Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?
Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.
Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.
Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.
Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.
Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.
Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.
Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.
And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.
 Google News Updated : Thu, 24 Jul 2008 12:51:51 GMT Day After, WNBA Untangles Brawl - New York Times
New York Times - By MIKE OGLE Some of the WNBA’s biggest stars commanded national attention Tuesday night and into Wednesday - but not in a way their teams or the league wanted. Don't count on fights becoming WNBA trend WNBA may have a fighting chance Publ.Date : Thu, 24 Jul 2008 05:06:48 GMT US cancer boss in mobiles warning - BBC News
BBC News - The director of a leading US cancer research institute has sent a memo to thousands of staff warning of possible higher risks from mobile phone use. Cell phones: The next cigarettes? Group sees possible link to brain cancer Publ.Date : Thu, 24 Jul 2008 10:35:11 GMT Sudan's president boogies on last Darfur pit stop - AFP
AFP - EL GENEINA, Sudan (AFP) - A dancing Sudanese President Omar al-Beshir paraded as a man of peace on Thursday during a heavily protected tour of Darfur defying accusations that he masterminded genocide in the region. Sudan counters charges with diplomacy Al-Bashir in Sudan peace pledge Publ.Date : Thu, 24 Jul 2008 12:15:43 GMT Finding Bale's dark side - Chicago Sun-Times
Chicago Sun-Times - BY BILL ZWECKER Sun-Times Columnist 'The Dark Knight'' star Christian Bale's alleged ''assault'' in London against his mother and sister is part of a long-simmering family feud. Batman star stays silent in Spain Christian Bale's lady sidekick: Sibi Bale Publ.Date : Thu, 24 Jul 2008 09:08:50 GMT Aurilia, Vizquel help Giants rally for win - San Jose Mercury News
San Jose Mercury News - By Andrew Baggarly It would be difficult to claim that the Giants improved their playoff hopes when they rallied for a 6-4 victory over the Washington Nationals on Wednesday night. Aurilia gets key hit, makes pitch for old guys Giants rally in eighth to edge Nats Publ.Date : Thu, 24 Jul 2008 08:43:04 GMT Hunt begins for Karadzic helpers - BBC News
BBC News - Officials investigating captured Bosnian Serb ex-leader Radovan Karadzic say they will track down and punish those who aided his false identity. Video: Karadzic plans to defend himself in The Hague Kenya: Karadzic's Fate a Lesson Publ.Date : Thu, 24 Jul 2008 11:47:45 GMT Obama to demand more from Europe in Berlin speech - Reuters
Reuters - By Caren Bohan and Noah Barkin BERLIN (Reuters) - US presidential candidate Barack Obama is expected to call on Europe to do more in hotspots like Afghanistan when he speaks in Berlin on Thursday in his only formal address of a week-long foreign tour. Berliners welcome Obama as they did JFK Obama Starts European Trip With Stop in Germany Publ.Date : Thu, 24 Jul 2008 12:25:11 GMT RSS feeds |
PARLOT::Ebooks, Scripts,
Websites, and more... One of the keys to strong positive mental attitude is... Read More Moving Message Signs are a unique, attention-grabbing way to communicate... Read More You've decided to try advertising your business with post cards.... Read More The ability to lead, persuade and influence are integral skills... Read More We already know this from our history books. If you... Read More One of the main problems people find with marketing, is... Read More Stand Out in Ways that Matter to Directory Users A... Read More Sometimes, it is not an obvious business idea that will... Read More Not everyone is aware of what are text adverts? Text... Read More If your company is one of those innovative businesses that... Read More Business cards are the most underutilized and misunderstood marketing tool... Read More Have you ever had to distribute door-hanger advertisements for your... Read More Question: What do you think the most important part of... Read More I got another one of those calls the other day...Can... Read More Have you ever seen an ad on television that was... Read More Admittedly, I have not seen your advertising flyer. Then again,... Read More Do you send email to your Online audience to let... Read More I recently saw an ad taped to my mailbox, mind... Read More My father called me to complain, again. He's 82 and... Read More Are your business-to-business ads working for you? If they are... Read More So, you own a small business, sales are down and... Read More Advertising and promoting your business is expensive, so it's important... Read More Here's some easy ways to create signage that will attract,... Read More The humble little postcard has been getting a... Read More CPR CPA CTR... what does it all mean? What it... Read More
Adsense
websites
How You Measure Yourself Is How You Motivate Yourself
Moving message Sign
Does Post Card Advertising Really Work?
Media Savvy - Treat Them As You Would Your Best Customer
Wheres Me Pot of Gold and Lucky Charms?
How to Create Ads that Sell with Little Effort
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Business Ideas: 5 Uncommon Ways To Generate More Online Business
What are Text Adverts?
Fax Broadcast Services Get Your Message to Millions
What Does Your Business Card Say?
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Why Most Advertisements Stink!
Worn Out Brochure Design Is Keeping Small Business Owners Down
Marketing Tips For Small Business ? Advertising That Works, Part I
Improve Your Promotional Flyers And Improve Sales
Power Headlines for Promotion Success
Creditability In Advertising
Crazy Ads? Maybe Youre Just Out of The Demo!
How to Write B2B Ads That Catch Customers
Should Your Small Business Hire an Advertising Agency?
Using Ad Agencies and Designers
Customer-Involving Signage and Selling
How Well Do Postcards Work?
The Shrinking Ad Dollar
Affordable and Reliable Web Hosting Starting at $4.49/Month
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of... Read More
Electronic Display Signs
Electronic display signs are used nowadays in great extent to... Read More
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
How To Write Really Good Ads
All sales begin with some form of advertising. To build... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Advertising |