In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor ? New Age Media Concepts, August 31, 2004
info@namct.com

Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

---

Google News Updated : Wed, 09 Jul 2008 07:08:13 GMT Iran test fires long and medium range missiles - Reuters Malaysia Star Iran test fires long and medium range missiles Reuters - 1 hour ago By Fredrik Dahl TEHRAN, July 9 (Reuters) - Iran has test fired nine long- and medium-range missiles, including one which it has previously said could reach Israel and US bases in the region, state media reported on Wednesday. Iran Test-Fires Missile Capable of Reaching Israel (Update1) Bloomberg Iran test-fires Shahab-3 long-range missile RIA Novosti BBC News - Monsters and Critics.com - International Herald Tribune - Jerusalem Post all 347 news articles Publ.Date : Wed, 09 Jul 2008 06:02:53 GMT VMware Ousts CEO Diane Greene - BusinessWeek Boston Globe VMware Ousts CEO Diane Greene BusinessWeek - 1 hour ago by Aaron Ricadela VMware ended a long-running battle over its strategic direction on July 8, ousting co-founder and CEO Diane Greene and installing Microsoft veteran Paul Maritz in her place. EMC Replaces the Chief and Co-Founder of VMware, Silencing Talk of ... New York Times VMware CEO abruptly replaced SiliconValley.com Wall Street Journal - Forbes - MarketWatch - San Francisco Chronicle all 361 news articles Publ.Date : Wed, 09 Jul 2008 05:13:27 GMT McCain, Obama court Latino group - Los Angeles Times Voice of America McCain, Obama court Latino group Los Angeles Times - 2 hours ago Sen. John McCain addresses the League of United Latino American Citizens in Washington, DC. today. McCain plans to tell the Latino advocacy group that the nation must secure its borders "while respecting the dignity and rights of citizens and legal ... Candidates talk up Latino connections Boston Globe Candidates woo Hispanic group USA Today New York Daily News - Houston Chronicle - San Francisco Chronicle - Milwaukee Journal Sentinel all 500 news articles Publ.Date : Wed, 09 Jul 2008 04:56:13 GMT Hunger for victory defines Obama - Financial Times BBC News Hunger for victory defines Obama Financial Times - 2 hours ago By Edward Luce in Washington When Democrats criticise John McCain, they first praise his honourable military record. When Republicans do the same to Barack Obama, many begin by conceding that he is an “attractive and talented candidate”. Video: AP Campaign Minute AssociatedPress McCain, Obama Trade Early Fire in TV Ads FOXNews ABC News - KVBC - The Associated Press - Newsweek all 2,342 news articles Publ.Date : Wed, 09 Jul 2008 04:54:07 GMT Cheesesteaks, troops withdrawals and cigarettes that kill Iranians… - FOXNews Cheesesteaks, troops withdrawals and cigarettes that kill Iranians… FOXNews - 4 hours ago by Mosheh Oinounou PITTSBURGH, PA - Sen. McCain, joined by his wife Cindy, made a previously unannounced visit to the Primanti Brothers Restaurant and Bar, a famous Pittsburgh-area sandwich shop, Tuesday evening for a retail stop-turned media ... Caution: Can Iran cigarette jokes be dangerous to McCain's ... Los Angeles Times McCain jokes about killing Iranians with cigarettes Reuters The Associated Press - Washington Post - ABC News - Tribune Review all 156 news articles Publ.Date : Wed, 09 Jul 2008 02:11:13 GMT Cheney's staff censored EPA, ex-official alleges - Boston Globe Washington Post Cheney's staff censored EPA, ex-official alleges Boston Globe - 1 hour ago WASHINGTON - Members of Vice President Dick Cheney's staff censored congressional testimony by a top federal official on the health threats posed by global warming, a former official of the Environmental Protection Agency said yesterday. Cheney’s Office Said to Edit Draft Testimony on Warming New York Times White House in climate change "cover up" Reuters San Francisco Chronicle - USA Today - ABC News - Wall Street Journal all 564 news articles Publ.Date : Wed, 09 Jul 2008 05:36:02 GMT Reiser deal ultimately hinges on judge's OK - San Francisco Chronicle Washington Post Reiser deal ultimately hinges on judge's OK San Francisco Chronicle - 44 minutes ago (07-08) 17:14 PDT OAKLAND -- The defense can ask for a deal in a murder case like Hans Reiser's, and the prosecution can sign off on it, but it's the judge who has the final say. Reiser takes plea deal for lesser sentence San Jose Mercury News My interview with murderer Hans Reiser Salon San Diego Union Tribune - SiliconValley.com - The Associated Press - CNET News all 654 news articles Publ.Date : Wed, 09 Jul 2008 06:23:31 GMT RSS For Web Pages More Web Site Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More