2008 18:55:47 GMT Oregon Man Flies His Balloon Powered Chair Out of State - eFluxMedia Washington Post Oregon Man Flies His Balloon Powered Chair Out of State eFluxMedia - 1 hour ago By Matthew Williams A 48-year-old gas station owner from Bend, Oregon triumphed Saturday on his third attempt in making a 235-mile (378km) ride in a lawn chair rigged with helium-filled party balloons. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly AssociatedPress Fireworks Injure Dozens Nationwide Washington Post United Press International - BBC News - New Zealand Herald - NEWS.com.au all 1,333 news articles Publ.Date : Sun, 06 Jul 2008 17:16:09 GMT Peter Cook's team set to paint ugly picture of Christie Brinkley - New York Daily News The Money Times Peter Cook's team set to paint ugly picture of Christie Brinkley New York Daily News - 10 hours ago BY CHRISTINA BOYLE and TRACY CONNOR Christie Brinkley emerged from the first week of her divorce trial virtually unscathed, but the supermodel may not be as lucky in the second round. Op-Ed Columnist An Ideal Husband New York Times Christie Brinkley Hangs with Ex Billy Joel People Magazine Starpulse.com - FOXNews - WCHI - Hollywood Today Newsmagazine all 54 news articles Publ.Date : Sun, 06 Jul 2008 08:15:57 GMT RNC Unit Launches First Big Ad Buy in Battleground States - FOXNews FOXNews RNC Unit Launches First Big Ad Buy in Battleground States FOXNews - 5 hours ago by FOXNews.com The RNC's independiture expenditure unit has launched its first big ad buy in battleground states, touting John McCain as a crusader on the climate (RNCIEU). New RNC Ads Go After Obama on Energy Washington Post New RNC Ad: McCain For "Balance" On Energy, Obama "The Party Line" TPM Politico - Detroit Free Press - Los Angeles Times - guardian.co.uk all 40 news articles Publ.Date : Sun, 06 Jul 2008 13:48:38 GMT Consumers get rare chance to try to effect changes in credit-card ... - MarketWatch Consumers get rare chance to try to effect changes in credit-card ... MarketWatch - 1 hour ago By Andrea Coombes, MarketWatch SAN FRANCISCO (MarketWatch) -- If you've ever complained about an unexpected interest-rate hike on your credit card, now's your chance to have your gripe heard. Speak Up on Credit-Card Rules Wall Street Journal Credit Card Overhauls Seem Likely New York Times Chicago Tribune - Billings Gazette - OpEdNews all 15 news articles Publ.Date : Sun, 06 Jul 2008 17:32:50 GMT Will Smith is box office superhero with 'Hancock' - Reuters Calgary Herald Will Smith is box office superhero with 'Hancock' Reuters - 2 hours ago LOS ANGELES, July 6 (Reuters) - Will Smith, the closest thing to a sure bet in Hollywood, overcame some of the worst reviews of his career to claim the top spot at the US Independence Day holiday box office with "Hancock. 'Hancock' grabs heroic $107.3M over long weekend The Associated Press Movie Review: Hancock, A Superhero With Issues eFluxMedia Portsmouth Herald News - Lake County News - Sunday Paper - Bodog Beat all 324 news articles Publ.Date : Sun, 06 Jul 2008 16:05:33 GMT Veterans Group Urges Support to 'Finish the Job' - Washington Post Veterans Group Urges Support to 'Finish the Job' Washington Post - 5 hours ago By Michael D. Shear Sen. John McCain will get some battleground-state help this week from Iraq and Afghanistan veterans, who appear in a television commercial aimed at convincing the public that the United States is winning in Iraq. Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews Veterans group plans ad campaign touting Iraq war The Associated Press Telegraph.co.uk - KPVI-TV - Politico - New York Times Blogs all 127 news articles Publ.Date : Sun, 06 Jul 2008 13:04:24 GMT Planet Mercury Shrinking In Size, Latest NASA Probe Reveal - AHN Voice of America Planet Mercury Shrinking In Size, Latest NASA Probe Reveal AHN - 3 hours ago London, England (AHN) - Mercury, the nearest planet to the sun and the smallest in the solar system, is shrinking, scientists said Saturday. Messenger's Photos Of Mercury Point Out New Facts eFluxMedia First Results From Messenger's Mercury Flyby Slashdot BBC News - Los Angeles Times - MSNBC - Scientific American all 160 news articles Publ.Date : Sun, 06 Jul 2008 15:26:44 GMT RSS to HTML Website Traffic Promotion

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