Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:
1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.
2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.
3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.
4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?
5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.
6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.
7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.
8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.
9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.
Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.
 Google News Updated : Mon, 08 Sep 2008 08:08:57 GMT Store eases baby bottleneck - Chicago Tribune
Chicago Tribune - When Georgette Finnie e-mailed What's Your Problem? on Aug. 25, she was 9 months' pregnant with her first child. The expectant mom had done some research about the baby bottles she had received as gifts through her baby registry at Babies "R" Us. Hot Docs: Defending Georgia, Girls Married by 15, the Chemical BPA ... That Plastic Baby Bottle Publ.Date : Sun, 07 Sep 2008 12:18:53 GMT New Zealand compromises on India nuclear deal - Xinhua
Xinhua - WELLINGTON, Sept. 8 (Xinhua) -- The New Zealand government said on Monday that it got the best deal it could on nuclear trade with India. Indian shares rise more than 4 pct early Indian rupee rises as stocks rally seen Publ.Date : Mon, 08 Sep 2008 07:36:42 GMT "Stand Up to Cancer" tops Friday ratings - Reuters
Reuters - By Paul J. Gough NEW YORK (Hollywood Reporter) - The industrywide "Stand Up to Cancer" telethon averaged a modest 10.3 million viewers during its hour-long simulcast on ABC, NBC and CBS Friday. In a star-heavy telethon, Hollywood takes a stand on cancer 'Stand Up to Cancer' Raises $100M Plus Publ.Date : Mon, 08 Sep 2008 07:37:28 GMT Hurricane Ike Crosses Northeast Cuba After Landfall (Update1) - Bloomberg
Bloomberg - By Aaron Sheldrick and Demian McLean Sept. 8 (Bloomberg) -- Hurricane Ike is crossing Cuba after smashing into the northeast of the country with winds of 205 kilometers (125 miles) per hour, according to the US National Hurricane Center. Video: Raw Video: Ike's Harsh Impact on Turks and Caico Hurricane Ike set to batter Cuba Publ.Date : Mon, 08 Sep 2008 06:56:09 GMT Fla. Keys residents weigh evacuation ahead of Ike - The Associated Press
The Associated Press - KEY WEST, Fla. (AP) - As a ferocious Hurricane Ike ripped across Cuba, residents from Key West to the Gulf Coast watched the storm's unpredictable path, worrying it could hit anywhere in the US from Texas to Florida. 'Hurricane fatigue' shows Louisiana still possibility for Ike Publ.Date : Mon, 08 Sep 2008 07:20:42 GMT McCain Leads Obama 50% to 46%, New Poll Finds, USA Today Reports - Bloomberg Bloomberg - By James Kraus Sept. 8 (Bloomberg) -- Republican presidential candidate John McCain leads Democratic contender Barack Obama by 50 percent to 46 percent among registered voters, according to a weekend USA Today/Gallup Poll, USA Today reported. Convention rejuvenates GOP US campaign sharpens as McCain takes poll lead Publ.Date : Mon, 08 Sep 2008 07:38:07 GMT Persistence pays off for Serena at US Open - FOXSports.com
FOXSports.com - by Matt Cronin, Special to FOXSports.com NEW YORK - About nine days after Serena Williams lost in the Wimbledon final to her elder sister, Venus, she was still killing herself, unable to shake her mind of the errors that came late in a contest that she ... Williams beats Jankovic for title, No. 1 ranking Winning US Open never gets old for Serena Williams Publ.Date : Mon, 08 Sep 2008 07:38:21 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... The most important aspect of any business is selling the... Read More Do you know about the distinction - and it's a... Read More The Pundits say the economy is slowly, but surely, recovering.... Read More Have you ever seen an ad on television that was... Read More The most basic answer is the same answer as to... Read More There are several ways to advertise and get the word... Read More Today, more than ever, it is crucial that your ad... Read More Business cards with nothing on the back are wasted opportunities... Read More Starting a placemat ad business can create more business for... Read More Using flyers is one commonly overlooked method of advertising offline.... Read More LED video displays give you the power to communicate, to... Read More Aggressive business card marketing isn't about handing your business cards... Read More If you are reading this article, chances are you could... Read More Moving message display are designed to be installed into environments... Read More New Age Media Concepts issues its first article... Read More I recently completed a Marketing Makeover for an Ad that... Read More At some point many small business owners are left with... Read More The president of a manufacturing company recently asked me, "Why... Read More From meager beginnings in 1920, radio has grown with us... Read More Don't use vague generalities in your headlines. Be as specific... Read More Make a list of everything you think should be included... Read More If you advertise in any way, the following information could... Read More All sales begin with some form of advertising. To build... Read More Pay close attention and make it work the best for... Read More You can turn your vehicle into a rolling advertisement. Costs... Read More
Adsense
websites
Write Attention Getting Advertisements
Change, or Reinforce?
When Times Get Tough... or When to Really Advertise
Marketing Tips For Small Business ? Advertising That Works, Part I
Advertising Your Holistic Business
3 Simple But Powerful Off-Line Advertising Strategies
Turn Your Ad Copy into a Goldmine!
What Does the Back of Your Business Card Say?
Placemat Ad Advertising
Using Flyers to Advertise Your Online Business
LED video Displays
Small Cards, Big Ideas: Alternative Uses for Business Cards
Media, the Internet, Yellow Pages, and Your Business
Moving Message Display
Advertising For The Long Haul and Not the Short Term Gains
Add More Pizzazz To Your Ad For More Profits
10 Ways to Advertise Your Business For Free!
Why Your Ads Aren?t Working
The SKINNY on Radio Advertising
Boost Headline Believability With Specifics
What Do Your Ads Say?
Grab Your Share of Untold Amounts of Advertising Dollars
How To Write Really Good Ads
Buying Radio? Read This and Dont Waste Your Money
Driving Customers to You - Your Car as a Marketing Vehicle
Affordable and Reliable Web Hosting Starting at $4.49/Month
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out... Read More
Why Your Ad Failed
So you spent good money on an ad, put it... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Tips for Using Paid Advertising
Quite a few business out there can't survive without some... Read More
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Advertising |