Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.
The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.
1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.
2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?
3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?
5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
 Google News Updated : Wed, 08 Oct 2008 02:50:04 GMT McCain, Obama discuss possible Treasury secretary picks - Reuters
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Financial Times - By Thomas Escritt in Budapest and Najmeh Bozorgmehr in,Tehran Iran yesterday revealed that it had forced a Hungarian-crewed transport aircraft to land after it strayed into the Islamic republic's airspace at the end of last month. Iran Withdraws Claim on US Plane US Military: Tense Encounters With Iran Occur Almost Daily Publ.Date : Wed, 08 Oct 2008 02:08:03 GMT Nashville Knockout: What To Watch For - Washington Post
Washington Post - Riggers lift scaffolding into place in front of the Curb Events event site at Belmont University in Nashville, Tenn., Monday, Oct. 6, 2008, as preparations continue for Tuesday's presidential debate. WRAPUP 5-Obama, McCain battle over taxes, economy Presidential debate: minute by minute Publ.Date : Tue, 07 Oct 2008 22:08:13 GMT Uneasy calm in Bangkok after day of deadly riots - Reuters
Reuters - BANGKOK, Oct 8 (Reuters) - An uneasy calm settled over the Thai capital on Wednesday after the worst street violence in 16 years the day before, when two people died and nearly 400 were injured in clashes between police and anti-government protesters. Video: Raw Video: Tear Gas Fired at Thai Protestors Two dead as Thai troops battle protesters Publ.Date : Wed, 08 Oct 2008 01:18:31 GMT Increased Web Site Traffic |
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