1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
Article by Sergio Salzberg
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![]() Google News Updated : Mon, 13 Oct 2008 23:51:55 GMT Stocks Soar on Wall Street as Markets Bounce Back from Worst Rout ... - Voice of America
Voice of America - By Barry Wood The Dow Jones Industrial Average Monday registered its biggest daily point gain ever, gaining 936 points or 11 percent. Wall Street explodes, marks biggest 1-day gain Dow Surges On Global Bailout Plans Publ.Date : Mon, 13 Oct 2008 23:09:50 GMT Caffeine Consumption Doesn't Raise Overall Breast Cancer Risk - Washington Post
Washington Post - By Alan Mozes MONDAY, Oct. 13 (HealthDay News) -- Drinking coffee or consuming other caffeine-laden foods does not appear to boost breast cancer risk, new research indicates. Caffeine, Breast Cancer Link Minimal Caffeine 'can increase breast cancer risk' Publ.Date : Mon, 13 Oct 2008 22:00:13 GMT Romo Out For a Month - Washington Post
Washington Post - The Dallas Cowboys will be without quarterback Tony Romo for as long as a month because of a broken finger on his throwing hand. Romo suffered a broken right pinkie on the first play of overtime of the Cowboys' loss Sunday at Arizona, according to a ... Romo sidelined with broken finger Cowboys' Romo has broken finger, may miss 4 weeks Publ.Date : Mon, 13 Oct 2008 18:10:26 GMT Britain withdraws terror detention law after defeat - AFP
AFP - LONDON (AFP) - The British government on Monday withdrew a plan to extend the time suspected violent extremists can be held without charge after the House of Lords voted against it. House of Lords deals fatal blow to 42-day terror detention plans Ministers drop 42-day detention Publ.Date : Mon, 13 Oct 2008 23:01:32 GMT Rangers Prospect Cherepanov Dies After Collapsing During Game - New York Times
New York Times - By Stu Hackel Nineteen-year-old Russian forward Alexei Cherepanov, who was a Rangers first-round draft choice in 2007 and considered one of the organization’s top prospects, died on Monday after collapsing near the end of a game between his KHL team ... Cherepanov collapses on bench during game, dies at 19 Rangers prospect dies during game in Russia Publ.Date : Mon, 13 Oct 2008 22:37:16 GMT North Korea Reopens Yongbyon Nuclear Reactor to UN Inspectors - Bloomberg
Bloomberg - By Bill Varner Oct. 13 (Bloomberg) -- The United Nations' nuclear watchdog agency was given access today to North Korea's plutonium- producing plant at Yongbyon, a reaction to the US decision to remove the nation from its list of states sponsoring ... NKorea grants UN nuclear watchdog access to Yongbyon: IAEA North Korea allows back nuclear inspectors Publ.Date : Mon, 13 Oct 2008 21:38:19 GMT Palin: We can't let 'leftist groups…steal this election' - CNN Political Ticker
CNN Political Ticker - “The truth is that far-left groups in this country will do anything to help the Obama-Biden Democrats win the White House and maintain their majorities in Congress,” Alaska Gov. Voter registration boom favors Obama NC elections broad probes ACORN forms Publ.Date : Mon, 13 Oct 2008 22:39:24 GMT Work From Home |
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