Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples

---

Google News Updated : Sun, 07 Sep 2008 02:07:34 GMT Gates outacts Seinfeld in Back To The Future - CNET News Seattle Times Gates outacts Seinfeld in Back To The Future CNET News - 2 hours ago Which is why Crispin Porter Bogusky, the agency responsible for the otherworldly new Microsoft TV spot featuring the clowning Bill Gates and Jerry Seinfeld, is already happy. Microsoft's Renewed Vista Strategy PC World You Thought Vista Was Bad? InformationWeek Ars Technica - New York Times - CRN - Macworld all 514 news articles Publ.Date : Sun, 07 Sep 2008 00:01:52 GMT Report: Samsung working to acquire SanDisk - San Jose Mercury News Report: Samsung working to acquire SanDisk San Jose Mercury News - 9 hours ago AP Samsung was reported Friday to be considering buying Milpitas-based SanDisk, whose revenue has diminished and stock has plummeted in recent months due to the saturated flash-memory market. SanDisk Shares Soar on Samsung Interest BusinessWeek SanDisk Shares Surge as Samsung Considers Acquisition (Update3) Bloomberg New York Times - Forbes - IntoMobile - Financial Times all 424 news articles Publ.Date : Sat, 06 Sep 2008 16:19:13 GMT Jenkins: Murray willing to play the spoiler - San Francisco Chronicle BBC Sport Jenkins: Murray willing to play the spoiler San Francisco Chronicle - 23 minutes ago (09-06) 18:24 PDT New York -- Andy Murray must feel very alone just now. He's a long way from his native Scotland. He's carrying the hopes of British tennis, but the London press would really prefer him to be English. Federer beats Djokovic to reach US Open final The Associated Press Split stadiums for US Open semis ruffles crowd International Herald Tribune The Star-Ledger - NJ.com - Bloomberg - Independent - New York Times all 486 news articles Publ.Date : Sun, 07 Sep 2008 01:44:27 GMT European space probe completes asteroid fly by - Reuters BBC News European space probe completes asteroid fly by Reuters - 11 hours ago BERLIN (Reuters) - The European Space Agency obtained on Saturday the first images of an asteroid 360 million km (224 million miles) from earth, part of a space mission which scientists hope will help them understand the origins of the planets. Rosetta spacecraft takes asteroid photos United Press International Spacecraft flies by remote asteroid, camera stops The Associated Press Taipei Times - Sky & Telescope - Detroit Free Press - Slashdot all 571 news articles Publ.Date : Sat, 06 Sep 2008 14:13:31 GMT Dodgers overtake first place - MLB.com The Associated Press Dodgers overtake first place MLB.com - 2 hours ago By Michael Schwartz / MLB.com LOS ANGELES -- Manny Ramirez's five RBIs propelled the Dodgers into first place in the National League West for only the second day all season Saturday after a 7-2 win over the D-backs at Dodger Stadium. Ramirez, Billingsley lead streaking Dodgers into first place The Canadian Press Dodgers move into first place Los Angeles Times The Associated Press - Sports Network - AZ Sports Hub - National Post all 679 news articles Publ.Date : Sat, 06 Sep 2008 23:14:26 GMT Palin and McCain’s Shotgun Marriage - New York Times BBC News Palin and McCain’s Shotgun Marriage New York Times - 49 minutes ago By FRANK RICH SARAH PALIN makes John McCain look even older than he is. And he seemed more than willing to play that part on Thursday night. An Apostle of Alaska Newsweek 'Sarah Palin Is Wasilla': Town Stands Behind VP Pick ABC News Wall Street Journal - The Associated Press - Los Angeles Times - The Observer all 1,411 news articles Publ.Date : Sun, 07 Sep 2008 01:18:29 GMT Movies opening this week - San Jose Mercury News Canada.com Movies opening this week San Jose Mercury News - 5 hours ago By Mercury News "Burn After Reading" (R): The Coen brothers follow "No Country for Old Men" with a dark comedy about two inept gym employees who get hold of a CD-ROM containing a CIA operative's memoirs. Toronto Review: The Coen Brother's Burn After Reading First Showing Pitt Rocks to Madonna FOXNews Reuters - Newsweek - Entertainment Weekly - People Magazine all 213 news articles Publ.Date : Sat, 06 Sep 2008 20:56:32 GMT RSS to HTML Increase Online Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More