A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps ? there's lots more, so stay tuned.
Scott Bywater
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
 Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT US Jobless Rate Climbs Past 6%, Highest Since ’03 - New York Times New York Times - By LOUIS UCHITELLE The unemployment rate jumped to 6.1 percent in August, its highest level in five years, pushing the troubles of American workers to the center of the political debate as the presidential campaign enters its final weeks. Jobless rate at 5-year high Unemployment, mortgage delinquencies soar in worrisome sign for ... Publ.Date : Sat, 06 Sep 2008 02:04:03 GMT Rejuvenated Federer Overpowers Djokovic to Reach Final - New York Times
New York Times - By LIZ ROBBINS Roger Federer was acing like old times - up the middle, out wide, serving up even more frustration for the snarling Novak Djokovic. Federer tames Djokovic to reach final Federer rolls into another US Open final Publ.Date : Sat, 06 Sep 2008 19:19:52 GMT Stunner - Alex Smith listed as doubtful - San Francisco Chronicle San Francisco Chronicle - The 49ers just called and said quarterback Alex Smith is "doubtful" for tomorrow's season-opener against the visiting Cardinals. 49ers QB Smith doubtful for Sunday Alex Smith injures shoulder, doubtful for Sunday Publ.Date : Sat, 06 Sep 2008 19:20:25 GMT Obama and McCain to Make Joint Sept. 11 Visit to Ground Zero - Washington Post
Washington Post - By Michael D. Shear COLORADO SPRINGS, Colo. -- John McCain and Barack Obama announced today that they will visit Ground Zero in New York on Thursday to mark the seventh anniversary of the 9-11 attacks that brought down the Twin Towers. McCain's new cast of thousands, all unknown Liking McCain pick, but not McCain Publ.Date : Sat, 06 Sep 2008 17:48:49 GMT Rosetta spacecraft takes asteroid photos - United Press International
United Press International - PARIS, Sept. 6 (UPI) -- The Rosetta spacecraft has captured images of an asteroid in orbit more than 220 million miles from Earth, a European Space Agency official says. European space probe completes asteroid fly by Spacecraft flies by remote asteroid, camera stops Publ.Date : Sat, 06 Sep 2008 19:33:25 GMT Mozilla updates Firefox 3.1 with Alpha 2 build - Computerworld
Computerworld - By Gregg Keizer September 6, 2008 (Computerworld) Mozilla Corp. on Friday launched the second alpha of Firefox 3.1, adding new video support and boosting the speed of some JavaScript computations. Chrome's JavaScript challenge to Silverlight NetSuite Says Chrome-optimized Apps Are Flying Publ.Date : Sat, 06 Sep 2008 19:15:17 GMT A pair of Coens might as well be one at Toronto - Reuters
Reuters - By Janet Guttsman TORONTO (Reuters) - There is a reason they are called the Coen Bros., and not Joel Coen and Ethan Coen: they might as well be one person. Pitt Rocks to Madonna The Coens’ Funny Bones Publ.Date : Sat, 06 Sep 2008 19:13:38 GMT Easy Work At Home Opportunity |
PARLOT::Ebooks, Scripts,
Websites, and more... One of the best and easiest ways to advertise without... Read More Most brochures that businesses put out today end up doing... Read More Want to create print ads that get results? Below are... Read More Moving Message Signs are a unique, attention-grabbing way to communicate... Read More What many may consider the most important part of advertising... Read More Aggressive business card marketing isn't about handing your business cards... Read More How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More Larger companies have learned that collecting art adds something special... Read More Classified ads do not have the big market appeal that... Read More "Culture is a like dropping an Alka-seltzer into a glass... Read More Since most of us are always online and our business... Read More "Print & Mail is a type of service that... Read More You can turn your vehicle into a rolling advertisement. Costs... Read More 1. Attract prospects with your headline Use your headline as... Read More Many home improvement contractors attempt to use advertising to expand... Read More More about advertising by BIG Mike McDanielAdvertising is not a... Read More Here's a great lesson that applies to direct mail. Ready?... Read More Q: I've never really done much advertising for my business;... Read More First and foremost - You should identify your target market.... Read More Let's face it. Email marketing and publishing have became very... Read More In the marketing world, radio has earned the reputation of... Read More Most of us have seen at least a dozen different... Read More Have you ever spent a small fortune on advertising that... Read More LED's are becoming more and more popular in all kinds... Read More Sitting in front of a blank piece of paper? Wondering... Read More
Adsense
websites
Advertising Inserts
6 Must-Have Elements of a Powerful Brochure
Three Keys to Crafting Successful Print Ads
Moving message Sign
Constructing Business Advertisements
Small Cards, Big Ideas: Alternative Uses for Business Cards
How To Make A Fortune With FREE Advertising!
Adding Art to Business Spaces
Classified Ads That Get Results
Cross Cultural Advertising
Offline Advertising Tips
Choosing a Print Mail Dealer
Driving Customers to You - Your Car as a Marketing Vehicle
Advertising Headlines and How to Write Them
Imaging Isnt Everything
Ads Dont Sell - People Do !
How to Know if Direct Mail Will Work for Your Business
How Much Money Do I Need to Spend on Advertising?
Direct Mail Rules of Thumb
Online vs. Offline Advertising
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
The Truth in Advertising
Five Characteristics of Highly Successful Advertising
LED Moving Message Displays
Creativity and Getting Outside of the Box
Affordable and Reliable Web Hosting Starting at $4.49/Month
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!And little wonder. They're one of... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going... Read More
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
Printing - How Do I Buy It?
Why should I care where I get my printed material... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
Advertising |