How to Get People to Read Your Ads Like CRAZY!
Rule One :- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.
Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:-
"CRIME FIGURES UP"
This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:-
IS YOUR HOME AT RISK?
A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you by the throat and force you to read on. How about this:-
HOW TO BURGLE YOUR OWN HOUSE AND STEAL YOUR OWN CAR
Now that's what I call a 'killer' headline. You've just got to read on, haven't you?
Always think very carefully about your headline.
Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach, the headline should state what the product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:-
New, Italian, Fold-away TEA TROLLEY
There should also be a picture of the product. The picture and the headline simply act to grab the eye of anyone who is remotely interested in purchasing this type of product.
Rule Two:- The Subheading
The subheading should expand upon the story hinted in the main heading, and draw the reader inexorably into reading the body text.
Subheadings for straight products should outline the main features and benefits of the product. Again, boring, but this is what works,
A subheading for the Tea Trolley would be:-
"New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors."
As I say, boring, but this is what works, so don't try and get clever or 'artsy'.
Here's the subheading for the security book:-
"I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?"
Brilliant, or what??!! You've just got to read into the body text, haven't you?
Remember this is the MAIN function of the heading and subheading. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.
Rule Three:- The Copy
Always overstate the product, but within the bounds of truth and reasonableness!
For some reason long copy, sell books. People will actually read an entire page of text if the story is strong enough. For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle.
A classic piece of rubbish for the security book would be:-
"We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions."
So what? Who cares? What's that got to do with ME?
Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert.
We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:-
Why leaving doors UNLOCKED can sometimes be better than locking them.
"How can this be?" you ask yourself.
Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.
"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea?
To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.
Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....
About The Author
Neil Moran has over 7 years online marketing experience, discover how Neil drives quality targeted traffic to his site: http://www.forfreedom.ws/
 Google News Updated : Thu, 28 Aug 2008 06:24:26 GMT Scientists Reprogram Cells, Add to Debate - Washington Post
Washington Post - By Rob Stein Scientists have transformed one type of fully developed adult cell directly into another inside a living animal, a startling advance that could lead to cures for a variety of illnesses and sidestep the political and ethical quagmires ... Researchers Report Advances in Cell Conversion Technique Researchers 'reprogram' pancreas cells in mice Publ.Date : Thu, 28 Aug 2008 03:12:57 GMT Biden Opens New Phase With Attack on McCain - New York Times
New York Times - By JOHN M. BRODER DENVER - Senator Joseph R. Biden Jr. of Delaware accepted the Democratic vice-presidential nomination on Wednesday night with an ode to his middle-class upbringing and a blistering attack on Senator John McCain. • Sen. Biden Addresses the Democratic National Convention in Denver Biden -- and Kerry and Clinton -- go on the attack Publ.Date : Thu, 28 Aug 2008 04:48:43 GMT Obama Wins Nomination; Biden and Bill Clinton Rally Party - New York Times
New York Times - Senator Barack Obama joined Senator Joseph R. Biden Jr. on stage on Wednesday. More Photos > By ADAM NAGOURNEY DENVER - Barack Hussein Obama, a freshman senator who defeated the first family of Democratic Party politics with a call for a fundamentally ... Obama wins nomination and Clintons' support Obama officially nominated; Bill Clinton delivers hearty endorsement Publ.Date : Thu, 28 Aug 2008 04:22:06 GMT Garza, Pena lead Rays to win vs. Jays - MLB.com
MLB.com - By Brittany Ghiroli / MLB.com ST. PETERSBURG -- The Rays reached a franchise-first 80 wins on Wednesday night courtesy of Matt Garza's right arm and one piece of very timely hitting from Carlos Pena. Garza throws 7 2-3 scoreless innings in Rays' win Further proof Garza is workhorse Publ.Date : Thu, 28 Aug 2008 01:51:10 GMT 'Traitor' Falls Into the Old Trap Of Moral Ambiguity About Terrorism - Washington Post
Washington Post - By Philip Kennicott Once again there are terrorists in our midst, and once again they are Muslims, hiding in sleeper cells, posing as ordinary Americans, waiting to cause mayhem. Don Cheadle Plays Double Agent With Moral Dilemma in `Traitor' Cheadle muses over turning 'Traitor" Publ.Date : Wed, 27 Aug 2008 15:19:22 GMT Knight arrested - Boston Globe
Boston Globe - Rap music mogul Marion "Suge" Knight (inset) was arrested yesterday in Las Vegas on drug and assault charges after he was accused of beating his girlfriend while brandishing a knife, police said. "Suge" Knight charged with assault Suge Knight Busted for Sin City Smackdown Publ.Date : Thu, 28 Aug 2008 05:00:23 GMT Be safer than NASA and disable Autorun/Autoplay - CNET News
CNET News - NASA has confirmed that a computer on the International Space Station is infected with a virus (see Houston, we have a virus). The malicious software is called W32. Password Stealing Worm Catches NASA Napping Virus Found On Computer In Space Station Publ.Date : Thu, 28 Aug 2008 05:45:29 GMT Increase Search Engine Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Not everyone is aware of what are text adverts? Text... Read More If you're interested in improving the selling results of your... Read More The humble little postcard has been getting a... Read More Rule One :- The HeadlineThe headline should summarize the whole... Read More So many business people neglect this valuable asset that may... Read More Today's online marketplace is extremely competitive. People want to market... Read More "There's nothing new under the sun" is probably the... Read More Let's face it - most brochures go straight into the... Read More Touring is a bands greatest opportunity for success. But, touring... Read More To many ad agencies, radio is considered advertising's ugly stepchild.... Read More The Pundits say the economy is slowly, but surely, recovering.... Read More You may be aware that in a basketball game the... Read More Quality Care Options is an established company advocating for the... Read More This month, we wanted to share some general tips relating... Read More Using flyers is one commonly overlooked method of advertising offline.... Read More As technology continues to improve, the quality of digital prints... Read More CPR CPA CTR... what does it all mean? What it... Read More Critics conclude that entertaining or "creative" commercials sell better than... Read More Advertising and promoting your business is expensive, so it's important... Read More This is the second article of a three-part series. I'm... Read More Cinema advertising has always been an effective marketing tool for... Read More How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More If your ads aren't paying off then you need this... Read More If you are an ardent web surfer and MLMer like... Read More Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Adsense
websites
What are Text Adverts?
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
How Well Do Postcards Work?
How to Get People to Read Your Ads Like CRAZY!
Business Cards: Why Waste Valuable Space?
Effective Promotions Through Local Classified Sites
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
Double the Effectiveness of Your Company Brochure
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Heard A Good Radio Ad Lately? Neither Have We
When Times Get Tough... or When to Really Advertise
What?s the Score?
B2B Marketing Health and Elder Care Services
Top Design and Marketing Tips from a Branding Expert
Using Flyers to Advertise Your Online Business
Which is Better Digital or Offset Printing?
The Shrinking Ad Dollar
Advertising That Annoys: The Real Story
Using Ad Agencies and Designers
Advertising on a Budget -- Part 2: Thinking Small
Cinema Advertising is Big Business, So Mergers are a Natural
How To Make A Fortune With FREE Advertising!
How to Write Ads that Pull Orders
Juice - Scam of the Decade or Opportunity of the Century
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Affordable and Reliable Web Hosting Starting at $4.49/Month
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time... Read More
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few... Read More
When Advertising Wears Out
One of the challenges facing marketers is determining the most... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind?... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment.... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
Advertising |