Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?
Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.
Direct mail, at 2-5%, has a totally unacceptable response rate.
Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?
The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)
Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.
If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?
Solutions? Can't think of any? Wait for my next article on April 13th.
Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at info@lastingimpressions2.com Or visit the website http://www.lastingimpressions2.com
 Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Rosetta spacecraft takes asteroid photos - United Press International
United Press International - PARIS, Sept. 6 (UPI) -- The Rosetta spacecraft has captured images of an asteroid in orbit more than 220 million miles from Earth, a European Space Agency official says. European space probe completes asteroid fly by Spacecraft flies by remote asteroid, camera stops Publ.Date : Sat, 06 Sep 2008 19:33:25 GMT Stunner - Alex Smith listed as doubtful - San Francisco Chronicle San Francisco Chronicle - The 49ers just called and said quarterback Alex Smith is "doubtful" for tomorrow's season-opener against the visiting Cardinals. 49ers QB Smith doubtful for Sunday Alex Smith injures shoulder, doubtful for Sunday Publ.Date : Sat, 06 Sep 2008 19:20:25 GMT Mozilla updates Firefox 3.1 with Alpha 2 build - Computerworld
Computerworld - By Gregg Keizer September 6, 2008 (Computerworld) Mozilla Corp. on Friday launched the second alpha of Firefox 3.1, adding new video support and boosting the speed of some JavaScript computations. Chrome's JavaScript challenge to Silverlight NetSuite Says Chrome-optimized Apps Are Flying Publ.Date : Sat, 06 Sep 2008 19:15:17 GMT Obama and McCain to Make Joint Sept. 11 Visit to Ground Zero - Washington Post
Washington Post - By Michael D. Shear COLORADO SPRINGS, Colo. -- John McCain and Barack Obama announced today that they will visit Ground Zero in New York on Thursday to mark the seventh anniversary of the 9-11 attacks that brought down the Twin Towers. McCain's new cast of thousands, all unknown Liking McCain pick, but not McCain Publ.Date : Sat, 06 Sep 2008 17:48:49 GMT US Jobless Rate Climbs Past 6%, Highest Since ’03 - New York Times New York Times - By LOUIS UCHITELLE The unemployment rate jumped to 6.1 percent in August, its highest level in five years, pushing the troubles of American workers to the center of the political debate as the presidential campaign enters its final weeks. Jobless rate at 5-year high Unemployment, mortgage delinquencies soar in worrisome sign for ... Publ.Date : Sat, 06 Sep 2008 02:04:03 GMT A pair of Coens might as well be one at Toronto - Reuters
Reuters - By Janet Guttsman TORONTO (Reuters) - There is a reason they are called the Coen Bros., and not Joel Coen and Ethan Coen: they might as well be one person. Pitt Rocks to Madonna The Coens’ Funny Bones Publ.Date : Sat, 06 Sep 2008 19:13:38 GMT Rejuvenated Federer Overpowers Djokovic to Reach Final - New York Times
New York Times - By LIZ ROBBINS Roger Federer was acing like old times - up the middle, out wide, serving up even more frustration for the snarling Novak Djokovic. Federer tames Djokovic to reach final Federer rolls into another US Open final Publ.Date : Sat, 06 Sep 2008 19:19:52 GMT Increase Web Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Using flyers is one commonly overlooked method of advertising offline.... Read More Are your business-to-business ads working for you? If they are... Read More Ever heard or seen a radio or television commercial that... Read More LED's are becoming more and more popular in all kinds... Read More For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More Electronic reader boards are the most efficient way to convey... Read More In the business of marketing and advertising, it used to... Read More When you read the newspaper, do you read advertisements as... Read More One of the main problems people find with marketing, is... Read More If you want to sell more ad spaces, you must... Read More When people discover my background in advertising, the questions flow.... Read More I recently completed a Marketing Makeover for an Ad that... Read More Yellow Pages advertising is one of the most popular forms... Read More If your company is one of those innovative businesses that... Read More Quite a few business out there can't survive without some... Read More The most common way to drive people to your business... Read More This is the third article of a three-part series. I'm... Read More People say it all the time: "This advertising costs too... Read More A well-planned and properly executed marketing program should include a... Read More Believe it or not, there are plenty of opportunities out... Read More If you're a typical small business, you've probably been approached... Read More "Do we need to cast a voice-over talent for this... Read More Ask some businesses about radio advertising and they'll tell you... Read More There are several ways to advertise and get the word... Read More As a business owner, you have the option of taking... Read More
Adsense
websites
Using Flyers to Advertise Your Online Business
How to Write B2B Ads That Catch Customers
Radio and Television Ads: Clever Vs. Annoying
LED Moving Message Displays
For All Those People Who Struggle With Benefits and Features
Electronic Reader Board
Fax Advertising : Hitting Your Target Immediately
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
How to Create Ads that Sell with Little Effort
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
Should You Advertise on TV?
Add More Pizzazz To Your Ad For More Profits
15 Tips for Better Yellow Page Ads
Fax Broadcast Services Get Your Message to Millions
Tips for Using Paid Advertising
Advertise Where Its Forbidden To
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
How To Tell If An Advertisement Costs Too Much
How You Can Create Advertising That Sells
Where To Call For Free Advertising And Free Business Advice
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
The Secrets To Successful Radio Advertising
3 Simple But Powerful Off-Line Advertising Strategies
Why Hire an Advertising/Marketing Consultant?
Affordable and Reliable Web Hosting Starting at $4.49/Month
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like... Read More
Advertising |